4 New-Age Marketing Tips for #LiveCreateDay

Technology has successfully assimilated itself into our lives. Now, it is involved in almost everything we do. We use it to shop, protect vital information, and even control our appliances. This is also the case for various companies as digital transformation has given birth to new-age marketing. 

Digital transformation in businesses happens when enterprises start adopting different forms of technology to change their processes and approaches to better meet the demands of their market. It goes as far as application program interface (API), Internet of Things (IoT), artificial intelligence, machine learning, virtual and augmented reality, and 3D and 4D printing.

If you’re a startup or one of the companies that haven’t yet gone down the digital road, you may not know where to start. Never fear - all you need for now is a bit of creativity and the basics to get you on the right road. Here are some useful tips on how you can start incorporating new-age marketing into your business:

1. Get to know your audience.

Studying your potential customers has always been a must when it comes to marketing. Just because you are going to start using new-age marketing techniques, it doesn’t mean you have to forget the ways of old. This is one of the traditional practices that you are going to take with you as you shift your strategies. 

You can’t effectively market your products and services if you don’t know who you are selling to. You have to find out what they need and want so that you can package your offers in a way that will entice them to buy from you. Your competitors are doing the same thing, so you can’t slack off. 

If you want to stand out from the competition, fill in the gaps that others in your industry can’t, or haven’t yet thought of. Do your homework. Conduct the necessary research. Survey the public if you have to. What is important is that you collect all the data you’ll need for your new-age marketing campaign before you launch.

2. Learn about content marketing.

New-age marketing is mainly about content. Providing useful information has long proven effective in establishing trust between companies and potential customers. It has also been found that it can generate three times as many leads as traditional marketing. In addition, content marketing is cheaper by about 62% - and generates three times more leads. 

However, don’t just bombard your audience with pointless content. And don’t create a content marketing plan that is based on what you think is important. Center your strategies on your niche and what they believe is useful and essential. Focus on addressing their concerns and there’s a much better possibility that they will become loyal consumers.

Be sure to use well-considered search engine optimization (SEO) in your content marketing strategy so that you can more easily be found by people looking for the kind of content you’re offering. So, use titles and descriptions with relevant keywords. Also, add links in your posts that lead to authoritative sources.

3. Provide valuable content.

In new-age marketing, you’re no longer just a brand. You’re not just selling your products and services. That’s the traditional advertising way. It’s not applicable anymore. Instead, you’re now publishers of content and information, too. That’s what new-age marketing is about.

Your audience expects you to answer their crucial inquiries. Because of this, you have to make it your goal to be people’s go-to source of information when it comes to subjects related to your industry. You need to present yourself as the expert that everyone can rely on.

When you generate content that’s relevant and useful, you can provide a great experience to your potential customers even before you’ve interacted with them. You can create a deeper connection with your audience, which will allow you to convert them into customers who will be less likely to leave you thanks to the trust they have in your brand. 

However, even the most informative content is unlikely to gain traction if it doesn’t grab people’s attention. So, use attractive graphics, compelling photos, and interesting videos. Be creative and make your updates stand out. Make sure that your posts are well written and easy to read, so that people will not only willingly consume your content but share it and come back for more. 

4. Be active on social media.

If you want to find potential customers, make social media your first stop. Chances are, they are there in droves. According to DataReportal, there are 4.48 billion people on social media as of July this year. That is more than half of the world’s population. So, if you want to identify these people and convert them into customers, use social media.

Making use of social media like Facebook, Instagram, Twitter, and LinkedIn can help you increase your brand awareness. It can also build your digital reputation, which is vital in new-age marketing. Nowadays, people are no longer influenced by advertisements alone. They can now check reviews to find out if availing of your products and services is worth their time and money. 

Aside from reviews, you can establish your digital reputation through your content. So, use your social media to publish new posts regularly. Make this the place where you will put important announcements and updates. You can also share the new trends that are happening within your industry.

Social media doesn’t just help you find customers. It also allows you to meet and communicate with them. One of the key things about new-age marketing is that it promotes and encourages engagement and interaction. So, it’s important for you to speak your audience’s language to connect with them. Answer questions in the comments or via private messaging. Provide high-quality, quick-response customer service here, too.

5. Be seen everywhere.

Don’t just focus all your efforts on content and social media marketing. To catch everyone’s attention, you have to be everywhere. If people can find in you various marketing channels, they can easily find you and engage with you through a platform they are more comfortable using.

So, launch your official website where your target audience can easily learn your history and discover your products or services. Try using some of the latest web development trends to make your website as easy and pleasant to navigate as possible. You can also try email marketing or sign up for a pay-per-click campaign. 

Don’t completely reject old-school practices. Print, radio, and TV advertising still have their merits. Just improve on these traditional marketing techniques with the new-age approach. Add personal touches to your direct mails and catalogs. Instead of simply showing them your products, you can include your story or add information that will address their concerns.

Traditional advertising isn’t enough anymore. Digital transformation has changed the game. Even though some of us still love the old ways of doing things, we have to embrace progress or else we’ll be left behind. The numbers show that companies can gain 26% more profit and 12% more market valuation if they properly implement these changes. 

New-age marketing is all about your audience. The objective is to provide them with a great customer experience even before they make their first purchase. It does not matter how big your company is. If you can’t make your customers happy, you won’t be able to grow your business - it’s as simple as that.

Technology has made this a fast-paced world. You have to keep running in order not to be left behind. Don’t be afraid to embrace these changes. You need them to continue your growth. You may need to learn from scratch, but the enhanced likelihood of success that it promises will make it all worthwhile.

“Digital transformation is more about humans than digital.”
- Brian Solis

Author:

@Dianne Claveria

Date:

09-14-2021

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