4 SaaS Business Growth Strategies to Follow in 2022

SaaS Business Growth Strategies to Follow

As more and more SaaS brands are emerging every day and the competition becomes fiercer, business owners need to find ways to cut through the noise and continue growing. That’s why it is very important to have a growth strategy in place.

Implementing a strong growth strategy will help you to not only expand but also sell SaaS business assets if you ever decide to do so. To beat the competition, every SaaS company needs to adjust to the changes and make sure they are ready to advance to the next level.

In this post, we’re discussing 4 SaaS growth strategies that will help your organization grow in 2022 and beyond.

1. Optimize Your Site

If people have trouble finding you online or, even worse, find it difficult to navigate your website, you won’t be able to grow your business. An effective marketing strategy should be paired with an optimized website that offers outstanding UX and reduces bounce rates. Research has shown that 88% of Internet users wouldn't return to a website after having a bad UX, and 70% of online businesses fail because of bad usability.

One of the most effective ways to optimize your SaaS site is by adding a live chat feature. This will ensure that all customer queries are taken care of immediately and no one is left waiting any longer than necessary. Adding a CTA button such as social media share links or an email newsletter signup form also helps in optimizing website traffic flow.

2. Develop a Content Marketing Strategy

Creating a steady stream of quality content is a cost-effective way to generate leads, boost brand awareness, and increase engagement. The ability for consumers to engage more easily will boost conversion rates which will, in turn, lead to increased revenue streams. In addition, a solid content strategy will help you establish yourself as an authority in your niche and build trust between your brand and customer base.

You can choose from a variety of different content types and formats: long blog posts, videos, charts, infographics, etc. However, be sure to avoid using technical jargon and focus on more creative, thought-provoking content.

3. Advertise on Social Media

Using social media can be a powerful way to grow your SaaS business and reach your potential customers where they’re active online. In the past decade, social media usage has become one of the most popular online activities. In 2020, more than 3.6 billion people were using social media worldwide, a number projected to increase to 4.41 billion by 2025. Social media will give your SaaS company exposure, allow you to connect with industry influencers, and enable you to collect customer feedback for even more visibility. 

However, having a social media presence isn’t enough to promote your business. It is important to select the right platforms that offer ways to interact with potential customers and give you an opportunity to achieve business goals. LinkedIn is a great place to start for SaaS companies. With over 630 million monthly active users, the platform is a centralized network where B2B marketers can connect with and provide value for leaders, decision-makers, and influencers in real-time. 

4. Offer Free Trials

With so many SaaS companies on the market, there is a lot of competition for customers’ attention and money. In order to get consumers on board, make sure they are aware of the value they will get from your service. The best way to do this is by offering a free trial. 

A free trial is an excellent way to showcase what your product has to offer. Potential clients get the chance to use it in their day-to-day life and see how much it helps them and makes it easier for them to make a purchasing decision. In addition, free trials give you an opportunity to collect emails and use them for your marketing campaigns. You can send your prospects software releases, information about updates, and newsletters, that may spark their interest even more.

Final Thoughts

There are many ways to grow your SaaS company, and you don’t even need a big budget to do so. SaaS is a competitive market, so it's important to cut through the noise and get your name out there. Implementing the 4 simple strategies listed above will help you increase brand awareness, boost lead generation rates, and increase sales. 

Additionally, a Forbes article tells us:

"Social media advertising is critical because it allows you to hyper-target specific users, build an audience database and directly track your return on investment.

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