4 Ways Digital Marketing Can Improve Business and Customer Relations

Just a little bit over twenty years ago, print ads, television commercials, and billboards ruled the advertising scene — and there’s no question as to why, as this was during a time when people couldn’t bear to let go of their magazines and newspapers, or miss a single episode of their favorite program on the TV. While these ads are still around today, the rapid advancement of technology has also changed the needs and interests of consumers and geared them towards the internet and digital platforms. Marketers had to learn how to evolve alongside this rush of new tech that’s caught the fancy of their consumers, too.

One of the things that hasn’t changed, though, is how the success of businesses is mostly or fully reliant on the trust of customers. As people become more glued to their devices and online platforms, businesses have also needed to keep up with these trends and be where their target market is: of course, this is likely because 53% of consumers say that they trust brands who are transparent on social media, making it important for them to have an active online presence. Digital marketing is the product of brands and small businesses following their audience onto platforms where they’ll be most receptive to content and easier to reach in terms of customer service and feedback.

While it has been a few years since the boom of the internet and social media, not everyone has kept up with the shift to digital. Wondering how you can maximize digital platforms to give your business the boost that it needs? Here are some of the ways that you can use digital marketing to connect with your customers:

Instant, personalized customer service

gray computer monitor

Among life’s biggest frustrations in the 90’s and early 2000’s was having to go through the ordeal of customer service: often, you had to write to companies or give them a call, which didn’t always yield the results that one would hope for. This is taxing on the part of the consumer! When you provide good customer service, it increases the likelihood that customers will purchase from you again. The edge that digital platforms provide businesses is that they’re able to attend to customer concerns in a timelier, more personal fashion. Using email and social media can help consumers feel like you’re giving them the time of day and care about their experience with your product.

Additionally, digital platforms allow you to get a better feel of what problems customers might be experiencing with your product or service. Being more reachable helps you see what’s going on and how you can create responses that actually solve the problem that people are facing. Rather than providing a generalized, one-size-fits-all response, digital platforms give you the chance to talk to your customers firsthand. This can help with further product development, and of course, providing better solutions to customers or preventing the problem from happening in the first place. 

More relevant marketing campaigns

person writing on white paper

Aside from being able to respond faster and with higher quality service, digital marketing also allows businesses to get more in tune with the interests of their target market. Keeping up with the latest marketing trends and keeping your finger on the pulse of what’s catching the attention of your customers can help you move in similar directions. Are there new memes or dance trends that your brand can use in marketing campaigns? Are there more current posting methods or graphic design styles that are increasing in popularity? Whatever it might be, observation is a powerful tool that can help you project a more up-to-date image and become more relatable to your target market.

Staying attuned to the needs and wants of your customers allows you to input information into social media tools that helps you to target the right market segments, such as those most likely to purchase from you or seek out your product. Learning the right demographics can make marketing campaigns more successful and lead to enhanced brand awareness and the ultimate objective for all businesses - actual sales.

Share creative content 

three men laughing while looking in the laptop inside room

Another large part of digital marketing is being able to provide content that resonates with your audience. Whether it may be on social media, via email, or even through ads, customers prefer to see creatively crafted content as opposed to generic ads. It’s no wonder why, either — with so much content swimming around online, posts can certainly get repetitive, so it’s up to brands to think of ways to capture the attention of their audience.

Brands can choose to be informative, entertaining, a mix of both, or even consider other genres of posts. Keeping track of what performs well in terms of likes, shares, views, and follows can help teams create better marketing campaigns and plan out better content for their next releases. Brand awareness can very well be the golden gateway to leads and sales.

Create leads

person holding black and white electronic device

Yes, digital marketing can help your business attract customers — but aside from that, it can also encourage your current ones to keep coming back for more. 53% of shoppers conduct online research prior to purchasing a product or service, so it can definitely pay off for you to have a great online presence. Managing platforms like Yelp, Google My Business, Facebook Reviews, and other similar opinion-sharing websites can help customers decide whether they’ll progress to the all-important purchasing stage.

Frequently posting and interacting also boosts the likelihood of your content being shared to people who are interested in similar topics or industries. Social media algorithms help active pages gain traction and drive up views for the content that you’re posting, so long as it’s relevant to them. Being able to reach more people means being able to expand your reach and also spread the word about what you have to offer. Being more present online means being given more opportunities to connect with both current and future customers.


Digital marketing is certainly one of the best ways to keep up with your customers and stay relevant to them. Reaching your target market is now made easier with the many tools made available to marketers, such as email automation, social media analytics, accessible graphic design and project management software, and more. Whether you’re looking to create brand awareness or become a more approachable, authentic brand online, there’s space to learn and do so much online.

Author:

@Hazel Gil

Date:

11-25-2021

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