6 Social Media Tactics To Grow Your Following

What Is A Target Audience

Social media is an effective marketing tool. However, there’s a lot of work that needs to be done for you to benefit from it. It’s not enough to simply open accounts on all social media platforms. You have to research various social media tactics and carefully plot your content on a social media calendar to keep things organized.

However, if you think it ends there, think again. 

Another thing you have to pay attention to is how to grow the number of your followers. Because it doesn’t matter if you have a social media marketing plan if you don’t have a relevant audience on your social media to see it. Also, having a lot of followers can help your brand gain more visibility.

Getting those followers may probably be the hardest part of this whole social media marketing business, but it doesn’t mean it’s not doable. So, here are some social media tactics that can be used to help increase your social media following:

1. Publish engaging content

Most brands make the mistake of putting up content solely about their business. Just because you created a social media account to increase brand awareness, it doesn’t mean that it should be all about you. In fact, you should only have 10% of promotional content on your feed. 

What you should focus on are posts that will build your brand personality. Share the fun and interesting stuff. This can include some trivia about your industry, your staff, and your customers. Things like these can help people get to know you as a company and compel them to relate to you. 

Moreover, don’t forget to use images and videos. Visual content is more instantly engaging than words. Social media users hardly stop their scrolling just to read blocks of text. If you have a lot to say, turn it into an interesting and easy-to-absorb video clip or summarize it with an eye-catching infographic. In addition, don’t be afraid to use humor, which will help give your brand a bit more of human touch.

2. Show consistency

Your social media branding comprises your social media page’s appearance, tone, and voice. All of these elements should work together and match each other. This is especially important if you’re using multiple social media platforms. Otherwise, you’ll risk confusing the people who come across your accounts.

Visitors should be able to tell who you are just by reading your bio and looking at your profile and cover photos. Your personality should also show when users start scrolling down through your content. Being consistent not only makes your social media accounts look good - it also makes you appear more credible and trustworthy.

Another way to demonstrate consistency is in your posting schedule. You don’t have to post every hour or every day, but the best results are achieved with a predictable schedule. There are handy tools on the Internet that can help you manage your posts and can even provide you with information on how your posts are performing.

3. Follow influencers and industry thought leaders

There’s a high chance that your target audience is also following influencers and thought leaders in your industry. So, connecting with them will help you a lot. This can also enhance your social media tactics and increase the number of your followers. You can check how they manage their platforms and make an effort to apply their most successful strategies.

In addition, you can share their content on your social media. Add a thought-provoking caption to encourage people to comment on the post. Don’t forget to tag the accounts of these influencers and thought leaders when sharing their content. They might mention you back on their platforms and introduce you to their own followers.

4. Explore paid advertising and sponsored posts

There’s nothing wrong with taking advantage of paid advertising. Relying on organic traffic and views is no longer enough to quickly grow your social media followers. It doesn’t help that in this day and age most businesses are already on various social media platforms. The competition is as tough online as it is offline.

Paid advertising can help you gain more exposure to the perfect demographic. These features can target potential customers and clients like those who may have dropped by your website even just once. Increasing your reach and making your content visible to more social media users can also lead to having a good engagement rate.

Facebook advertising, in particular, has the ability to target users based on their interests, life events, location, and even purchase behaviors. It also gives you the option to promote your page or just specific posts. Other social media platforms like Instagram, Twitter, and LinkedIn have their own paid advertising features that you can also explore.

5. Don’t neglect the use of hashtags

Another way to increase your visibility is by using relevant hashtags. If you don’t know what hashtags are, these are like keywords with the pound sign (#) before them. They started on Twitter, but other social media platforms followed suit. These standalone words and phrases make posts easier to find.

Many social media users follow hashtags. Whenever they visit them, it’s possible that they could see your content, making it more likely that they will discover your account. If they find your page engaging enough, they may click the follow button and promote your account to their own followers.

However, don’t use random hashtags. Do further reading to find the hashtags that are most relevant to your target audience. Try to add some variety, too, to reach a wider audience. You can also use popular hashtags, but it may be difficult to rank high on the search results with them as you’ll have a lot of competition.

6. Engage with your audience

Social media marketing is still meant to be social. So, you have to interact with your followers if you want them to stick around. Reply to their comments, answer their questions, and let them know that you see their mentions of your brand. Social media users love it when brands engage with them.

Recent surveys show that almost all Facebook and Twitter users expect brands to respond to them. They also hope that you will acknowledge them whenever they mention you on their other accounts. For instance, if one of your Facebook followers made a video about you on their YouTube channel, thank them and share their content on your account.

Being responsive gives your audience a more rewarding social media experience. This may not seem much, but your simple interactions can turn your followers into your biggest fans. They will not only keep following you, but they will also be more inclined to become advocates for your brand.

These tips are just some of the many social media tactics that you can apply to make the most of social media marketing. There are still a lot of things to learn to properly use these platforms. If you haven’t given social media marketing a try yet, start now and don’t miss out on the many benefits that you can gain from this new-age marketing strategy.

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