7 Must-Read Articles If You Want To Become A Facebook Marketing Expert

With more than 2.85 billion active users around the world, it’s no wonder that businesses continue to use Facebook to sell their products and services. Since this has been happening for a few years now, bumping into a Facebook marketing expert in the crowd is not surprising anymore.

Seeing how the platform helped a lot of businesses rise up from the ground and survive during uncertain times, other companies that didn’t have a strong social media presence before (or no presence at all) have started to take Facebook more seriously. Unfortunately, what they thought would be easy turned out to be something really tricky. Many grow frustrated because they can’t just figure out how to make it work for them. Instead of reaping the many benefits Facebook marketing offers, many end up giving up.                                                                                                                                                         

Don’t go into battle unarmed. You can learn a lot about Facebook marketing online. The Internet is overflowing with articles about the platform and how to use it to your advantage. Now, this may be overwhelming, so we’ve listed some articles published by reputable websites that can set you on the road to becoming a Facebook marketing expert in no time:

7. 11 Facebook Ad Design Tips to Create an Effective Ad (99Designs)

This article talks about how you should design the images for your Facebook ads so that you can grab your audience’s attention and, ultimately, convince them to avail of your products. Its 11 tips include basic design principles, such as text placement, typography, and color combinations. It also teaches you how to determine which ads are working or not. 

In addition, it urges you to try out different ad formats like images, carousels, collections, videos, and stories. Lastly, it emphasizes the importance of traditional advertising techniques, showing your brand personality through your ads, and keeping your ad objectives in mind when creating the design. 

6. Seven (+1) Ways to Become a Facebook Ads Expert for Next to No Money (AdEspresso by Hootsuite)

This article lists eight reliable sources of Facebook advertising, including AdEspresso’s own university. It aims to prep beginners for Facebook marketing. Not all the sources mentioned are free. However, the paid sources offer free trials long enough for everyone to complete courses and start using the platform.

The free sources the article mentions are Facebook Blueprint and Jon Loomer. Facebook Blueprint is Facebook’s very own marketing course for its platform. Meanwhile, Jon Loomer is a marketing expert who writes comprehensive and up-to-date Facebook marketing blogs on his website. The article also includes podcasts on its lists (nothing specific because there are a lot of them). 

5. A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads (Neil Patel)

This advanced Facebook advertising guide is by Neil Patel, founder of the marketing agency NP Digital. It talks about two things - the common mistakes marketers make on Facebook and the factors that bring success to your ads. In addition, he explains how Facebook ads work and who can benefit from them.

The article highlights the importance of Facebook ad images. It warns people against the use of stock photography and images you have no rights to. Instead, opt for images with a Creative Commons license or make your own. Aside from images, Patel also sheds light on having compelling Facebook ad copy, making landing pages for Facebook ads, and tracking their performance. 

4. 10 Tips for Creating Content on Facebook That Gets the Thumbs Up (Wordstream)

Your content is the factor that will either make or break your Facebook marketing strategy. It’s what brings in the followers and the engagement you need to reach a wider audience. Without great content, you’ll be just like a faceless Facebook business account that no one pays attention to. This article will make sure you’ll be anything but faceless. 

The tips tell you how to make Facebook content that will keep your followers around, starting with providing content that’s interesting to both you and them. It also mentions the importance of variety and warns of a couple of things you should avoid - like posting too much content on the same day. 

3. 14 Essential Tips for an Engaging Facebook Page (Hubspot)

This article is for anyone who’s planning to create a Facebook Business Page or just wants to revamp their existing accounts. It puts into perspective that having a Facebook Business Page doesn’t only involve posting content, but also requires a well-thought-out strategy to get you noticed and start gathering followers that will serve as your potential leads.

The 14 tips in this article include the dos and don’ts of creating a Facebook Page. It starts with the things you should avoid, like creating personal profiles and posting content on the wrong account. Meanwhile, it tells you to add a profile and cover photo and a CTA button, complete your About section, pin important posts, and use Facebook’s targeting tools.

2. How to Create the Perfect Facebook Business Page (Buffer)

Just like with the Hubspot article, this article is about creating a Facebook Business Page. However, it caters to those who are really new to Facebook marketing. It offers a step-by-step guide on how to create one from scratch, starting from filling out the basic URL, uploading a profile and cover photo, customizing the page, and publishing the first post. 

It also provides tips on how to gain your first 100 followers, which includes inviting people you know after you have published 3-5 posts. In addition, it talks about how you can use Facebook Insights to find out which among your strategies are working or not, when your followers are online, and how your competitors are doing.

1. 7 Steps to an Effective Facebook Marketing Strategy (SproutSocial)

Before you create your Facebook Business Page and think of the various content you can post, you have to build a comprehensive Facebook marketing strategy. This will save you from wasting time and effort. This article is here to help you to create a Facebook marketing strategy that will work for your business. 

The seven tips begin with determining the goals for your Facebook Business Page and your process to accomplish all these goals. These goals may include increasing brand awareness and community engagement, generating leads and sales, and creating more website traffic. Once you’ve got that down, it tells you to get to know your audience and engage with them.

These are just some of the trusted Facebook marketing articles you can read today if you want to learn more about the platform. However, keep in mind that Facebook always changes. There’s update after update from time to time. So, these articles may not be applicable to you and your needs in the future. 

But don’t worry about that for now. 

If you start your journey on Facebook marketing now, jumping on the upcoming updates will be no problem for you anymore. These articles are a great starting point. They can guide you on what your future steps should be. Start with the basics and work your way up until you can call yourself a certified Facebook marketing expert!

Check Out What Else We Do!

Are you looking for a NYC event venue for personal or business occasions? Do you need a fresh perspective for your workday, a business address or virtual mailbox? If it’s time to level up your business and you’re looking to make some serious marketing moves, we have the answer for you!

Book A Tour

This location is fully booked.

Please select a different location.