8 Things You Need to Know About Solopreneur Branding

Striking out on your own as a solopreneur has its benefits – you get to set your own hours, chase your own opportunities and you’re not beholden to the corporate colossus. But it also means being your own promoter, as many who’ve dove deep into solopreneurship have discovered for themselves.

There’s no getting around the need for branding, even for solopreneurs looking to make it big. Akimbo founder Seth Godin sums it up as a “set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” It’s not just a logo or a trademark, but a means of making genuine connections with people on a human level while also standing out from the crowd.

A solid personal branding strategy is essential for building recognition, boosting your business prospects and influencing public perceptions of your solo business and what it has to offer. The following takes a close look at what you’ll need to get your solopreneurship off the ground.

Your Brand Name is Super Important

Choosing a brand name is the first and most obvious step for any solopreneur. But the process isn’t as simple as you’d think. Thousands of trademarks already exist, which makes finding a truly unique brand all the more difficult. A trademark search can help you double-check your ideas against existing trademarks.

You’ll need a website for your brand, so make sure your brand name is also available as a domain name. Finding yours under the “.com” domain might be a tough task, so don’t be afraid to consider alternatives (“.net,” “.biz,” etc.) You can even make minor tweaks as long as it doesn’t disrupt your solopreneur branding. The same also goes for creating Facebook, Instagram and other social media pages.

Whatever brand name you choose, chances are you’ll have it for a while. So, make sure it’s not one that you’d find embarrassing to promote. After all, your audience can tell if you won’t own your brand out of shame.

Invest in Visuals (they make a difference)

Human beings are visual creatures by nature. So, it’s no surprise how stunning visuals always draw our interest. A big part of creating a solopreneur brand is designing the right visuals for your brand.

Of course, you’ll also need images to make your branding pop. However, you’ll want to steer clear of the stock photography as much as possible, as it can make your social media pages and website look generic and otherwise unappealing. Profile photos add a personalized touch to your solopreneur branding, but a DIY head shot often leaves a lot to be desired.

Hiring a professional photographer solves both of these problems. In addition to creating images that are custom-tailored to your solopreneur branding, an experienced photographer can also create stunning head shots that lend a more professional touch to your business ventures.

Have Clear Vision and Values that Resonate

Part of building a solopreneur brand involves having a clear vision for your venture. When you know exactly where you want to take your solopreneur ship, you’ll have no problem making confident business decisions while proving you can take charge and lead your clients and customers to success.

Values are also an important part of the solopreneur brand. A brief list of the values that mean the most to your solo business not only helps center your brand, but those values may also resonate with your clients and customers.

Fortunately, you can boil down your vision and values down to a formal mission statement on your website’s 'about' page.

Your Logo is Important but Don’t Fret it

A logo is the centerpiece of your branding, which makes creating one that’s not just memorable, but also an extension of your brand’s values and visions so important. Simple branding is usually the best approach, but you shouldn’t be afraid to step outside of the box.

While, a logo is important it shouldn’t be a roadblock, you don’t want to waste too much time on this as you start out. Just make sure it looks the part! You can use a logo design application to save time or hire someone (this is the more expensive option but the results are usually better.

Regardless, of how you choose to design a logo the end result should be the same. You logo should look professional, be easy to read, speak to your brand personality and connect with your target audience.

Have a Strong Brand Voice (that’s for real)

Whether it’s verbal or written, you’ll want to cultivate a voice for your solopreneur branding that conveys exactly what you want it to say.

Above all, make sure your voice is as authentic as possible. After all, people appreciate authenticity when it comes to their brands. It’s also easy for people to spot those who are pretending to be authentic.

Work on Your Social Media Game

Social media isn’t going away any time soon. Even if you personally loathe the idea of social media, it’s hard to deny its power when it comes to developing solopreneur brand awareness. Start by creating pages and profiles on the major social media channels – Instagram, Twitter, Facebook, etc. Keep professionalism and consistency in mind as you utilize these channels.

Also follow brands that are killing it on social media to get tips for how you can grow you brand. In addition, always be learning and stay on top of the latest social media trends that can give you and your business an edge over your competition.

Develop a Kickass Website

We talked about the power of social media earlier, but that’s only a small part of the solopreneur branding puzzle. Social media only takes you so far when it comes to expanding and solidifying your online presence. That’s where having your own website comes into play.

That’s right – social media hasn’t killed the website yet and it won’t anytime soon. As a solopreneur, developing your own website is just as important as building a strong social media presence. Not only does it provide yet another way to interact with clients and customers, but a professionally designed website also reflects your goals and expectations as a solopreneur.

Even if you’re not a wizard at coding websites from scratch, you can still use Elementor and other simple WP page builders to create beautiful to create beautiful, content-rich web pages. Website builders are also time-savers owing to the multitude of pre-made assets and templates at your disposal.

Care About How Your Brand is Conveyed

Before you spread your brand far and wide via business cards, stationery, store signage, etc., make sure the design is consistent across the board. The last thing you’d want is a brand with multiple versions floating around, which could confuse customers and muddy the waters when it comes to your brand identity.

In other words, you’ll need a brand kit. Think of it as a cheat sheet that helps you and others keep your brand identity together. A brand kit lets you catalog your branding assets in excruciating detail, which comes in handy for anyone who needs to print or reproduce your visual assets.

There’s more to the whole idea of consistency than a unified design language for your branding materials. Maintaining a successful personal brand also means acting consistently with your public-facing image. The last thing you’d want is to be caught saying or doing anything that would run counter of the personal branding you worked hard to develop.

At the end of the day, your solopreneur branding reflects you and your drive towards success. As your business grows, expect your branding and your strategies for maintaining that branding to evolve along with it. After all, change is the only true constant when it comes to solopreneurship, so don’t be afraid to embrace it.

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