Affiliate Marketing For Beginners: What It Is and How to Get Started

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With 5 billion people using the Internet, no business should ignore the incredible potential of digital marketing. However, in the oversaturated market, it is tough to stand out from the crowd. Plus many companies are seeking to create partnerships with others who will promote their products or services. This creates an opportunity for individuals who want to earn a passive income via affiliate marketing.

According to Mediakix, 81% of brands have affiliate programs. So if you are interested in joining, you can choose from plenty of options. But considering how vast this field is, how exactly should you start? 

Fortunately, here you’ll find all you need to know about affiliate marketing and how the programs work. We will also dwell on how you should start. We cover everything from choosing your niche and platform, to selecting your affiliate program and creating valuable content.

Continue reading to learn about the secrets of affiliate marketing!

What Is Affiliate Marketing?

Affiliate marketing is a type of digital marketing in which a person promotes a company’s products or services in exchange for a commission on the sale. The affiliate can be an individual or a company, and they receive this commission whenever someone uses their affiliate link to make a purchase. 

For example, let’s say that you are an affiliate for Amazon. Whenever someone clicks on your unique affiliate link and makes a purchase on Amazon, you will receive a percentage of the sale. This can vary on the product category but are typically between 4-10%. 

It is important to note that affiliate marketing is a performance-based marketing technique. As such, the affiliate only earns a commission if they are able to generate sales. Therefore, it is in the best interest of the affiliate to promote products that they are passionate about and that they believe will be popular with their audience.

When it comes to earning money, not all affiliate programs work the same way. These are some of the most popular commission models according to

  • PayPerClick (PPC): you receive money every time a consumer clicks on your affiliate link.
  • PayPerSale (PPS): you are given a percentage of the referred sale.
  • PayPerLead (PPL): you receive a commission if you generate a qualified lead.

Of course, it should likewise be pointed out that some affiliate programs use cookies to track purchases. Cookies are small pieces of data stored on the customer’s computer when they click on an affiliate link. These cookies allow the affiliate to earn a commission even if the customer makes a purchase hours or days after clicking on the link. The lifespan of a cookie varies depending on the program, but they typically last for 30 days.

Now that we have answered the question ("how does affiliate marketing work?"), let’s take a look at how you can get started with this type of digital marketing!

How to Get Started with Affiliate Marketing?

If you want to become a successful affiliate marketer, you need a well-thought-out plan. You cannot choose a random product and start promoting it. The chances are that it will not be interesting for your audience, or your method of promotion will not be suitable. To achieve success, here is what you need to do:

1. Choose a Niche and Platform

When you are first starting out as an affiliate, it is best to focus on a specific niche. You can then select products and services related to it. This will make it easier for you to promote them.

One of the biggest mistakes people make is that they try to promote anything and everything. They think that the more products they work with, the more money they will make. This can actually backfire because you’ll have a hard time promoting each product individually. This means you may end up cutting corners with some of them.

Another benefit of choosing a niche is that it allows you to build authority in your chosen field. As you become more experienced and knowledgeable about your niche, people will start seeing you as an expert in this field. They will want to follow your advice.

Then, you need to choose the appropriate platform for your niche. For example, Instagram is excellent for creating content related to fashion and lifestyle since the platform is image-based. However, for more specialist topics like technology, a blog might be better.

2. Choose an Affiliate Program

After you have chosen a niche and a platform, you will need to find an affiliate program suitable for your audience. For example, if you are promoting fashion-related products and services, you may want to select an affiliate program focused on fashion.

Of course, you should consider the commission rate. After all, the higher it is, the more you will earn. However, high commission rates may indicate that this particular affiliate marketing program is more difficult. So you also need to check out the rules of each program you’re considering.

3. Create Valuable Content

You may have the best affiliate program and top-notch niche. However, you will need to create quality content if you want to drive sales. Your articles should be interesting and useful for your audience. That way, they will want to share your content with their social media followers.

So, how do you create great content? The answer is by conducting research. You need to take a deep look at your niche and find out what your audience wants to know more about. With that in mind, you will be able to create content around relevant topics.

4. Follow FTC Regulations

The Federal Trade Commission (FTC) is a government agency in the USA that enforces consumer protection laws and regulations. This agency helps to protect consumers from fraudulent or unfair business practices. Affiliate marketing also comes under scrutiny.

There are several regulations that you need to follow when promoting products and services as an affiliate. For example, you cannot claim that a product will cure a disease or other ailments. Also, if you make an affiliate link into a pop-up banner or a pop-under window, make sure that the link is clearly labeled as an affiliate link. Otherwise, you will receive a fine may even lose your affiliate account!

In Conclusion

Affiliate marketing is a great way to earn a passive income. In fact, it’s one of the best ways. That’s because you only need to focus on creating content and driving traffic to make sales. This is certainly something you should try out if you are looking for a way to make money online.

However, before you start promoting products and services, you first need to choose a niche, a platform, and an affiliate program. Then you need to create quality content around your niche. Finally, make sure that you follow FTC regulations. If you do all of this, then your affiliate marketing career will be off to a successful start!

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