Best Ways To Boost Brand Awareness With Social Media

Among the many benefits of digital platforms is the limitless information immediately available to users. Not only are there boundless resources for academic pursuits, but data is also accessible for those who want to discover more about anything they are personally interested in. In fact, product research is one of the most popular online activities: the majority of social browsers rely on social media to find information on goods or services that they are thinking about purchasing.

With multiple platforms allowing brands to showcase their offerings and letting consumers share their reviews, it’s the perfect opportunity for businesses to improve their brand awareness. Consumers of all ages look at these postings! Reviews found online are considered to be reliable by 84% of consumers, so it’s more important than ever for businesses to make a serious effort to further increase awareness of their brand.

If you want to be able to better use social media to boost your business, here are a few tips that even beginner marketers can try out:

Fine-tune your pages

person using laptop

With over three billion people using social media, it’s in the best interest of your business to keep your pages updated. Consumers often make use of social media to learn more about products and services that they’re considering purchasing. Keeping your pages up to date with your business information can help your audience get in touch with you and start transactions.

Some businesses have created social media profiles but might not update frequently, or haven’t updated them at all. As the world dives deeper into digital platforms, updating your social media pages can prove to be vital to the success of your business, as billions of customers (and potential ones) use it on a daily basis. If it turns out that someone who follows you wants to buy something from you or has received a recommendation for your store, having all of the necessary information on your website can significantly help push them in the direction of purchasing what you have to offer. Where is their physical store located? What ingredients are used in this certain product? How can I ask their staff for more information? When creating or updating your online pages, make sure that your contact number, addresses, and menu of services are all the latest version. 

Create substantial posts

man in black polo shirt sitting beside woman in purple shirt

One of the benefits of social media is that it gives businesses the opportunity to share information with their audience, as well as better connect with them through conversations and content creation. When businesses create content that resonates with their audience, their followers appreciate them more. 86% of consumers are more likely to support brands that show authenticity. Instead of opting to post promotions, call to actions, and other advertorial content all the time, you can also share stories about your business and even the people that work inside it. When customers know that you care about them (and not just their money), your reputation earns a well-deserved boost.

Some of the content that businesses can create are informative posts, storytelling posts, and engagement posts. For example, a cleaning service could share what types of cleaning products shouldn’t be mixed together, or how often homeowners should clean out their vacuums. Family food establishments could share stories of how long they’ve been in operation and why their family started their business, how they continue to grow, and how much the community has been a part of their journey. Content creators can also post engagement posts that ask the opinions or preferences of their followers, whether it be via polls, comments, or even response videos. Creating content that matters can boost people’s positive perception of your business.

Use powerful hashtags

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This social media supertool first emerged on Twitter in 2007 — presently, it’s being used on virtually every social media platform out there in order to categorize posts of similar topics and interests together. Using the right hashtags can help you extend your reach beyond the people who already follow you, as others who might be interested in your content and products will also be given the chance to see your posts on their feed with the help of news feed algorithms. Using hashtags on Instagram posts results in about 80% interaction! Businesses can reach larger numbers of people who are more likely to be interested in them.

Different websites have different rules on hashtags, though, so make sure that you learn how to use them effectively on each one. Some platforms block or disable accounts that use too many hashtags because they seem “spammy.” Instagram allows up to 30, Facebook allows unlimited, and so does Twitter (as long as it fits within character limits). However, just because this many are allowed, it doesn’t necessarily mean that you should use all of them — the best option is to use anything from 2 to 5, depending on the platform. Getting even a basic grasp of how algorithms and trends work on each platform can help you maximize the use of each site.

Engage with your audience

people sitting on chair inside room

Perhaps one of the best ways to boost awareness of your brand is by engaging with your audience. After updating your page, posting quality content, and utilizing hashtags, one more thing that you can do is interact with the people who comment on your posts and do the same for others. Interacting with similar accounts can help boost your brand awareness. Some of the other ways that you can engage with your audience is by using the numerous story features available, like polls, question and answers, or even fun quizzes.

Developing a two-way communication street with your followers can help show your authenticity and develop trust, and in turn boost your brand awareness.

If you feel that you haven’t been making the most of social media, don’t fret — it takes time to learn how to use it in a way that your audience finds entertaining and informative. Equip yourself with the necessary information and tools to ensure that you’re prepared to learn social media marketing hands on. Read to learn more about digital marketing and how it can help your business succeed.

Author:

@Hazel Gil

Date:

10-22-2021

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