4 Reasons To Consider Collaborating With Your Competitors

Businessman Offering A Handshake

Ever thought about collaborating with your competitors? We know that idea might sound crazy but it’s actually a thing in the business world!

Of course, the Collins Dictionary defines ‘competitors’ as “companies who are trying to sell similar goods or services to the same people.” Still, it’s actually possible to become friends with them instead of merely treating them as rivals. 

We’ve seen this demonstrated through the years. 

For example, Apple’s iPhone and the Samsung Galaxy are two products that, for many, directly compete with one another. Well, some will probably be surprised to know that Samsung Display supplies OLED screens for Apple devices. Simply said, Apple Watches, iPhones, MacBook Touch Bar - and very soon, the iPads - are powered by Samsung technology.

Meanwhile, fast-food giant Burger King made headlines in 2019 after pulling Whopper off its menu all over Argentina for a day. Apparently, the reason behind the unusual move was that McDonald’s was having McHappyDay. In the said fundraising campaign, the company pledged to make donations for children with cancer for all Big Mac purchases. 

burger king whopper ad

Burger King decided to support the good cause by not selling their flagship burger. Instead, they encourage customers to buy burgers from “the place where they don’t flame grill their burgers.” As if that wasn’t enough, the Burger King mascot himself was also spotted grabbing a Big Mac from a nearby McDonald’s store! 

You can check out this short video to see what a positive impact Burger King’s gesture made on customers’ perception of the company.

So yes, it’s actually possible to work with your business competitors. When done right, both businesses - and even their customers - can benefit greatly in the process.

Here are 4 legit reasons why you might want to seriously consider collaborating with your competitors:  

1. You turn a potential threat into an opportunity for growth

Similar businesses are competing for the same customers and are marketing themselves to be better than others. That kind of pressure is removed (well, at least partially!) when competitors work side by side towards a common goal. You can both grow your company together.


LUT University of Technology professor of Strategy and Innovation Paavo Ritala explained:

“Competitors tend to face similar markets and use similar resources and technologies. They typically have to deal with similar challenges at large. Thus, with rising costs of R&D and globalizing competition, it often makes sense to collaborate with competitors on product development, innovation, and joint manufacturing.” 

2. You can learn from each other’s strengths

What’s more, businesses can gain new knowledge and skills when they join forces. A give-and-take partnership can be a great learning experience. Startups get to discuss best business practices and even share resources with each other. 

collaborating with competitors

Doing so can help business owners deal with challenges they’ve struggled to overcome on their own. Improvements can be introduced in the respective organizations. Besides, “collaboration,” according to Harvard Business Review, “is competition in a different form.”

As the article further pointed out:

“Using an alliance with a competitor to acquire new technologies or skills is not devious. It reflects the commitment and capacity of each partner to absorb the skills of the other.” 

Who knows? Your competitor could actually be the mentor or supplier you’ve always needed to take your business to the next level!

3. You get introduced to new potential customers 

Brands usually have loyal customers who’d otherwise never try products or services from different businesses. 

restaurant welcoming customers

You get to break that barrier down when you hold a fun event at a local venue with your competitor. Fan bases develop greater respect for both brands. 

4. Healthy competition makes things interesting

When companies are too consumed with competion, they sometimes end up losing focus on other things that matter: such as looking for profitable opportunities. It eventually pushes you to explore and move outside of your comfort zone.  

man playing chess

Your social media marketing campaigns can attract a lot of attention (see the Burger King example shared earlier) as curious customers will get drawn to your respective pages. 


Building connections with rivals entails more than just attempting to prevent a full-scale conflict.

It almost feels natural in business to view your rivals as rivals. After all, you're competing for the same clients, and your marketing strategies aim to position your brand as a desirable alternative to everyone else's.

Although it might be tempting to view your rivals as the enemy, competitive collaboration is a very healthy and successful company strategy.

It involves discovering how to transform a possible risk to your company into a huge advantage.

Competitive collaboration can help you increase revenue, strengthen brand recognition, draw in your target market, and much more. Although it might seem a little unusual or perhaps impossible, it works.

Collaborating with competitors can definitely help you as a business owner. You can stay motivated and reach your full potential as you join forces with your competitor. 

“There's always competition in the world,” singer and actress Justine Skye once said. “But you don't have to be enemies. You can empower each other.”

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