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Running a business is never a walk in the park. Entrepreneurs usually have to wear multiple hats as they offer their products or services to new and existing customers day in and day out.
In some cases, managing a startup’s social media presence becomes an afterthought. This, of course, is a big mistake. Besides, businesses can effectively reach more of their target market through these online platforms.
According to statistics, 59% of the global population are active internet users. This means companies can find a big percentage of their potential customers online.
It definitely goes without saying that launching an effective social media marketing campaign can contribute massively to a company’s growth. Naturally, content creation is at the center of all these efforts.
In 1996, Bill Gates coined the phrase “Content is king” by writing an essay with the same title. The rule still rings true to this day and so those who want to utilize the internet as a marketing resource should, indeed, come up with quality content.
As Hootsuite put it:
“Content plays a crucial role in achieving business and social media objectives such as brand recognition, thought leadership, audience engagement, and lead generation.”
More to the point, it could ultimately result in what every business is after - additional sales.
For these reasons and more, content creation for your business’s pages should always be part of your daily routine. The main goal isn’t only to catch people’s attention online but to successfully deliver your brand’s message.
So how do you get the job done right? We have a few key pointers to share!
A good content calendar serves as the backbone of your entire content marketing strategy. It’s always better to have a schedule for your social media postings than just randomly sharing content at irregular intervals.
With a calendar as your guide, you will be able to stay focused. You take total control of what message you want to send about your brand and how you want to do it.
It is important to carefully plan your content. Keep in mind that popular social media platforms function differently. So you need to determine how to make the most of your online presence.
Pay attention to both your social media and website analytics to find out what works and what doesn’t. Timing is everything when it comes to content posting. It’s always a good idea to consider the behavior of your followers. Post your content based on the time when you usually get the most reactions. Also, remember the right frequency matters. Avoid posting too much or too little.
At the end of the day, every platform has its best practices. That's why your strategy should vary, depending on the channel.
Along with your calendar and analytics, you should also work with your team. Together, you can come up with interesting topics and themes for your blogs, videos, and other posts.
Your team members can be a valuable source in engaging your social media audience because they know your business and customers well. On top of that, it’s important to stay updated about industry news and current events so you can consistently craft content that is fresh and relevant.
If you’re a solopreneur, you could outsource to professionals to do all the marketing work for you. These experts will guide and help you in expanding your reach and growing your startup.
With quality content, you get to hit two birds with one stone: promoting your business and establishing your reputation as an authority in your niche.
Social media is designed to be interactive - it’s not just a one-way street. While it’s important to provide your audience with relevant, informative and entertaining content, you should also ensure that you aren’t doing all the talking.
Use all the tools offered by each platform to start a conversation - with likes and comments on follower accounts, DMs, polls and so on. Run a competition to attract activity on your social media pages offering discounts, for example.
The point is, social media shouldn’t simply be used like a static billboard - it’s a space where you get to exhibit your brand’s personality at the same time as showing that you care about the interests and needs of your market.
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