Top Free Digital Marketing Courses Online

Doing an intensive online digital marketing course is a great way to learn this useful skill conveniently from your home or office. A solid course will help you advance your career or even start your own business.

Being proficient in digital marketing is essential not only for marketers but for entrepreneurs who want to increase their online presence. 

Whether you’re new to digital marketing or have years of experience under your belt, this list of free digital marketing courses will help you learn all of the tried and tested tips and tricks to become a successful digital marketer. 

Top free digital marketing courses online

Fundamentals of Digital Marketing by Google

Online Google Digital Garage Page

There's no better way to learn about digital marketing than from the people who invented it. There’s no surprise that Google's free online digital marketing course is at the top of our list. 

The course covers all areas of digital marketing for both beginners and intermediate users, including free certification. Google's industry-recognized certification is an excellent way to boost your profile and expand your skill set.

While we won't go through every course in detail, here are some of the topics covered:

  • Getting noticed locally
  • Building an online marketplace
  • Expanding internationally
  • Social media marketing
  • Mobile marketing
  • Content marketing
  • Email marketing
  • Advertising and analytics
  • Building your web presence
  • Understanding search
  • How search can improve campaigns
  • Planning your online business strategy
  • Building an online store
  • Getting noticed locally
  • Expanding internationally

Cost: Free

Certificate: Yes

Time to Complete: 40 hours

Curriculum: Introductory to intermediate

Inbound Marketing Free Certification Course by Hubspot Academy

Hubspot Academy's Inbound Marketing Free Certification Course is a four-hour online course training. It is specifically tailored for digital marketers who want to target and focus on inbound marketing. 

Students will learn about the following topics during the free online digital marketing course:

  • Principles of inbound marketing
  • Developing a conversational growth plan
  • Understanding and building a conversion optimization strategy
  • How to grow leads
  • Aligning sales and marketing
  • Using a customer marketing approach

Cost: Free

Certificate: Yes

Time to Complete: Four hours

Curriculum: Beginner

Free Diploma in E-Business by Alison

The Diploma in E-Business course teaches students a wide range of topics.

This includes:

  • Google Analytics
  • Google Adwords
  • Search engine optimization (SEO)
  • Revenue statistics
  • Campaign tracking
  • Digital monitoring. 

To sufficiently pass this course, you must finish with a score above 80% on the final exam. Once achieved, you will receive a Learner Achievement Verification Report upon finishing.

But if all you’re interested in is diversifying your resume, you can buy the certificate for roughly $20 from the site's eCommerce site.

Cost: Free

Certificate: Yes, but with a small fee

Time to Complete: Six to ten hours

Curriculum: Beginner

Become an Online Marketing Manager by LinkedIn Learning

layout of one of LinkedIn's free courses

People who enroll in LinkedIn’s online marketing manager course will learn the best business practices for online marketing. 

Moreover, they will learn different digital marketing strategies that utilize the latest tools and how to market effectively on social networking sites.

In summary, the course consists of 11 topics that address advanced online marketing, including:

  • Advanced branding
  • Foundation of SEO 
  • Email and newsletter marketing
  • Google analytics
  • Google AdWords
  • Facebook and Twitter
  • UX design sketch

Cost: Free - Comes with a free trial for Linkedin Learning

Certificate: Yes

Time to Complete: 24 hours

Curriculum: Intermediate to advanced

Digital Marketing Strategy by The University of Edinburgh

Edx, one of Scotland's finest universities, also offers a comprehensive digital marketing course. The course material is extensive, but it is one of the best options for students looking for the most comprehensive free digital marketing curriculum.

The curriculum aims to give participants a broad understanding of digital marketing and how it connects to a company on a strategic level. It's a fantastic course to add to your resume or CV because some of the top professionals from the University of Edinburgh teach it themselves.

Cost: Free

Certificate: Yes, but with a small fee

Time to Complete: 6-8 weeks

Curriculum: Intermediate

Digital Strategy and Action by Babson College through edX

Digital Strategy and Action is another fascinating free digital marketing online course that will introduce marketers to the digital strategy that big firms share. 

This course allows students to learn how CEOs of the top companies in the world perfected their business’ roadmap to grow from a simple startup business to a global brand. What's more, students who enroll in the free course can have access to all the lectures and edX support.

Cost: Free

Certificate: Yes, but with a small fee

Time to Complete: Four weeks

Curriculum: Beginner to Advanced

Digital Media and Marketing Strategies by the University of Illinois through Coursera

layout of University of Illinois free course

You can complete the University of Illinois' Digital Media and Marketing Strategies course in audit mode for free or in the premium version, like all of Coursera’s offered programs. Moreover, students who purchase the paid edition will receive a certificate of completion.

The free course is 15 hours long and will teach you the following:

  • How to make the most of your digital assets
  • Online and video marketing fundamentals
  • Email and social media marketing fundamentals

Cost: Free

Certificate: Yes, but with a small fee

Time to Complete: 15 hours

Curriculum: Beginner

Quick Tips and Tricks to Learn Digital Marketing in no Time by Skillshare

This course, taught by self-described digital marketing expert Kapil Chopra, consists of 37 short sessions available for free on Skillshare’s website. Furthermore, this course a viable option for any new digital marketer as it takes under four hours to complete. What’s more, Skillshare will provide a free two-month trial, so you'll have plenty of time to complete all of the sessions when you want to.

While we won't list them all, here are a few of the more interesting ones:

  • How to conduct keyword research
  • How to determine whether or not your website is mobile-friendly
  • YouTube SEO strategies
  • Google AdWords and Analytics
  • Email marketing
  • Social media marketing

Cost: Free for the first two months — $99 per year after that

Certificate: No

Time to Complete: Approximately four hours

Curriculum: Introductory

Internet Marketing for Smart People by Copyblogger

For 16 years, Copyblogger has provided excellent digital marketing guidance. This course — Internet Marketing for Smart People — is written in the same captivating, no-nonsense style as the rest of their content.

The free online digital marketing course consists of 20 modules that they deliver to your mailbox promptly. You will also receive eBook goodies and access to a wealth of information on convincing and influencing your audience through the written word.

Cost: Free

Certificate: No

Time to Complete: Varies

Curriculum: Beginner to Intermediate

The Beginners Guide to Online Marketing by Quicksprout University

The tagline of Quicksprout is "Get your MBA in digital marketing for free." 

This fantastic website is filled with materials to help you learn everything you need to know to help you succeed as a digital marketer. 

The site offers complete information on everything linked to the internet and digital marketing. It is an excellent place to begin if you want to learn the ropes. 

Quicksprout is a great platform for people who prefer to learn at their own pace. You can hop on whenever you want and begin your road to digital marketing expertise.

Cost: Free

Certificate: No

Time to Complete: Varies

Curriculum: Beginner

Bottom line

Taking a free digital marketing course online is well worth the time given this increasingly digitized economy. Whether you’re an entrepreneur who wants to handle all of the marketing aspects yourself or an employee who wants to learn more about how digital marketing works, you won't be disappointed with any of the courses featured in this article.

Whether you want to learn about technology or not, the globe will continue to move forward. Old marketing strategies will be phased out as new and innovative methods take their place. The future benefits you can gain will be well worth as long as you put in the time and effort.

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