Free, Easy-to-Use Graphic Tools to Boost Social Media Engagement

Are you wondering how you can boost social media engagement from different social media platforms? 

Want to come up with new ways to enhance your social media content creation

Truth is, the power to grab your audience’s attention on social media to make them stop, click, and engage with your post has everything to do with your visual content.

Why? 

For the most part, here are some statistics to prove that:

  • When given information through text, in 3 days, only 10% will remember what was said. However, if combined with an image, the retention rate after 3 days rises to 65%. (BrainRules)
  • Facebook posts with photos see 2.3x more engagement than those without. (BuzzSumo)
  • 58% of consumers prefer visual types of content on social media. (SproutSocial)
  • 41.5% of marketers say that original content, including infographics, performs best. (Venngage)
  • In a study of over 1 million articles, those with an image every 75-100 words double their social media shares. (BuzzSumo

We can go on and on, but we don’t want to overwhelm you with numbers. That’s not why you’re here.

However, if you need more data to convince you of the power of visual content on consumers, here are 16 eye-popping statistics you need to know about visual content marketing.

Now that you’re convinced of the positive effects of visual content, the next question you will ask is: “How can I create engaging graphics if I don’t have any relevant experience?”

In this article, you will discover some free, easy-to-use graphic design tools. Furthermore, each tool will consist of describing its pros and cons.

Canva

layout of canva

Launched in 2013, Canva’s mission was simple: empower the world to design and publish anything from anywhere with a press of a button. Furthermore, Canva is now available through desktop and mobile.

What's more, Canva is an all-in-one tool that allows you to create all kinds of visuals - brochures, business cards, social media posts, logos, presentations, videos, and more. 

Canva also offers:

  • Pre created designs and templates
  • Free design courses
  • Built-in drag and drop editor
  • Resize graphics to any format
  • Free stock photos, audio, and video 
  • Pre-made sizes for different social media posts
  • Schedule designs immediately to social media accounts
  • Background remover, included for Pro accounts only)
  • Invite colleagues and create a personal design team

Gravit Designer

Gravit Designer has received praise from professional graphic designers worldwide because of its full featured vector design that has enough tools for professionals; while being easy to use for beginners with a user-friendly interface and tutorials available on their site.

Similar to Canva, this graphic design tool is available on all desktop platforms. Every user can feel like a graphic designer using Gravit. In summary, here’s what you can expect from the free and pro version of Gravit Designer:

In summary, here are the features in Gravit Designer's free version:

  • 500MB cloud storage
  • PDF export of 72 & 150 DPI
  • RGB color space 

In summary, here are the features in Gravit Designer's pro version:

  • Unlimited cloud storage
  • PDF export up to 300 DPI
  • CMYK, HSB, & RGB color space
  • Work offline
  • Google Drive integration
  • Advanced expert options
  • Fully adapted for touch-enabled services
  • Version history

Vectr

Vectr is a 100% free graphic design editor similar to Gravit Designer; it allows users to use vector graphics to resize images while retaining the original resolution of the photo.

Moreover, its straightforward interface makes it easy for beginners to immediately dive in and create engaging graphics. 

Aside from their free tutorials and guides, Vectr also allows you to share designs with anyone in real time by simply sending them the URL of your Vectr document - giving you the chance to collaborate with others or watch them edit designs live.

GIMP

Known as one of the best alternatives to Adobe Photoshop, Gimp is a 100% free cross-platform photo editing tool known as the GNU Image Manipulation Program. Furthermore, it helps users have a crash course on basic graphic design.

This tool is also available on all desktop systems and doesn’t require much disk space to download. 

Moreover, here are some of the features on GIMP:

  • Edit raster images quickly
  • Create artworks from scratch
  • Photo retouching
  • Image composition and authoring
  • Convert files to different formats

Krita

Want to release your inner Michelangelo? This tool may be the only one you’ll ever need!

Following its creation back in 1998 by the KDE community, Krita is a free open source painting program best used for designing comics, illustrations, and 2D animations. 

In summary, here are the features in Krita:

  • Personalized user interface that adjusts the size of your canvas, panels, and color theme.
  • Built-in vectors
  • Over 100 professionally made brushes
  • Brush stabilizers
  • Import and share brush packs with other artists
  • Selection mask tool

Crello

Crello is another all-in-one design tool you can use with similar features to Canva. 

Launched back in 2016, Crello’s mission is to give everyone the freedom to create. Furthermore, Crello wants to push away any barriers on lack of skill, time, and money to allow the average joe to thrive in today’s digital world.

The following are the similarities between Canva and Crello: 

  • Pre-created designs and image templates
  • User-friendly interface
  • Built-in drag and drop editor
  • Team accounts
  • Brand kits
  • Integrated library of stock photos, videos, and audio files.

In summary, here's their differences:

Crello

  • Background remover is available for free users.
  • Unlimited cloud storage for the pro plan (100GB cloud storage limit for Canva’s pro plan) 

Canva

  • Schedule social media content directly to different platforms.

Design Wizard

Design Wizard is a platform for graphic design boasting a wide scope of images and templates. Furthermore, this tool lets you easily edit pre-made designs or gain inspiration to create your own in just minutes.

However, compared to the other design tools mentioned earlier, this is the only tool that follows a ‘pay as you go’ system where they charge you a small amount on their templates if you want to download them.

In summary, here are the features in the basic version:

  • Custom color palettes
  • Reseller rights
  • upload own fonts and images
  • Resize image designs
  • Lifetime license 

In contrast, here are the features in their business version:

  • All basic and pro features
  • Unlimited download on all standard and image designs
  • 1 premium video per month
  • Add text and images to videos
  • 10 GB storage
  • Ad free

To conclude,

Have you tried using the graphic design tools mentioned in this list?

If not, now would be the best time to start. Why?

Evidently, all of these tools provide free guides and courses making them easier to comprehend. Moreover, it allows you to save on time and money instead of hiring graphic designers.

When going through their courses, don’t pressure yourself to learn them all in one day.

Graphic design is more about quality than quantity. With this in mind, be sure to analyze data from your previous posts to give you a barometer of the type of visual content you should focus on moving forward.

For more ideas on how to boost your social media engagement, here’s an article from us showing 6 social media tactics you should do to easily grow your following.

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