How Catchy Email Subject Lines Can Help You Increase Sales

In tandem with social media campaigns, email marketing remains an effective digital marketing strategy for many businesses today. When done the right way, startups can enjoy greater customer engagement and better profits.

As a business owner, you want to retain existing customers and attract new ones at the same time. Email marketing helps to make this possible.

There are best practices to keep in mind if you want to make the most of your email marketing efforts. First, you’ll need to come up with catchy and compelling subject lines.

Read on and we’ll give you some pointers to help you achieve that.

Are subject lines really important in email marketing?

A convincing subject line catches the reader’s interest, which is always the first step towards making a sale.   

Win Goodbody, Senior Product Manager of Sitka Technology Group, put it this way:

“A subject line is like a newspaper headline, a title on a book’s spine, or the key slogan of a print media ad. It tells the user what this is all about. And it should do so in sparkling style — seamlessly channeling your brand.”

Yes, email subject lines are THAT crucial!

According to Business Insider, the subject line is so vital it should never be an afterthought. In fact, you should write it first!

“The subject line often determines whether an email is opened and how the recipient responds,” the site emphasizes.

So what happens if you send a message without a subject line? Well, you can expect that your email will “likely get deleted, lost, or immediately irritate the recipient, who is forced to open the email to figure out what it's about.”

A study about email subject lines

A study published in the Advances in Social Sciences Research Journal confirms the huge role of effective subject lines.

The researchers said:

“Adjusting a subject line by influencing its content in terms of length, emotional triggers and personalization can all independently lead to a higher open rate of email marketing messages.”

Here are sure ways you can improve your marketing emails:

Tip #1: Keep it readable

First and foremost, you want to keep your subject line short. This is particularly important today since most people use mobile devices to access their emails. As a general rule, keep subject lines “from 6 to 10 words.” Doing so can likely “boost your open rate 5 percent or more,” according to INC.

Another reminder: Do not overdo punctuations and emojis. There’s nothing wrong with using both but too many of them can make your email end up looking like a spam message. Truly, simplicity is best!

Tip#2: Pose a question

“One of the best ways to get a reader's attention is to ask a question,” an Entrepreneur article tells us. “But like a trial lawyer questioning a witness on the stand, make sure it'll get you the response you're looking for.”

When doing this, make sure to ask questions that are relevant to your target market. Be creative and specific. For example, “How can you save 50% on fuel expenses this month?” is far catchier than “Our products can help you save money.”

Tip #3: Establish a sense of urgency

Of course, you also need to “make the recipients feel they absolutely must open your email this very second,” a Yahoo blog asserts. In fact you need to “entice, excite, and thrill them.”

A good example of this, the site added, would be “Buy One Shirt and We’ll Give You Two More - Today Only” or “Double Your Savings - If You Purchase by Midnight Tonight.”

Tip #4: Personalize

Meanwhile, Forbes points out that emails with personalized subject lines “perform significantly better than those that don’t.”

People just love it when you use their names. That’s why your email will definitely stand out if you address your customers directly. An email marketing platform can help make this possible. So go check out our list of top business tech tools to see our recommendations!

Final thoughts

Emails can be a great tool as you inform your customers about your new products or ongoing promotions. As such, composing powerful subject lines is a must to attract more attention and increase your sales.

First impressions, as they say, are lasting. So make yours as impressive as possible. By doing this, your emails won’t end up in your recipients’ trash basket – or even worse, their spam folders.

Good luck with your email marketing campaign and may these simple tips help take your marketing experience to a whole new level!

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