How To Automate Your Social Media

These days, social media plays a crucial role for most modern businesses. On top of helping

companies connect and interact with existing customers, it also allows them to reach more of their potential target market. A strong online presence is definitely a must because according to statistics, “54% of social browsers use social media to research products.” 

Naturally, business owners want to make sure that their pages are being handled and utilized well by their social media managers - which is often the hard part. Maintaining active and engaging pages actually requires a lot of hard work and creativity. It takes conceptualizing, planning, scheduling, designing, and a whole lot more. In addition, you will have to respond to customers’ comments and private messages!

Taking all of this into consideration, social media management can be very time-consuming. That’s why a lot of forward-thinking companies are now using automation technology to simplify the process. 

So what exactly is social media automation? 

Defined simply, it means using effective software tools to handle the tedious tasks that inevitably come with running a successful social media campaign. With the right software, businesses will be able to improve their brand’s presence online in the most efficient way possible.

If you want to get started with this, keep reading and we’ll guide you through...

The advantages of using social media automation tools

Automatic posting to Facebook and other social networking sites can help you save a significant amount of time. With the right tools, you can schedule content for several days without having an employee manually log in to post every single time.

Integrating automation into the workflow process allows you to stay on top of things as you increase your online visibility. Mistakes are likewise avoided, if not entirely eliminated, because you are in total control of the content you are sharing. Plus your accounts remain active thanks to regular scheduling features. Long gaps will no longer be a problem!    

You also get to save on overheads because you won’t have to hire an entire team to handle your business pages.  

The best social media automation tools you can use

Now here’s the thing: there are actually a lot of available social media automation tools out there. With that said, you really just need to look around to find ones that work best for your campaign and match your business needs.     

As an example, Hootsuite’s scheduler tool has become popular among social media managers. This automatic bulk scheduling feature lets you schedule as many as 350 posts on different channels at a time. What’s more, Hootsuite can help business owners “keep an eye on the latest social conversations, trends, and brand mentions” by letting them “quickly respond to comments from an inbox that combines all (their) conversations from supported social networks in a single thread,” according to their official website.

BuzzSumo is also a common favorite when it comes to social media marketing. This tool makes it easy for you to “discover the best engagement, content and outreach opportunities across social and search.” At the same time, BuzzSumo can help in idea generation, content creation, performance monitoring, and more.

Another popular social media automation tool is Sendible. The user-friendly scheduling tool lets you “grow your audience, attract new customers, and reach your social media goals with an all-in-one platform.” Plus you can easily preview your posts for different platforms and ensure that your photos look great using the built-in editor.

Aside from letting you manage multiple social media accounts, Social Champ offers users the capability to  “create posts with images or videos, organize incoming messages, improve ROI, track analytics, generate reports, simplify and automate the content creation process.”

Meanwhile, the Chatfuel app gives you a simple way to build a chatbot for your business. When manually responding to numerous customer messages becomes too overwhelming, a customized chatbot lets your brand reply in an instant while resolving “up to 80% of customer inquiries so you can save time and resources and win more business,” their site claims.

To prevent hacking on your social media pages and business websites, you may also want to consider using ZeroFox, a platform that “provides AI-powered protection, machine and human intelligence and full-scale automated disruption to thwart today’s digital attacks and predict an attacker’s next move.” You’ll have peace of mind knowing that a team of security experts has always got your back.  

Some helpful reminders before you proceed

Of course, there are some things you need to keep in mind when you’re using social media automation tools. 

First and foremost, you want to make the most of your posts - so remember that proper timing is absolutely essential. When marketing your brand, you wouldn’t want to schedule an important event announcement during the wee hours of the night when the majority of your target audience aren't even online. Also, take time to evaluate the performance of your posts to pinpoint what time works best for your content.

With that said, it’s always a good idea to ensure that you can offer 24/7 customer support. When contacting businesses, a lot of customers these days prefer sending messages on social media rather than picking up a phone to make a call. Automated bots can be a huge help for addressing standard inquiries about your products or services. Just make sure that you also take time to get back to your customers so you can provide personalized help and additional information, as needed.    

Best of luck with your business and your social media marketing efforts!

Author:

@Mark Rosario

Date:

09-16-2021

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