How To Create A Strong Presence On Your Business Facebook

Facebook is considered by many to be the most iconic social media platform. It is one of the most popular and influential, boasting nearly 3 billion active users worldwide. Now branded as Meta, the company that owns Facebook also owns social media super platforms Whatsapp and Instagram. But for businesses, how do you create a strong presence on Facebook?

Facebook holds considerable potential for reaching the people you want to connect with if you’re a startup entrepreneur — with three million businesses worldwide advertising on it regularly. This might lead many entrepreneurs to think about how they can maximize the platform and connect with their target audience to build robust brand awareness.

Here are some of the ways that your business can have a strong presence through Facebook's superpower:

Goal-setting and planning

red and yellow hand tool

For your business to make the most of Facebook, you have to know what you want first. What’s your main priority? Are you trying to generate more leads? Do you want to build a solid brand profile online? Or perhaps you’re looking to improve how you communicate with your customers? You can only successfully make use of Facebook if you can know what you want and plan out the steps accordingly.

If you’re looking to create a stronger awareness of your brand on Facebook, the first thing that you should do is evaluate what your online presence currently is. How many followers or likes does your page have? Are people engaging with the content that you put out? Are you sharing any original content at all? Knowing these things can help you figure out how to move forward. It can tell you what kinds of posts do well, when you should be posting, and how to better interact with the people that you want to reach.

Getting to know your target market also helps you better understand what appeals to them and how you can gain their attention and trust. Certain age groups are more receptive to certain types of content. For example, Gen Z young adults are more partial to short-form video content. At the same time, older millennials are fond of nostalgic marketing. Putting your social media plans into action should be much easier when you know what you’ve got and what you need to do.

Create relatable content

smiling man while holding smartphone

The first step in creating good quality content, no matter the audience, should be making a content calendar. Content can grow more diverse as time goes on. Still, it’s essential to be consistent when posting. It doesn’t create a good impression on your audience if you post just now and then or random content. It’s simple to look at your engagements and see what time your audience is usually online and what posts they typically like. Thus, it’s easier for you to act accordingly and post content they’ll like, and at times, they’ll be more likely to see it. Scheduling and curating your posts can help you be more organized, and the effort you’re putting in will certainly reflect at a glance of your page.

Staying in the loop is also another way to create relevant and relatable content for your followers. Through this, you can create a strong presence on Facebook. Social media, after all, is never just a one-way communication channel: your audience can convey their interest by clicking like, share, and follow. Suppose you pay attention to pop culture and social media trends. In that case, you have the chance to present yourself as a brand that’s up to date and cares about what matters to your customers.

Of course, creating relatable content isn’t limited to simply being funny or trendy. It’s also about marketing your product so that your followers will receive it well. They’re following your page not just because of the content you post but also because of what you offer. Integrating advertising into your content calendar can help you promote your products or services with ease (and without being too in your customers’ faces).

Engagement matters

Of course, the witty content that you post would not be successful if not for the response of your target audience. Encouraging your audience to interact with you can help give you traction online. If you’re trying to build your brand, you have to talk to people interested in what you have to offer.

When engaging with other people’s content, you have to like and comment on their posts, follow their accounts, and tag them in posts or stories. They may reshare these posts, directing more traffic to them. Some social sites, like Facebook and Instagram, can suggest your posts to people interested in similar content to yours. Putting yourself out there can help boost your visibility to people who are likely to respond to your posts.

Suppose you want to be a little more low-key about how you promote your business. In that case, you can also sneak engagement posts into your content calendar. You can ask your audience a question and get them to react to the post or comment on it to share their answer. You can also do in-store promos, getting people to tag their location, post a picture, share your page, or post for a discount or freebie. Small engagements can lead to more significant reach!

Learn how to use marketing tools

Your Facebook page will not remain static: over time, it will gain followers, likes, shares, and reactions. To understand how you’re building an audience and what content they respond to, you should be able to use marketing tools. It will help you develop a deeper understanding of the numbers you’re gaining (or losing)! One of the most essential tools to learn how to use is Facebook Analytics — the numbers will show you the measurements of your account and if they’re good or bad.

Another helpful tool that marketers can build a more substantial presence is Facebook Ads. This feature can help you curate ads and measure how people respond to them:

  • Who’s clicking on them
  • How many people have seen them
  • If you’ve made any sales

Another tool you might be interested in is Facebook Creator Studio. This platform can help you schedule posts, edit photos and videos, and even create profile photo frames and other interactive content.

One of the most important features for businesses to utilize on Facebook is Messenger. While technically more of a separate app than a feature, Messenger itself is an excellent platform to shape your customer service. You can use chatbots and scheduled replies to keep in touch with your customers. And while this may not seem like an obvious brand awareness tactic at first, later on, you’ll be able to see how good customer service can quickly spread like wildfire.

Conclusion

Facebook is one of the most popular platforms for a reason. People can manage different aspects of their lives with this social network. From connecting with friends and family to following brands and advocacies that they’re interested in, there’s currently no end in sight for the relevance of this social media superpower. This is more reason for brands to learn how to use it to their advantage. If you use Facebook correctly, there's no way you cannot create a strong brand presence online.

If you’re looking to grow your business with the help of social media, now is the time to learn. There is no end to the benefits of entrusting your growth to digital marketing, so don’t miss the chance!

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