How To Create A Strong Presence On Your Business Facebook

Facebook is considered by many to be the most iconic social media platform — it certainly is one of the most popular and powerful, boasting nearly 3 billion active users around the world. Now branded as Meta, the company that owns Facebook also owns social media super platforms Whatsapp and Instagram.

With the amount of active users on the platform, Facebook holds considerable potential for reaching the people that you want to connect with if you’re a startup entrepreneur — with three million businesses around the world advertising on it on a regular basis. This might lead many entrepreneurs to think about how they can maximize the platform and connect with their target audience in the hopes of building stronger brand awareness.

Here are some of the ways that your business can have a stronger presence on this social media superpower:

Goal-setting and planning

red and yellow hand tool

For your business to be able to make the most of Facebook, you have to know exactly what you want first. What’s your main priority? Are you trying to generate more leads? Do you just want to build a solid brand profile online? Or perhaps you’re looking to improve the way that you communicate with your customers? You can only successfully make use of Facebook if you’re able to know what you want and plan out the steps accordingly.

If you’re looking to create a stronger awareness of your brand on Facebook, the first thing that you should do is evaluate what your online presence currently is. How many followers or likes does your page have? Are people engaging with the content that you put out? Are you sharing any original content at all? Knowing these things can help you figure out how to move forward. It can tell you what kinds of posts do well, when you should be posting, and how to better interact with the people that you want to reach.

Getting to know your target market also helps you gain a better understanding of what appeals to them and how you can gain their attention and trust. Certain age groups are more receptive to certain types of content: for example, Gen Z young adults are more partial to short-form video content, while older millennials are fond of nostalgic marketing. When you know what you’ve got and what you need to do, putting your social media plans into action should be much easier.

Create relatable content

smiling man while holding smartphone

The first step in creating good quality content, no matter the audience, should be creating a content calendar. Content can grow more diverse as time goes on, but it’s important to be consistent when posting — it doesn’t create a good impression on your audience if you post just every now and then or just post random content. It’s simple to look at your engagements and see what time your audience is usually online and what posts they typically like, so it’s easier for you to act accordingly and post content that they’ll like and at times that they’ll more more likely to see it. Scheduling and curating your posts can help you to be more organized and the effort you’re putting in will certainly reflect at a glance of your page.

Staying in the loop is also another way to create content that is relevant and relatable to your followers. Social media, after all, is never just a one-way communication channel: your audience can convey their interest by clicking like, share, and follow. If you pay attention to pop culture and social media trends, you’re given the chance to present yourself as a brand that’s up to date and actually cares about what matters to your customers.

Of course, creating relatable content isn’t limited to simply being funny or trendy — it’s also about marketing your product in a way that it will be well received by your followers. They’re following your page not just because of the content that you post, but also because of what you have to offer. Being able to integrate advertising into your content calendar can help you promote your products or services with ease (and without being too in your customers’ faces).

Engagement matters

The witty content that you post, of course, would not be successful if not for the response of your target audience. Encouraging your audience to interact with you can actually help give you  traction online. If you’re trying to build your brand, you have to talk to people who are interested in what you have to offer.

When engaging with other people’s content, all you have to do is like and comment on their posts, follow their accounts, and tag them in posts or stories. They may reshare these posts, directing more traffic to them. Some social sites, like Facebook and Instagram, can suggest your posts to people who are interested in similar content to yours. Basically, putting yourself out there can help boost your visibility to people who are likely to respond to your posts.

If you want to be a little more low key about the way that you promote your business, you can also sneak in engagement posts into your content calendar: you can ask your audience a question and get them to react to the post or comment on it to share their answer. You can also do in-store promos, getting people to tag their location, post a picture, or share your page or post for a discount or freebie. Small engagements can lead to bigger reach!

Learn how to use marketing tools

Your Facebook page will not remain static: over time, it will gain followers, likes, shares, and reactions. To get a handle on how you’re building an audience and what content they respond to, you should be able to use marketing tools to develop a deeper understanding of the numbers that you’re gaining (or losing)! One of the most important tools to learn how to use is Facebook Analytics — the numbers will show you the measurements of your account and if they’re good or bad.

Another useful tool that marketers can use to build a stronger presence is Facebook Ads. This feature can help you curate ads and measure how people respond to them: who’s clicking on them, how many people have seen them, and if you’ve made any sales through them. Another tool that you might be interested in is Facebook Creator Studio, which can help you schedule posts, edit photos and videos, and even create profile photo frames and other interactive content.

One of the most important features for businesses to utilize on Facebook is Messenger: while technically more of a separate app than a feature, Messenger itself is an excellent platform to shape up your customer service. You can use chatbots and scheduled replies to keep in touch with your customers. And while this may not seem like an obvious brand awareness tactic at first, later on you’ll be able to see how good customer service can quickly spread like wildfire.

Facebook is one of the most popular platforms for a reason — people are able to manage different aspects of their life with the aid of this social network. From connecting with friends and family to following brands and advocacies that they’re interested in, there’s currently no end in sight for the relevance of this social media superpower. This is all the more reason for brands to learn how to use it to their advantage.

If you’re looking to grow your business with the help of social media, now is the time to learn. There is no end to the benefits of entrusting your growth to digital marketing, so don’t miss the chance!

Author:

@Hazel Gil

Date:

11-03-2021

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