How To Find The Best CRM For Startups

Customer Relationship Management tools are a modern convenience for early stage companies, startups, small businesses and corporations of all sizes. CRM tools help businesses manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. As you can imagine the amount of CRM tools that a business might benefit from can be daunting. Here is a comprehensive list so you can easily find the best CRM tools for your startup. 

#20 Goldmine

GoldMine is a leading provider of mobile relationship management solutions for small businesses worldwide. Over 1 million users have selected GoldMine to help them manage over 1 billion relationships. GoldMine has been selected by businesses in more than 80 verticals and 45 countries to grow their businesses and build enduring relationships.

#19 Aurea

Nothing is more important than keeping customers happy.  To close more deals, more effectively, you need a CRM system that doesn’t just track leads—it understands your industry, and can make sure your customers are satisfied at every step of the way. 

Aurea CRM comes pre-loaded with processes for your specific industry. From day one, you get a solution that works with your users, not against them, unlike generic, one-size-fits-all solutions.

#18 Oracle

two people talking in front of the computer about Oracle CRM

Oracle's Complete CRM solutions offer the broadest and deepest capabilities that help organizations drive sales, marketing, loyalty, and service effectiveness. In combination with Oracle's Commerce solutions, they deliver a unified cross-channel experience for consumers. Oracle CRM On Demand enables organizations of all types and sizes.

#17 Nimble

Nimble is the simply insightful relationship manager created to help professionals build better relationships in a noisy, multi-channel world. Nimble provides a smart and easy way to track, engage and nurture contacts—providing context to conversations. 

Nimble brings together contacts, calendar, communications and collaborations in one simple platform -- pulling in the most popular social channels (LinkedIn, Facebook, and Twitter) and automatically linking this functionality to business contacts.

Instead of jumping from application to application, small businesses now have one solution that can help them find individuals relevant to their business – no matter where they are on the Web -- listen and engage with those individuals in any number of ways, and build relationships that can lead to opportunities

#16 bpm'online

bpm’online is a premium vendor of process-driven software for marketing, sales, and service. Today, more than 6000 organizations in 35 countries manage their customer-facing processes and deliver an amazing customer experience with their CRM solutions.

bpm’online’s process-driven CRM enables companies to change processes in the CRM faster than ever and align marketing, sales, and service on a single CRM platform. The beauty and core value of bpm’online products are the out-of-the-box processes that guide users through the most effective actions to accelerate results.

Users love bpm'online's engaging interface with its social look and feel, free from redundant information that keeps them focused on what's relevant.

#15 Base

Base is the industry’s first Intelligent Sales Productivity Platform. Unlike legacy cloud CRM and automation systems like Salesforce, Base leverages data, mobility, and advanced design to help sales teams close more deals faster while providing sales leaders with unprecedented visibility into the sales pipeline and forecast.

With remarkably easy to use yet powerful web and mobile apps, Base is designed for the way people work in today’s organizations, allowing users to tap valuable sales and customer data anytime, from any device.

#14 Really Simple Systems

using really simple systems cloud crm on mobile phones

Really Simple Systems Cloud CRM is aimed at small and medium-sized organizations or departments of larger organizations who want a simple, easy to use online CRM sales, support, and marketing system. The hosted CRM model is particularly suitable for companies with multiple locations and people who work remotely or at home. Really Simple Systems is one of the world's largest providers of Cloud CRM systems and has offices in the UK and Australia. Customers range from single-user to 600 user systems and include the Red Cross, the Royal Academy of Arts, government agencies and IBM as well as hundreds of small and medium-sized companies.

#13 Commence

Commence is a leading provider of Customer Relationship Management Software serving small to mid-size enterprises. Commence is a comprehensive CRM offering that automates the front office business processes that directly impact sales execution and customer service.

Applications are available for account and contact management, activity management, lead and sales opportunity management, customer service and project management.

Commence may be deployed online via a cloud computing environment or on-premise as a desktop solution. Mobile connectivity and integration with social media are also components of this top-rated CRM solution.

Commence products are sold and distributed in 22 countries around the world servicing more than 30 unique industries. Commence features ease of use, rapid deployment, and the ability to customize the solution without programmer intervention.

#12 SAP

SAP Hybris customer engagement solutions go beyond traditional CRM. They combine core CRM functionality with modern must-haves such as in-memory analytics and tools for personalization, social collaboration, and digital commerce. Get the deep customer and social insights you need to make an impact in every deal – anytime, anywhere – with their advanced sales CRM software. Engage customers, improve sales performance, streamline the order-to-cash process, and more.

#11 SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management solution on the market.

By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, more than 1.4M individuals in 120 countries rely on SugarCRM.


lady working on her tablet

#10 Sage

Sage believes that every company can achieve their business ambitions by leveraging an easy to use, cost-effective CRM solution to acquire, retain and satisfy their customers.

Their award-winning CRM solution has been designed with the needs of small and medium-sized companies at its core, ensuring it remains affordable, adaptable, and easy to use, and can grow as your business grows.

#9 Salesboom 

Salesboom is a global leader in on-demand CRM and the largest privately-held SaaS CRM vendor. Salesboom helps customers manage and share business information over the internet and is trusted by over 4,000 organizations in over 159 countries including Honeywell, PointRoll, Citigroup and RE/MAX.

They specialize in providing on-demand Customer Relationship Management Software-as-a-Service and Enterprise Resource Planning (ERP) Solutions to approximately 30,000 subscribers.

#8 Infusionsoft

Infusionsoft is dedicated to a single purpose: helping small businesses succeed. They believe in the passion and dreams of entrepreneurs. They believe that job creators, problem solvers, and innovators are the backbone of the economy. Small businesses are what make communities special and unique.

They help entrepreneurs rethink how to get organized, grow sales and save time. Their extensive ecosystem of products, services, and local partners are focused on simplifying sales and marketing so that entrepreneurs can spend more time doing what they love.

Infusionsoft understands the joys and pains of entrepreneurship. Over half of their employees have owned and operated a small business at some point in their lives. Being a part of the Infusionsoft ecosystem means championing entrepreneurs and fighting for small business success.

#7 Maximizer

Maximizer doesn't just build CRM systems – they provide companies with a competitive advantage. With over 1.6 million licenses shipped to more than 120,000 businesses across all industries, Maximizer is helping companies just like yours grow profitably. They make it easy to maximize lead generation and manage pipelines to shorten sales cycles, close more deals and increase revenue, all while delivering exceptional customer service.

#6 Apptivo

Apptivo believes that every business - whether a small business, a freelancer or an online retailer - should have affordable access to business Apps to make their business run smoothly and easily. 

They have over 40 Apps to help small businesses manage their projects, automate time tracking & invoicing, increase customer engagement using CRM, enhance their web presence and do much more. 

Their Apps are integrated, allowing them to communicate with each other. You can, for example, easily transfer the hours saved in your projects to an invoice saving you time and eliminating duplicated data entry.

#5 Microsoft Dynamics

two people talking about microsoft dynamics

Positive customer experience is an increasingly important ingredient for companies to win and retain customers. Customer engagement from Microsoft Dynamics CRM helps companies deliver exceptional customer experiences, creating long-term relationships based on knowledge and trust.

Microsoft Dynamics business solutions energize and empower customer engagement with real-time information and collaboration. Start with the best productivity products and add a healthy dose of collaboration. Connect instantly with your teams from everywhere.

#4 Hubspot

HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, 60,000+ customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers.

HubSpot is headquartered in Cambridge, MA and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. HubSpot's CRM has helped companies worldwide change how they market and sell.

#3 Act!

Affordable and easy to use, Act! is the trusted solution to help individuals, small businesses, and sales teams organize prospect and customer details in one place. Send emails, market products, and services more effectively, and drive sales results – in the office and on the road.

Trusted by individuals, small businesses, and sales teams for over 25 years, because it’s purpose-built to meet your unique, evolving needs.

#2 Zoho

Zoho offers beautifully smart software to help you grow your business. With over 15 million users worldwide, Zoho's 33+ products aid your sales and marketing, support and collaboration, finance and recruitment needs - letting you focus only on your business.

Zoho CRM is their flagship service. Zoho CRM makes smart software for growing businesses, helping you attract, retain, and delight customers and grow your company into a customer-focused organization.

#1 Salesforce

Salesforce is a customer success platform. Their social and mobile cloud technologies help companies connect with customers, partners, and employees in entirely new ways. Managing contacts is just the beginning.

With the world’s #1 CRM, you can track all sales activity, every lead, opportunity, and customer — and take action from wherever you are. So you spend more time selling to the right people, armed with their personal marketing data and social insights.

the happy team at salesforce crm

Salesforce is fully mobile and covers every customer touch point and every stage of the customer lifecycle, so you can close deals, log calls, and do it all, wherever you are. Sales activity tracking ensures instantaneous customer updates so there are no surprises when you’re on the road. Salesforce makes it easy for you because everything is connected.

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