How To Get Your Website On Page 1 Of Google

Do you remember how many Google searches you’ve made in the past week? Or how about in the past day alone? If you’ve got a few or don’t even remember enough to count, then that’s perfectly normal — there are about 63,000 Google searches made every second, which racks up to about 5.6 billion per day, or 2 trillion in a single year! Google has become a part of everyday life for many people.

If you have a business or website, or are just generally curious, you’ve probably wondered what it takes for websites to show up on the first page of search results. Take a minute to think about it: how far do you go when looking for answers on search engines? 25% of people click on the first result on a page, while second pages and beyond get considerably less traffic as compared to the first few results that are listed. It HAS to be great to rank so high on searches!

Wondering what it might take to get on the first page of the world’s most popular search engine? Luckily, it doesn’t necessarily have to come at a high price — clear understanding and a bit of practice might take you just where you want to be. If you’re aiming for that coveted spot on the first page, here’s where you can begin:

Understand Google’s criteria

Google logo neon light signage

Before you play the game, you have to know the rules: getting onto Google’s radar isn’t something that just simply happens! Ranking on search engine pages begins with a process called search engine optimization (more commonly referred to as SEO), which helps you craft your content and pages in such a way that they are both more relevant and more appealing to consumers. The better your website is built, the higher the chance that it will get ranked on the first page.

There are certain criteria that you’ll need to keep in mind when building your website and creating the content that goes on it:

  • Is your website accessible by crawlers? Crawl accessibility is one of the foundational factors of whether or not your website can be assessed by Google in the first place. Certain scripts in your website construction will determine if search engines are allowed to access your page, collect its information, and index it in search results. If crawlers can’t access your site, it can’t be ranked!
  • Is your content relevant and compelling? There are billions of people on the internet, and more content on the web than could be read by any single person over multiple lifetimes. Yet for every niche, things can understandably get repetitive and boring — you must ensure that your content is relevant to the search queries that users are making, as well as unique in a sense that it’s able to answer questions, but can be set apart from other similar posts. It also must be share-worthy or worth people’s time reading and clicking through.
  • Are your keywords optimized? Whether on your website or in your content, it’s important to have clear, concise language that attracts people to your site. Overloading words into your site pages isn’t the answer, as these tactics can sometimes even be viewed as spammy. Use relevant vocabulary and keep things at an appropriate length.
  • Is your website user-friendly? If your website is informative but badly designed, it may very well not be a website at all. What’s going to happen to all that information if people are unable to access it? You must ensure that your website has good content and is well-designed to provide the best possible user experience.

There are a few other details to achieve the best results, but for beginners these are some of the most important things to get right before Google will even consider ranking your website well on their results pages.

Evaluate your page (and your competitors’)

person using macbook pro on white table

Before moving forward and launching headlong into these quality checks, one of the first things you’re going to want to do is check out how your competitors’ websites are faring in terms of SEO. In this case, your SEO competitors would be websites not only in the same industry or niche in your area, but websites around the world that cover the same topics and services as you do. This makes it all the more challenging for businesses to get their pages to rank higher.

Luckily, it’s not that difficult to find them: just do a simple search as you would when looking for your business, then determine who those sites are, and proceed to checking how their SEO is faring. Are their sites well built? Are they publishing relevant, share-worthy content? What are their points of improvement? When you start seeing their strengths and weaknesses, it becomes easier to benchmark and figure out for yourself which of these are things you’d want to implement, improve upon, or shy away from completely.

Work on your points of improvement

person using macbook pro on black table

With the perspective you’ve been given after evaluating your competitors, you’ll be in a better position to dive deeper into what you feel like you should and shouldn’t be doing. Do you need to restructure your website? Do you need to create more compelling content? Perhaps you feel like you might need to learn more about SEO in general? Fret not — checking out what’s going on helps you get moving in the right direction.

Once you’ve implemented the first of the practices that you’ve rated as essential, you can begin to check periodically if your SEO is working. Results almost never show up instantaneously, so patience is key. Eventually, as you continue to refine your practices, the likelihood of your website ranking higher increases as well.

Ways to get your site to rank higher

smartphone showing Google site

Perfecting your website and optimizing your content isn’t the only way to improve your SEO. There are multiple ways to increase your relevance that go beyond your own website. Here are some of the other methods you can consider for bumping up your site across search engines:

  • Create business listings. Use websites like Yelp and Google’s own functions like Google My Business in order to have Google index more of your content into pages of their search results. Managing your business through these platforms can help customers have their queries answered, give them a platform to provide unmoderated feedback, and share their experience with other users who might be considering you as an option for whatever they might be looking for. The more responses, photos, ratings, and information, the more relevant your business becomes.
  • Create social media content. Social media websites are also some of the most popularly indexed websites on Google. If you actively post content and engage with your audience, it’s easier for Google to find material to keep and determine whether or not you’re relevant. There’s also a way to improve the SEO of your social media, if you’re that determined to help it rank higher!
  • Use Google Ads. Google has also developed Google Ads in order to help marketers develop more relevant marketing campaigns, as well as track the performance of their existing ones. Using it can help Google see that you’re serious about reaching your audience.

As you improve your practices, you’re more likely to rank higher. Another top tip is to create a good landing page. Think of it as a welcome mat or a foyer - making your guests feel at home and in a safe space where their immediate problems will be solved by people who care.  

SEO can feel tricky, or even overwhelming, at first — however, through motivating yourself to grasp the basics, the pieces of the puzzle will soon begin to fall into place. Optimizing your website for search engines is a continuous process and not just a one time job. So as long as you’re managing your site, you’ll almost always be learning something new on your quest to get it to rank higher.

Author:

@Hazel Gil

Date:

11-24-2021

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