Why Brands Are Using An Instagram Widget

an Instagram page shown on a mobile device

As we all know, Instagram is one of the top social media platforms along with YouTube. Instagram is an automatic go-to solution among brands and marketers on a global level. This article will explain how an Instagram widget can boost the power of this social media giant to an even greater extent.

Brands require a platform that can facilitate the perfect content and most exposure while maintaining user engagement. Instagram helps brands do all of this and more. This platform is a hub for growth opportunities and drives success. Instagram itself exerts a lot of effort on developing better features to become more engaging and purposeful for brands. 

Social media aggregator platforms like Taggbox have introduced tools such as Instagram widgets and digital solutions for incorporating Instagram into websites for better results in marketing efforts. These platforms aggregate Instagram feeds into a unified platform and display them on the website. 

The many uses of an Instagram widget

You get to customize the Instagram widget by changing the background color, font size, font style, and card style. You can also add a banner, CTA button, on-site UGC uploads feature, and much more. With the custom CSS feature, you can design beyond the in-built settings by adding additional CSS. 

With the moderation panel, you can display only relevant content, highlight the best content on top by pinning them, and eliminate any irrelevant, unwanted, inappropriate, or sensitive content from the Instagram widget. You can send bulk requests for UGC rights to original content creators using this feature. 

The analytics features help you get detailed insights about how the user is behaving with the Instagram widget on the website. You can measure and analyze the number of visits, number of clicks, click-through rates, number of impressions, and much more. 

Other highlights include:

  • Aggregating and curating content using the profile, handle, mention, hashtag, reel, video, personal account, and so on; 
  • Customizing and branding your entire feed;
  • Helps in getting UGC rights;
  • And embedding instagram feeds on the website using the widget. 

The Instagram widget helps in maximizing the website’s performance and drives results through robust and powerful content curated from Instagram. 

What are the benefits of an Instagram widget on your website?

Let’s look at a few benefits of adding the Instagram feed to your website. 

Enhance user engagement with your site 

The Instagram widget helps in improving the website’s overall performance. By providing visitors with social media evidence, you build trust. And as people are familiar with Instagram's interface, they automatically like what they see and are more likely to engage with it. 

They take their time to see what’s next, increasing the dwell time. With increased dwell time, bounce rates are reduced. The reason is visually appealing content that develops curiosity and keeps users hooked to the site. 

Run marketing campaigns using an Instagram widget

An Instagram widget is a great way to run marketing campaigns. You can promote a product, launch a product, run hashtag campaigns, lead generation campaigns, UGC campaigns, develop product galleries, and much more. You can also embed your Instagram feed in your email campaigns. Apart from this, you can further extend your Instagram campaign to other social media platforms. 

Using the Instagram widget, you create content that is relevant and valuable to your audience. They relate to the content and engage more. It also helps you reach out to a massive audience. 

Display User-generated Content (UGC) 

UGC is the most authentic and reliable form of content marketing. People believe UGC more than any promotional content on the website. You can fetch UGC from Instagram and leverage it on various pages of your website to attract prospects. You display relatable and genuine content on your website and boost your chances of getting a higher SEO ranking as well. 

You can display customer experiences, reviews, recommendations, and much more. Customers appreciate transparency and tend to trust the brand more quickly. UGC also influences potential clients to make favorable purchase decisions, ultimately fostering better conversion rates. 

Augment conversions 

We all know every aspect of marketing leads to one highly-desired destination - conversions. In the end, every brand wants to improve sales and revenue generation. This happens when people make favorable purchase decisions, and motivates brands to invest time and resources in marketing. 

An Instagram widget can help to achieve better conversions by keeping users engaged, curious, and trusting. UGC galleries show how authentic, and credible the brand is. With increased awareness, your Instagram widget will nurture better purchase decisions that lead to enhanced conversion rates. 

Final thoughts on using an Instagram widget

You can develop campaigns for best use of hashtags if you don’t have enough UGC yet. You can run contests and giveaways to encourage more UGC in the form of videos, photos, reels, etc. With shoppable galleries, you can monetize users’ inspiration and shorten their purchase journey.
Instagram marketing helps in providing a seamless website experience while enhancing your site’s overall look and feel. You get maximum benefit with minimum investment and can develop perfect customer-centric widgets.

Featured Image: Photo by Souvik Banerjee on Unsplash

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