Adrian's background is in accounting and management consulting with over nine years of experience advising a multitude of listed and multinational corporations, governments, regulators, and high profile distressed corporations in the Asia Pacific region.
theDesk is an 8,000 square feet coworking hub in Sai Ying Pun, Hong Kong. They have three floors of hot desks, lounge areas, an outdoor backyard, meeting rooms, and private offices with balconies.
What are the best things about coworking compared to a traditional office space?: We sell flexibility, productivity, and community.
Flexibility - We have different types of memberships. Hourly, daily and monthly memberships that can cater to different people's needs. Compared to a traditional office lease, theDesk basically sets no boundaries for businesses to grow their teams and confine their time of usage. A totally pay as you go concept.
Productivity - We have 3 different levels, allowing users to mingle, collaborate and share ideas. On the ground floor, you can concentrate and focus on your work on the mezzanine. On the top floor, you can team-build and execute your great business ideas. With a well designed special arrangement and concept zoning, startups can groom their business and enhance productivity at theDesk.
Community - theDesk is a crea-tech hub. We have a wide community range from freelancers, individuals to SMEs, startups and local branches of global multi-billion dollar corporations. When people mingle and talk to each other, we give birth to new ideas.
Do you host events for your community?: Yes, we host various types of events, including workshops, seminars, networking cocktails and leisure events like BBQ's from time to time.
What were the earliest indications that this business could be successful?: The good mixture of people and teamwork.
What is your favorite coworking space you have been to in a different city? : The Working Capital in Singapore
What is working best for your marketing right now?: Digital marketing.
What is your biggest differentiator compared to other coworking spaces?: Flexibility, productivity, and community.
What is the toughest decision you've had to make in the last few months?: Selecting the right people to work with us and build the community together.
Favorite place to travel to?: Niseko, Japan.
What are some of the best things about your coworking community?: We have a free flowing selection of beers every day.
What book are you most likely to give as a gift?: How to win friends and influence people.
What is your favorite small business in your neighborhood? : Yung Kee Noodles Shop.
What is your favorite app or online tool?: Facebook
What was the best event that you recently attended?: Startup Showcase at theDesk.
What business would you love for someone else to start?: A platform for cereal lovers.
What advice do you have for new business owners?: Think twice!
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