Interview With Keeth Smart, Cofounder & COO at PHYSICLO
Keeth is a 3x Olympian and won a Silver Medal at the 2008 Olympics in fencing and received an MBA from Columbia Business School. He previously worked at Bank of America, Merrill Lynch, Verizon and Google in a variety of finance, strategy and business development roles. Physiclo is a fitness technology startup that integrates resistance bands and panels into active wear garments. Physiclo's patented technology activates the leg muscles by 23% and burns up to 40% more calories with each use. Physiclo has been used by thousands of athletes around the world to help them get stronger and faster in a shorter amount of time. Who are your ideal clients?: Physiclo's ideal clients are fitness enthusiasts, athletic directors, strength coaches and gym owners who understand the benefit of how resistance technology boosts their person's performance. What is the biggest reason for your success so far?: The biggest reason for our success has been building a strong team that fills in various holes in our skill sets. What is working best for your marketing right now?: Our best marketing channels have been articles on Physiclo, Facebook ads and attending industry trade shows for strength and conditioning coaches. What is your biggest differentiator?: Physiclo's patented technology allows it to be the first and only apparel company that integrates resistance bands and panels into apparel. What is the toughest decision you've had to make in the last few months?: Making a tough hiring decision who might have been a good fit and helped immediately. But, was not a perfect solution. If it was possible, what advice would you give yourself 10 years ago?: Either work for an early stage startup or launch a business as soon as possible. There is no substitute for getting that early stage success. Favorite place to travel to?: Italy. I love the culture, history, and weather. What book are you most likely to give as a gift?: Hamilton by Ron Chernow. It is a great and inspiring book about how anyone with share grit, hard work, and intelligence can achieve. What is your favorite app or online tool? : My favorite app is Kindle. I am constantly reading e-books, trying to learn more. What was the best event that you recently attended?: I went to a tech happy hour hosted by First Growth VC two weeks ago. The founder of First Growth VC, is my b-school professor, Ed Zimmermann, and he does an amazing job of bringing to together an amazing group of speakers, founders, investors, and mentors. I always learn a ton when I go to an event hosted by Ed Zimmermann. What is your favorite hobby?: Spending time with my family outdoors typically at a park, beach or zoo. What business would you love for someone else to start?: I think a business focused on eliminating the education gap is valuable and if done successful, can be very scalable. What advice do you have for new founders? : Seek out mentors that have been down this journey before. It is a long winding road and being able to get feedback from someone that has already been through it, is invaluable. Twitter:@keethsmart
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