Make the Right Moves for Your Business Post Pandemic

Nobody expected the Covid-19 pandemic to impact the world on a global scale - travel restrictions, decline in customer demand, and economic downturn are just some of the challenges businesses have struggled to overcome. 

Right now, every business is faced with the uncertainty of trying to answer the following questions

“What business plan will work best for your business once the pandemic is over?”

“Will your business thrive once the pandemic is over?” 

“Will the culture and identity of your business change?”

“What new products and projects will you need to promote moving forward?”

“How prepared are you to execute your plans and projects?” 

As much as we’d like to say that there’s a proven model for a specific niche, the truth is, every business faces different roadblocks on the road to success; making it harder to find the formula to successfully grow a business.

For you to make the right moves for your business post-Covid pandemic, you’re going to need more than regular incentives to entice your target market if you want them to visit your store or click the checkout button. What you need to do is reinvent your business’ marketing plans to operate in this new reality. 

In this article, you’ll learn different plans of action your business should take to easily adapt in a post-Covid environment.   

Create a safe, clean environment

If your business relies on store traffic, what you, as a business owner, need to do as you re-open your doors to the public is to prioritize the safety of your workers and customers. 

We know that it can take a while for everyone to get accustomed to the ‘new normal’ way of living - making sure your business establishment has different safety measures in place can make this transition easier for everyone involved.    

For your establishment to create a safe, clean working environment, here are some safety measures your company can introduce:

  • Disinfect areas with heavy traffic multiple times a day (main entrance, restroom, stairs, elevators, etc).
  • Add sanitation stations
  • Initiate deep cleaning
  • Hang posters promoting the importance of wearing masks, social distancing, and washing hands.
  • Have flexible work schedules and policies

* The safety measures above will be rendered pointless if your workers don’t do their part. Educate your employees on the different safety practices by arranging seminars and providing them with a cleaning checklist they can use even when they’re not in the office.  

Experiment with a work-from-home or hybrid setup

Business owners have gone back and forth on trying to decide whether to continue a work-from-home setup or to go back to a traditional office setup. 

If there is anything the Covid pandemic has taught us, it’s that working from home can be very beneficial for both your employees and your business. Studies have shown that working from home will improve productivity and work-life balance as they no longer need to worry about the stress of daily commute, work bias, and relocation. 

It also goes without saying that not everyone will benefit from a work-from-home setup. It can be difficult to stay productive and motivated with the distractions of TV, chores, and having the freedom of working on a flexible schedule.

To bridge this gap for your business moving forward, be sure to communicate with your employees. 

What you can do is to group them in teams where some work from home to begin the week, and then have them work on-site to end the week and vice-versa. 

When it comes to the welfare of your employees, you don’t need to make all the decisions - listen to what your employees are more comfortable with. After all, each one of them plays an integral role in the overall success of your business.

Go digital

If your business isn’t on any social media platform, you’re missing out on a wide market that may be looking for precisely what you have to offer. It’s time to move on from old-school forms of advertising - anywhere you go, you’ll always find people scrolling through their mobile devices.  

Why do we say so? 

Of the 4.48 billion people having at least one social media account, each user will spend an average of 144 minutes a day scrolling through their feed. 

Now that you’re convinced of the potential of social media, you might start to ask yourself, with so many social media platforms to choose from, which platforms will actually work for my business?

If you don’t want to go through all the testing and in-depth research, your safest bet would be to market on Facebook. 

Why? Aside from being the social media platform with the most monthly users, Facebook has a wide range of free tools you can use to easily learn about Facebook marketing, schedule your social media posts, run marketing campaigns, analyze data, and monitor your competitors

So, you’ve chosen your social media platform, what next? Do you aggressively promote your next offering to a random cold audience? As tempting as that may seem, that won’t lead to a boost in sales. It takes time to build a reputation with an audience that’s never heard of you before. As marketing consultant and author Chris Brogan said: “Marketers need to build digital relationships and reputation before closing a sale.”

Think long-term success

Let’s be honest (and optimistic!). This pandemic won’t last forever. One mistake businesses commonly make during this time is to pivot in making products that are ‘trending’. Although this can work to make up for your business’ recent losses, this can only translate to sustainable growth and success for your brand long-term if: 

  • There’s a lack of alternatives for this product or service
  • Political leaders and authorities haven’t made any significant rule changes post-pandemic 

What you can do is to create ‘pandemic proof offers’ that will provide value for your customers beyond their current situation, and to create flexible business plans.    

Final thoughts

It will take time for your business to recover from the effects of the Covid-19 pandemic. If your business had success in the past, doing the same marketing campaigns won’t guarantee the same results. Ultimately, with what we know now, predicting the behavior of consumers post-pandemic is still too difficult to forecast. 

As a business owner, having an open mind will be the most important factor for your business to succeed. Consider the opinions and ideas of others, be prepared to meet new customer demand, and have alternative plans ready in your back pocket. 

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” - Ian Schafer

Author:

@Derick Quinanola

Date:

11-24-2021

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