Marketing With Guest Blogs: 7 Tricks To Get It Right

Marketing With Guest Blogs

Guest posting can be a very effective way to build your backlinks and expand your network. Marketing with guest blogs can truly do wonders for your SEO and your brand. It can help boost your reputation among potential customers. Plus it can really enhance your website’s ranking and performance overall.  

According to Forbes:

“Guest posts are an excellent way to gain publicity for your business. Through this form of content marketing, you'll establish yourself as a credible expert in your industry and gain valuable brand exposure to the publication's audience.”

Some advantages of marketing with guest blogs

Of course, business blogging on appropriate guest post hosting sites can yield lots of benefits for you and your startup business. For starters, you get to:

  • Establish a reputation as an industry expert
  • Boost your brand presence
  • Reach a wider audience
  • Increase your leads
  • Gain quality backlinks
  • Boost your SEO (search engine optimization) ranking

Sounds awesome, you say?

Well, you really need to take the right steps if you want to make the most of your guest blogging campaign. Here are some proven tips to keep in mind:

7 tricks for effective marketing with guest blogs

1. Look for relevant websites

A successful guest posting campaign begins with finding the best blogs to submit your content to. Of course, you want to search for ones appropriate to your niche. It’s also important that you write for sites that have a good domain rating. Of course, the higher the DR, the better.

Remember that your business can only benefit if you submit content to reputable blogs. Otherwise, it can actually do more harm than good to your standing with search engines.

Meanwhile, you can check out Google to search for credible sites that welcome guest blog submissions. Type in your keyword or phrase along with “write for us” or “guest article” on the search engine and you’ll identify possible outlets right away.

Another trick to try is to analyze where your competitors’ backlinks are coming from. This will allow you to pinpoint guest blogging opportunities that specifically cater to your industry.  

To check domain ranking and competitor backlinks of certain sites, you can use tools such as Ahrefs, Moz, and SEMrush.

Prioritize finding good sites first before starting to write your guest post to get better results from your efforts. 

2. Read (and comply with) the submission guidelines

Once you’ve identified potential publishers, take time to review their submission guidelines before getting in touch. This is crucial since different sites usually have different guidelines in terms of word count, format, tone, and number of allowed links.

For example, some sites only require 500 words for guest posts, although most prefer 800 to 1,200 words. Also, some may ask you to send photos to use within the body while others will do that themselves as they upload your content. For certain sites, you may likewise have to pitch a few titles for approval before starting your article.  

The bottom line here, of course, is to take note of the guidelines so you can get things right the first time.  

3. Introduce yourself as an expert in your niche

guy using laptop while writing marketing with guest blogs
Image source: cottonbro (Pexels)

Blog owners are attracted to guest bloggers who are knowledgeable in their field of industry. So during your outreach, make sure to tell them who you are and give them a clear idea of what you do.

If you’ve been an entrepreneur for years, share your experiences and achievements. While you don’t have to list each and every accomplishment, give them enough information to grab their attention. In your message, you can even link to your writing portfolio if you have one.

The main goal here, of course, is to assure the editor that your guest post contribution will add value to their website.

4. Write for their readers

Aside from going through their submission guidelines, you may also want to read several posts already published on their site.

Take note of the format and tone of existing articles so you know the style to use as you compose yours. Writing a business blog is not the same as, say, an entertainment news piece or an academic paper. You want to strike the right tone and style that matches what the site offers.  

Also, try to visualize who their target audiences are. Write as if you’re directly speaking to them. This will make it easier for you to connect with their readers.   

5. Focus on writing quality content – not on advertising your brand

Here’s the thing about marketing with guest blogs: you wouldn’t want to sound like you’re just blatantly advertising your business.

Readers can see right through your content if you’re merely marketing for a startup. The better move is to focus on coming up with high quality content that really helps people out. Guide readers on how to solve specific problems and they’ll pay more attention to what you have to say.

6. Create a kickass author’s bio

Having an author’s bio at the end of your post is most ideal. It gives you identity and adds credibility to your content. So never consider this part as an afterthought. As with the pitching stage, include a brief summary of your skills and experiences.

Compose your bio carefully and you’ll increase the chances of people clicking your profile and link to check out your other articles.

Ensure that your profile photo is professional-looking and a decent resolution: 720 x 720 pixels is recommended, with a minimum resolution of 250 x 250 pixels; file size maximum: 5 MB and formats either JPG or PNG.

7. Track submissions and share published posts with your audience

As you start submitting to various websites, having an organized system that allows you to track your work is a must.

You can, for example, use a simple Google spreadsheet where you can list the following:

  • Links of websites allowing guest posts
  • Their respective domain rankings
  • Editorial contact details
  • Blog category
  • Your article titles
  • Anchor text
  • Landing page
  • Submission status
  • … and more!

Once you see your posts published on their site, always send a thank you note. You can then start sharing the content in your social media channels and among your newsletter subscribers.

Final thoughts on marketing with guest blogs

One final reminder on this topic: keep pushing.

Marketing with guest blogs is definitely not for the faint of heart. You will encounter numerous rejections as not every site you contact will be willing to host your posts. Some of them will outright decline and many will not even bother to reply.

Be persistent in searching for guest blogging opportunities. Check out both free and paid sites because frankly, both options are worth considering. What matters is that they’re quality outlets related to your niche.

As Entrepreneur.com points out:

The more you guest post, the more you’re going to be seen as an authority figure. With enough posts and publishers under your belt, you’ll be seen as an influencer in your own right.”

*Featured Image: Werner Moser (Pixabay)

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