5 Ways to Get New Clients for Your MSP Company

MSPs, or managed service providers, offer a wide range of services to businesses. These services can include anything from computer and network security to data backup and disaster recovery. And as an MSP company, you know that finding and securing new clients is essential to your success, which has been one of the greatest challenges in SEO for MSP companies

But how do you go about doing that?

There are several different strategies you can use, depending on your business model and the type of clients you want to attract. In this article, we'll explore five different ways to get new clients for your MSP company. Read on for more information. 

Ask for referrals

One of the best ways to get new clients for your MSP company is to ask your current clients for referrals. If they're satisfied with your services, they'll be more than happy to give you a referral. And, even if they're not 100% satisfied, they may still be willing to provide you with a referral if you offer them a discount or some other incentive. 

Make it easy for your clients to give you referrals to get the most out of this strategy. Give them referral cards that they can hand out to their friends and business associates. And be sure to follow up with each referral promptly.

You can also offer a reward for referrals that result in new business. For example, you could give your clients a discount on their next bill or a free month of service.

Attend events and networking functions

Another great way to get new clients is to attend events and networking functions relevant to your business. For example, if your MSP company specializes in healthcare IT, you want to attend trade shows and conferences for the healthcare industry. 

At these events, you'll have the opportunity to meet potential clients and network with other professionals in your field. You never know who you'll meet at these events, so it's important to make a good impression. Be sure to bring plenty of business cards, and don't be afraid to hand them out liberally.

Advertise

Another way to get new clients is to advertise your business. This can be done in several ways, depending on your budget and the type of clients you're trying to attract. However, it’s important to choose the right marketing channel if you want to enjoy the pros of marketing for technology companies.

For example, if you're looking for small businesses, you could place ads in local publications or websites that cater to this market. You could also sponsor local events or charity functions. 

If you're looking for larger companies, you may want to place ads in trade publications or online directories relevant to your industry. You could also consider buying ad space on websites that get a lot of traffic from your target market. 

Use social media

Social media is another excellent way to get new clients for your MSP company. This is because it's a great way to connect with potential clients and build relationships. 

Start by creating social media accounts for your business on major platforms like Facebook, Twitter, and LinkedIn. Then, start posting relevant content that will interest your target market. For example, you could post articles about the latest trends in IT or tips for choosing the right MSP company. 

You should also make sure to interact with other users on social media. Like and comment on their posts, and join in on conversations. This will help you build relationships and get your business noticed.

Choose a niche or industry to focus on

One of the best ways to get new clients is to choose a niche or industry to focus on. This allows you to become an expert in a specific area, making it more likely that potential clients will come to you for help. 

For example, if your MSP company  specializes in healthcare IT, you'll be able to attract clients in the healthcare industry. This is because they'll know that you have the experience and expertise to meet their needs. 

To find a niche or industry to focus on, start by looking at your current client base. Then, research other industries that use similar technology. Once you've narrowed down your options, choose the one that you're most interested in and start marketing your business to that market.

Here are a few things to consider when choosing a niche:

1. Your expertise

When choosing a niche, it's essential to consider your expertise. You should only select an industry that you're familiar with and confident working in. This way, you'll be able to provide the best possible service to your clients. 

For example, if your MSP company specializes in healthcare IT, you should only focus on the healthcare industry. This is because you have the knowledge and experience to meet the needs of this market. 

2. The needs of the market

It's also important to consider the market's needs when choosing a niche. You should only select an industry that has a need for your services. Otherwise, it won't be easy to find clients. 

For example, the healthcare industry is an excellent choice for MSPs because there is a growing need for IT services. This is due to the increasing use of technology in healthcare, such as electronic health records and telemedicine. 

3. The competition

Another thing to consider when choosing a niche is the competition. You should only select an industry that you feel you can compete in. Otherwise, it will be difficult to attract clients. 

4. Your location

Your location can also play a role in choosing a niche. For example, if your MSP company is in the United States, you may want to focus on the healthcare industry. This is because it's one of the largest industries in the country. Alternatively, if your MSP company is in Europe, you may want to focus on the banking industry. This is because it's one of the largest industries in Europe. 

  • Now read: Why Customer Satisfaction Surveys Matter – And How To Do Them

Checkout Out What Else We Do!

Whether you’re looking for an NYC event venue for person or business occasions or you need a fresh perspective for your workday, a business address or virtual mail box, or if it’s time to level up your business and you’re looking to make some serious marketing moves, we have the answer for you!

Book A Tour

This location is fully booked.

Please select a different location.