Psychology Tips to Help Increase Your Social Media Followers

At first glance, it can be difficult to see the similarity between marketing and psychology: one is an inherently business-related field, while the other seems to be more scientific and medical. But peering deeper into things can lead us to the conclusion that ultimately, both fields seek to better understand people, particularly what interests them and what motivates them. Marketers can use psychology to their advantage by using scientific methods that help them develop a better understanding of what their target market wants to see and will likely respond well to.

Long before people had made the formal connection between the two fields, marketing efforts have largely relied on the research and understanding of consumers’ needs and interests. If marketers opted to promote their products without comprehensive knowledge of their audience, it could be comparable to shouting into the void — what would the use of marketing be if the audience isn’t receptive to advertising?

In today’s heavily digital world, marketers are given even more of an advantage through the quickly increasing and evolving use of technology. Social media gives entrepreneurs the chance to further connect with their customers. Likes, shares, and follows help create traction for businesses. Here are some ways that modern day marketers can use psychology:  

Appeal to emotion

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Emotions are powerful — and for marketers, they’re a potential supertool. In 2016, a study revealed that ads that elicited above average emotional responses created a 23% increase in sales. That same year, research also proved that individuals who have a positive emotional connection with a brand are more likely to trust and purchase from that brand, as well as forgive them for any mistakes they might make. Appealing to your followers’ emotions can certainly help catch their attention and sustain their loyalty.

When creating content to post on social media, sharing photos, videos, and other media that can draw out feelings can make your brand feel more authentic and relatable to your audience. A prime example is the recently popular nostalgia marketing, which aims to catch the attention of certain consumer age groups. Millennials have been found to be the most receptive to these marketing campaigns, both from big brands like Lego and Coca-Cola, to small businesses. Appealing to your followers’ inner child might just do the trick for you!

Aside from approaching your audience through sentimental value, you can definitely also take the route of appealing to their curiosity. This is a little trick that people like to call “FOMO,” or the fear of missing out: when an individual wants to bridge the gap of information that they have about your product, service, or event, they’ll want to follow you or purchase what you have to offer. If you have other emotions in mind that you want your follower base to associate with your brand or products, you can also opt to use different colors in your photos and graphics, play certain music in the background of your videos, or even tell certain stories.

Use trusted sources

three person pointing the silver laptop computer

Another way that brands can get people to trust them online is by creating factual, well-researched content. It’s practically effortless to be able to post something online these days — as a result, it can get difficult to discern which content is actually scientific, truthful, or evidence-based. This can become a BIG problem anywhere from news and current events to different products and their effectiveness. With so much information floating around, it can feel overwhelming to find a brand that isn’t trying to deceive you into trusting someone or buying something!

Set yourself apart by carefully researching any information you may want to share that requires reliable data. Using credible sources can help you up your social media game and gain the trust of your followers. You can also opt to conduct your own research in an effort to collect data that’s relevant to your product specifically. This way, when you seek to make improvements to your product or service, you’re able to make them with your customers’ specific comments in mind.

Partnering with credible authorities and content creators can also help boost your brand’s credibility. Toothpaste brands can partner with dentists, health food brands can partner with nutritionists, and other small businesses can partner with relevant professionals, or even respected institutions. 

Encourage engagement

person using Android smartphone

Having social proof of good reviews, tons of followers, and plentiful likes and shares can motivate someone to see for themselves what’s so good about your product. Customers value the opinion of others — 68% of online consumers are able to decide how they feel about a product after reading one to six reviews! Having a lot of people commenting and interacting with your content can help motivate others to trust in your brand and make a purchase.

One more way to increase your social media followers is by posting engaging stories and videos. When you actively ask for the input of your audience through polls and similar Q&A-type content, it helps them feel more connected to your brand. Rather than using social media as a one-way announcement board for what you think and what you’ll be doing, it’s also vital to capture the interest of your followers by asking them what they think and what they might want to see from you.

Some businesses opt to give promos for liking their page or sharing certain posts. For example, an ice cream store gives an extra scoop of ice cream if a customer likes their page or shares it on their wall. An auto parts service business could offer a 10% discount if a customer creates a post promoting their business. Anything along those lines or even something similar may be beneficial to you and your business. Additionally, entrepreneurs may also opt to use social media as a platform for contests, usually including likes and shares, that provide some form of incentive. This incentive could be free products one-time or for a certain amount of time or even entirely different prizes. Showing your audience that you want their attention (without being too forward about it) can help you gain followers and loyal customers.

Use the frequency illusion

person wearing hoodie walking beside portrait of two women


When you think about, talk about, or experience something and you see it again, you’re likely to become more curious about it. Sometimes, you’ll find yourself thinking: how did Google know that I was thinking about buying a new pair of tennis shoes the other day? How did my Instagram feed find out that I’ve been craving tacos? Those ads can be the push that you need to actually go out and get the product or service that you’ve been thinking about.

This advertising tactic is called the frequency illusion. When you use it on social media, you can convince your audience to give you a follow — if important personalities are able to give you a shout out or review your brand, if you use well-targeted ads, or curate well-thought out marketing campaigns, it can be easier to capture the attention of your target market and have them follow your brand on social media.

Social media is potentially one of the most powerful tools that entrepreneurs can use to grow their business. A large number of followers can help you get your message out to more people. If you want to learn more about how you can use social media to boost your business, take the first step and lead your team down the path of success.

Author:

@Hazel Gil

Date:

10-21-2021

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