8 Important Reminders For When You’re Selling Products Online

If you’re a newbie in the world of online selling and you haven’t been having a lot of luck lately, we’re here to help. Whether you’re doing this full-time or part-time, please do read on. As you can tell from the title, this article is all about the effective practices you can adopt as you start selling products online.

So here goes…  

1. Choose the right platform

It all begins with picking the platform that best matches your business. Will you mainly be selling products online through your own ecommerce website? On Amazon or Etsy, maybe? Will you also post your items on Facebook Marketplace? 

Of course, the answer heavily depends on whether you are planning to accommodate local and/or international buyers. In addition to your target market’s location, you will also need to consider their age range and which online platform (or platforms) they prefer to use when purchasing.

Doing some research can help you figure this out. For example, you might want to check out what your direct competitors are using. You may replicate what they’re doing or add your own twist. More importantly, study each platform option to see which ones have the features that match your business’ needs.    

Additionally, you could conduct an online survey among your existing and potential customers if you want to get their suggestions.

2. Proofread your product descriptions

This may seem trivial but get this: People will probably have a hard time trusting their money to you if your product descriptions are full of inaccuracies and typographical errors.

You really can’t afford to have poorly-written content if you’re trying to sell online. Go hire a writer and an editor in the event that you don’t have the time or the talent.

3. Use quality photos

In the same way, you need to have quality photos of your products on your online stores. Since customers won’t be able to touch and inspect your merchandise until after they’ve made the purchase, you want them to see your products clearly. You can use your smartphone to capture images in case you don’t own a DSLR. Otherwise, you can also tap the services of a good photographer.

4. Have a strong customer service system

Another important aspect of effective online selling is responsiveness.

Let’s face it: buyers will think twice about purchasing from your online store if you’re always slow to reply. That’s why it’s crucial that you have a solid customer support system in place.  

You may want to use a virtual chatbot so people can get instant answers for common inquiries. Other than that, you want to hire people capable of handling questions and concerns from your clients. Some startup entrepreneurs recruit remote workers from different parts of the globe to ensure that they have representatives who can deal with customers 24/7.

5. Work with a reliable courier

This one’s absolutely important. You may have the best product out there but whether you like it or not, you’ll have fewer returning buyers if you don’t have a good shipping company to back you up. In fact, some of your customers will even mention their negative experience when leaving reviews for you online. This could lead to your other prospective buyers looking elsewhere to avoid the hassle.

With that in mind, you will need to find a courier (or probably several couriers!) with a good track record. Read reviews yourself and maybe ask fellow online sellers for ideas.

Also, try to see if you can offer free or at least cheap shipping.

According to Amazon, a survey conducted in the US has shown that “free delivery is the most important factor for 83% of shoppers when ordering online” and that “more than half (54%) have abandoned online shopping baskets because of delivery costs.”

6. Offer discounts and do giveaways

People love the idea of saving money and getting something for free. When done right, the occasional promos can be an effective way to gain attention on social media. It could help you dramatically increase your number of followers, which means more people will become aware of your brand. They, in turn, can become your future customers.

Meanwhile, offering discount coupons and simple freebies with every purchase encourages people to keep coming back and buying from you again soon. It may seem like a little gesture to you but it could be meaningful for your buyers and help you stand out among your competitors.

7. Create urgency in your sales pitch

When people realize that your products are not available forever, only for a limited time or in limited quantities, it’s generally easier to persuade them to make the purchase.

A Forbes article backs this up, encouraging sellers to write something like, “Only one hundred remain in stock!” or “Sale expires in twenty-four hours!”

The news site added, “Limitations are especially effective with an e-mail campaign, where you can send prospects reminder e-mails warning of even greater scarcity: Sale ends in three hours!”

8. Invest in your website

If you’re mainly selling via your e-commerce site, you want to make sure that it is always secure. This means utilizing software that allows you to safeguard your customers’ personal and financial data. Your online payment system has to go smoothly. Similarly, you want to protect yourself from hackers and fraudulent transactions.

Investing in a proper SEO campaign is likewise recommended because this will help you gain greater presence in different search engines. 

Final thoughts

With these practical pointers, you will be able to make a good start at seeing better results from your efforts.

In a Business News Daily feature, Meghan Stabler, product marketing vice president of BigCommerce, described online selling as “an opportunity for small businesses to go global in a way they never did before.”

If you play your cards right, you’ll surely hit your e-commerce goals and experience unprecedented business growth. Good luck!

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