Seven Steps You Can Take Right Now To Boost Your Startup’s Image

Not all startup owners realize this, but creating the right business image is one of the keys of longevity in any industry.

While there are simple things you can do to improve your image right away, there are also other contributing factors you need to consistently pay attention to every single day. 

In this article, we’re sharing 7 practical tips that will benefit your company’s identity in both the short and long term:

1. Get a good logo

First and foremost, it’s important to have your own business logo. Communicating your brand effectively often begins with having an attractive logo that appropriately represents your company and your values.

We all love iconic logos! However, when it comes to conceptualizing a logo there’s one important rule to keep in mind: the simpler, the better.

“Do not sacrifice commerce for the sake of art,” a Forbes article advises. “Do not let a fancy design that does not reflect your message dictate how you act. Do not let design distract consumers, in the event your logo is too difficult to decipher or too dubious to describe.”

Meanwhile, Canva has an interesting article about color psychology and you might want to read up on before getting started designing your own logo.

2. Create a great website

Having a functional website is an absolute must. For some internet users, your website becomes their first encounter with your brand. Nothing turns off a potential buyer more than a slow, cluttered e-commerce site, so you want yours to look professional and be user-friendly.

Fortunately, there are a lot of good drag-and-drop website builders for non-tech savvy business owners wanting to try their hand at creating websites. You can check out our comprehensive list of tech tools where we featured the top three options for creating a professional website.

If you’re a startup and haven’t yet got yourself a professional address to add to your website, it would be a very good idea to sign up for a virtual mailbox. This will give you a whole lot more credibility in the eyes of potential customers than a home address - much safer too in terms of your privacy.

3. Know how to market your company

Next, you want to find more of your target market online by making use of effective marketing tactics. You want to generate some buzz around your brand, and social media can be a powerful tool in achieving that end.

Posting fresh and relevant content on your channels allows you to engage with your audience, which has proven to translate to increased revenue.

4. Strive for quality

While logos, websites, and marketing campaigns play big roles in boosting your image, having quality products or services is what will really encourage customers to keep coming back.

At the end of the day, you want to please your buyers by providing them with exactly what they pay for - and more. You’ll have a better chance of getting positive reviews online if your existing buyers are highly satisfied. Your brand will build greater customer trust which will result in attracting more people in the future.

5. Treat your customers well

Speaking of reviews, you also have to remember that excellent customer service is essential. Make sure that people have a positive experience whenever they visit your physical store or get in touch with you via chat. Be helpful and friendly. Make sure that your staff members are well trained to handle complaints. Listen to feedback and implement changes to your operations as needed.

As Bill Gates once said:

“Your most unhappy customers are your greatest sources of learning.”

Also, don’t forget to reward your loyal customers every once in a while. Everyone loves perks and sometimes even a small gesture can really make a big difference.

6. Hire amazing employees

Whether you are outsourcing or hiring internal workers, make sure that you look for the best candidates. For the most part, your workforce will deal directly with your customers so you want to recruit applicants who will represent your brand well.

During the interview process, ask questions that will help you determine the candidate’s personality. And you don’t even have to decide alone. Involving your other employees is also a good idea.

“You are not the only person who is going to have to work with this candidate,” according to the NY Times. “There is likely already a team of employees you trust that will have to interact with him or her every day. Their opinion should matter.”

7. Promote a healthy work culture

Last but not the least, building a healthy workplace should be one of your biggest priorities. Your employees are the lifeblood of your business, so keep them happy and nurture positive relationships with them.

As Virgin founder Richard Branson famously said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” They’ll willingly go the extra mile for you and your customers. They’ll rave about you and your business on social media.

On the other hand, treating them badly may result in many negative consequences that could permanently tarnish your reputation. You definitely wouldn’t want that to happen.

Berkshire Hathaway CEO Warren Buffett summed it up this way:

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."

Author:

@Mark Rosario

Date:

10-18-2021

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