6 Shopify Tips Every Online Store Owner Should Know

6 Shopify Tips Every Online Store Owner Should Know

Starting a store on Shopify can be a lot of fun but it can also become overwhelming if you don’t know the tricks that allow you to build a better eCommerce store. Many new store owners will focus on over-optimizing certain unimportant things but overlook others that are more essential.

In this post, we provide a few Shopify tips that will help you start off on the right foot and catch up to more established stores faster.

6 effective Shopify tips to keep in mind

shopify tips

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1. First Shopify tip: Update Your Inventory Regularly

When starting an online store, it’s easy to get carried away and add hundreds of products at once. For optimum results, it’s best to add your Shopify inventory in small batches (up to 25 products per week or month). 

This will signal to Google that you update your site regularly. When you add new products, pages, and blog posts on a regular basis, the search engine will crawl your website and you will get more traffic. This point is first on our list of Shopify tips for good reason!

To make things easier, consider using Shopify inventory management software. This simple solution will help you streamline the entire process.

2. Optimize Your Website for SEO

Improving the ranking of your eCommerce website on search engines is the best way to increase the number of orders you get. A solid eCommerce SEO strategy consists of off-page and on-page SEO.

On-page SEO refers to the process of optimizing aspects related to your website, like visible content. The following are all popular ways to optimize your content:

  • Including keywords in titles and throughout the text (e.g. ‘Shopify tips’); 
  • Optimizing the meta description, title tag, and images; and 
  • Adding external and internal links.

All activity done outside of your website to increase your site's rankings is classified as off-page SEO. Google ranks websites based on a variety of off-page factors, including link quality. The majority of off-page work consists of link building but it could also include: 

  • Evaluating the authority and relevance of linking pages;
  • Increasing the number of referring domains;
  • Considering ‘dofollow’ and ‘nofollow’ links, etc. 

3. Use Social Media

It's crucial to include social media platforms in your Shopify tips list. According to research,, around 45% of people used social media last year to find brand-related information. Because social media usage is on the rise, you’ll be able to expand your reach significantly. You’ll also be able to communicate with customers quickly and efficiently. 

Shopify now allows store owners to sync their stores with Instagram and Facebook – the two most popular social platforms - and skyrocket their sales. 

4. Create Email Marketing Campaigns

Did you know that email marketing ROI is $42 for every dollar invested? That’s right, email marketing is not only convenient (no postage or print costs, no high-tech equipment required), but it’s also incredibly efficient when it comes to boosting promotions and sales.

Emails allow businesses to send messages in a non-intrusive manner. Offers, recommendations, reminders, and even abandoned cart notifications can also be sent by email to increase your click-through rates and sales. 

5. Add Social Proof 

Photo by Brooke Lark on Unsplash

One of the best Shopify tips is to use social proof to help you earn consumer trust quickly. According to Trustpilot, nearly 90% of shoppers check product reviews before deciding to make a purchase. As a result, internet retailers work hard to obtain client feedback following purchases.

You can create social proof by including some elements like:

  • Displaying customer reviews on the product page;
  • Exhibiting the number of products sold; 
  • Adding product images uploaded by customers; and 
  • Sharing the proof on social media.

6. Build a Loyalty Program

The fact that today’s consumers have easy access to information means that eCommerce businesses face serious competition. A consumer, for example, can visit both your store and your competitor's at the same time. For this reason, building a loyalty program is essential. It helps establish a strong relationship with customers. This will encourage them to pick you instead of another eCommerce brand.

Shoppers who complete multiple desired brand activities are rewarded through the loyalty program. Free delivery vouchers and discounts are examples of rewards, as are user points for future purchases. Sephora and Starbucks, which have been profitable for years, are examples of great loyalty program strategies.

Final thoughts: These Shopify tips can help your online store succeed

By implementing some of these suggestions in your Shopify store, you will be able to lay the groundwork for success and develop into a serious eCommerce player over time. Start small and keep things simple at first, with fewer goods and premade layouts. 

Once you feel confident enough, you’ll be able to experiment with new things and get your products in front of as many eyes as possible.

  • Now read: Why a Virtual Mailbox Service Is Essential for Startups

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