Social Media Marketing for Startups: 5 Useful Tips to Get Your Business Front and Center

Social media has allowed startups to occupy a good portion of the market they’re part of, letting them level with businesses that may be bigger than them. Unfortunately, there are still those who are struggling to make the most of the many advantages available right now. However, social media marketing for startups has become more important than ever - so it’s well worth the effort to figure it out. 

Almost everyone is scrambling to learn how it works. But more than knowing about the rules and the different algorithms, there are other things involved in order to make these platforms work for you.

There’s a long list of what social media accounts for businesses should do. If you’re new to social media marketing and you find yourself fumbling over all these dos and don’ts, start with these five tips. They can help you plan how you’re going to manage your social media platforms for the long run to give your business its best shot at success.

1. Focus on where your target audience is

Almost all articles about social media marketing tips emphasize the importance of choosing the right social media platforms for your marketing strategy. You have to do research to find out which sites your target audience uses the most and establish your presence there. In addition, you have to make sure that they will match your business.

Now, among the platforms you have, choose one where you’re going to put all your efforts. Through research once more, you’re going to target the platform where most of your potential customers are. This will ensure that your social media marketing strategy will result in sales for your business.

2. Make your personality known

Most social media marketing newbies make the crucial mistake of over-promoting their business on their platforms. Avoid this by following the 1:7 rule wherein for every single promotional post, there will be six content-based posts that will follow. This way your audience will get a sense of who you are rather than simply what you are selling.

Your social media platforms are the best place for you to introduce yourself. So, make your voice and personality known. Show it through the content you share. This will not only provide your audience with something they can enjoy and engage with, but it will also give them something that can help them connect and relate to you.

3. Create a community with your audience

Just because you’re a business, it doesn’t mean that you’re not going to interact with anyone anymore. In fact, interaction is more important if you own a social media account that promotes a brand. Social media platforms like Facebook will only promote your content if people interact with it. They are still social media sites after all.

This is why your content should be engaging enough for people to comment and react to it. One thing you can gain from encouraging engagement among your followers is you get to build a community. You’ll have people who will communicate with one another and constantly promote your brand to their followers. They can also become your customers.

4. Use social media for customer service purposes

Social media platforms aren’t only for promoting your business and finding potential customers. You can also use them to provide customer service. According to Microsoft’s 2017 State of Global Customer Service Report, social media users aged 18-24 years old believe that these platforms are efficient channels for this purpose.

In fact, people are now expecting businesses to provide customer service through their platforms. They also want fast responses and solutions from your representatives. You will either be commended for being quick, or rack up complaints if you’re unresponsive. So, look out for any mentions containing issues with your brand and address them right away.

5. Find out what’s working and what’s not

Like other types of marketing, social media marketing involves a lot of analysis of your performance. There are various metrics involved, but you don’t necessarily need to pay attention to all of them. Customize your reports, so you can only note the metrics that can help you make strategic decisions and achieve your goals.

To be honest, the number of your followers is not all that relevant. Experts refer to them as “vanity metrics.” What you should look at are the engagement rates of your posts - how many are liking, sharing, and commenting on them. Check the sales you made and website traffic, too. These will help you come up with more valuable content in the future.

Standing out in the social media world may not be a walk in the park. However, if you do things right, you can eventually get there. Just be patient because the results may take time. Don’t give up easily. Social media marketing requires consistency. Keep posting and keep engaging. You will gradually gain access to a wider audience that you can turn into loyal customers. Take care of your followers, and they will take care of you.

If you still think these tips are easier said than done, there are people who specialize in social media marketing for startups. Let them do the hard work for you, so you can focus on running your business. 
Finding it hard to identify a marketing team you can trust? Reach out to us at [email protected] to get the help you need to get started!

Author:

@Dianne Claveria

Date:

10-21-2021

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