As the world rapidly plunges into an increasingly digital landscape, businesses have more opportunities to be able to reach their customers: social media has made it easier for friends and families to connect with each other despite gaps in time and distance, as well as also providing an avenue for entrepreneurs and consumers to learn more about each other, too.
With over 4.8 billion daily internet users across the globe, it’s understandably competitive for businesses as they try to compete for the attention of social media users. Marketing teams of both big and small companies have given a special focus to digital marketing, particularly social media advertising, in order to better reach their customers in the new digital age. And it’s no shock — 53% of consumers say that they’d be more willing to support brands who are transparent on social media.
If you’re an entrepreneur wondering what growth social media could possibly bring to your business, then look no further. Beginning your social media marketing journey doesn’t have to feel overwhelming or intimidating at all! Here are a few reasons how keeping up with the digital sphere can bring your marketing game several steps forward:
For different consumer age groups, there are various social media platforms of interest. Facebook and Instagram are the most popular sites of choice for those aged 25 to 34, while Twitter sees 44% of its users as people aged 35 to 49, and LinkedIn is a mix of those aged 30 to 49. Younger age groups of 18 to 24 are on TikTok, while Snapchat reports that users aged 13 to 34 predominantly use their platform. Depending on who you’re trying to create connections with, certain platforms offer better reach to the demographics that you may be appealing to.
Businesses can build brand awareness on social media by posting important updates, creating engaging content, and even interacting directly with their customers. The power of likes and shares can have your audience sharing your content with other potential and current customers. You can even connect with other creators or businesses who may want to team up for collaborations.
Another way that businesses can benefit from social media is by humanizing their brand. Admit it: as a consumer, it can get annoying when all companies do is yell at you to buy their product! It helps to be able to see a brand as made up of actual people and that there is a story behind them, rather than thinking of a business as a purely profit-driven, soulless establishment. Social media is a great way to be able to connect with your customers, show them that you’re interested in their needs and wants, and actually want to earn their trust.
Some content that marketing teams can create for a more authentic social media feel could include stories about their employees who have been around for a long time, a story about how the founders came up with the business and its brand, or even different posts referencing current events and pop culture.
When creating social media content, it’s common for businesses to provide an external link that leads their audience to their website. Having a website is a great opportunity to consolidate the important information you want to share about your business, like a menu of products or services, address and contact information, as well as a section for employees and the company’s history. It’s also a great way to be able to give customers the opportunity to transact with you there — 55% of consumers prefer to buy directly from manufacturers as compared to buying from retailers.
Whether for research purposes or for direct transactions, making information available to your customers can help push them towards deciding to support your brand. When posting on your social media sites, make sure to add a link to your website in case your audience wants to learn more about what you have to offer.
Since social media brings you closer to consumers and has a lot of features to make use of, generating leads through these platforms can be easier than you might expect: ad spaces can be used to promote your pages and products, and influencer marketing can also help you promote your product through the help of popular creators. Leads can come flooding through in the form of personal messages or even in-store visits as a result of recommendations.
Another advantage that social media has is that platforms provide marketers with the tools to analyze if their marketing campaigns are actually succeeding and converting into leads for the business. Social media makes it easier to connect with current and potential customers.
Last but not the least, social media can increase sales. Leads won’t always turn into sales, but when they do, they can boost both your revenue and reputation. As many as 84% of people trust reviews from people on social media, as well, meaning that social media is truly the perfect platform to get people raving about your product. When more people see you and talk about you, it’s more likely to spur them into action and actually purchase your product.
Businesses who are able to maintain good customer relationships and manage their reviews efficiently can significantly drive up the number of sales that they get. Make sure that your social media accounts and other platforms of digital presence are always up to date and easy to use.
While we don’t see traditional advertising such as print ads and commercials going away, we’re definitely seeing the continuing rise in relevance of digital marketing. Social media is one of the best ways to be able to connect with the people who matter to you — and perhaps one of the best platforms to speak to and learn from your customers and target market. Staying in touch with what’s important to them can and will encourage loyalty to your brand.
Don’t miss your chance to be the social media marketing expert your business needs: learn about today’s hottest social media platforms to jumpstart your marketing experience, one day at a time.
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