The Do’s And Don’ts Of Guest Blogging

What’s the secret to increasing a website’s traffic? We’ve often heard how creating great content is the answer to that but in reality, there are many ways. Guest blogging, for example, remains one of the most effective methods of attracting more visitors to your site.

Essentially, doing guest blogs means providing content for someone else’s website in order to take advantage of their traffic. The practice still works to this day, despite a Google executive’s 2014 pronouncement that guest blogging is dead.

Guest blogging is absolutely alive and well to date and when done right, it can be the key that unlocks multiple doors of opportunities. Here are some pointers to consider as you launch your guest posting campaign:    

1. DO set your guest blogging goals

Before getting started, it’s always a good idea to set measurable goals. Knowing what you specifically want to achieve will help guide you as you plan your guest posting efforts. Do you want to establish yourself as an authority in your niche or increase your brand awareness? Are you hoping to gain quality backlinks for your website or to grow your social media following? Thinking about boosting your SEO?

You’ll know which sites would be best to send your blogs to if you have clear goals in place. Just make sure your goals do not violate the policies set by Google so you can avoid problems along the way.

2. DO read the blog’s submission rules

You’ll want to read the guest blog submission guidelines first before getting in touch with the site owner. That way, you will be able to tell whether you’ll need to pitch a topic or just send a full article from the get-go. You’ll also need to learn about the allowed minimum word count, format, tone, and more. 

Adhering to the rules gives your blogs greater possibilities of being published so it’s ideal that you do your homework before starting to write anything. Besides, different websites usually have different guidelines in terms of word count, allowable links and even structure.

3. DO think like an editor

Editors are the gatekeepers and you have to prove your worth if you want to earn their approval. To begin with, your grammar and spelling have to be flawless, your headline has to be catchy, and your subheadings have to be solid.

Remember that a good editor can easily tell if an article is hastily written and isn’t well-researched. Use Grammarly or Copyscape if needed. You can bet that they’ll ignore your submission if your blog doesn’t meet their standards.  

4. DO research about the blog’s audience

As mentioned earlier, research is crucial when it comes to guest blogging. In addition to learning about submission rules, you want to be familiar with the website’s readership. You need to ensure that you are writing for the demographic you want to target in the first place.  

Furthermore, you want your article to be relevant. This is an important factor when it comes to effectively connecting with readers. So take your time and do your research. Check out the host site’s official social media channels and read existing blog posts to see which writing style and tone is best to use.

5. DO provide readers with valuable information

Blog owners regularly receive numerous guest posts so you definitely want yours to stand out. To do that, you should aim to write a post that is unique and informative at the same time. Avoid boring, generic articles that do not really bring any value. People don’t want to read the same old information. Write about topics you have expertise in. If you’re tackling a common subject, give it a little tweak to the point that it becomes fresh and interesting again. 

6. DON’T submit to irrelevant blogs

There’s always the temptation to jump into every available guest blogging opportunity out there but that could be a big mistake.

The bottom line here is that quality backlinks come from websites that are relevant to your own. So if you’re running a digital marketing business, submitting to a blog about pets may not be very productive - unless, of course, your content is about marketing for businesses that sell pet products!

7. DON’T recycle your content

Sending the same article to different blogs is definitely a no-no because it can do more harm than good. Having identical content on multiple websites can be bad for your SEO and can damage your reputation. 

Also, using article spinning software is considered ‘black hat’ SEO practice by experts. Each submission should be unique and well-written. If you’re repurposing an old blog, modify it enough so it doesn’t exactly sound like the original material anymore. 

8. DON’T over-promote your business

While the main point of doing guest blogging is to promote your brand, you definitely wouldn’t want to over do it. If your content sounds too commercial, it could end up being rejected by editors on the spot. Additionally, putting too many links back to your website is also unacceptable in most cases. 

As a general rule, only link to your site if it is relevant to the topic. In some blogs, you’ll be allowed to place your link on your author’s bio.

Ensure that you add at least two relevant links to high authority, non-commercial links to reputable sites, for example Forbes.com, Entrepreneur.com, HBR.com, Inc.com and others. Apart from providing added value to readers, this is a great way to ‘cushion’ your own preferred backlink so it doesn’t stand out as being the only link in the article.

It’s also good practice to add a couple of internal links to relevant blog posts already published on the hosting site. This saves their editor the trouble of doing this and is a courtesy that could well be rewarded with preferential treatment. 

9. DON’T be impatient

Fact: you need a lot of patience when doing guest blogging. More often than not, you’ll have to wait somewhere from 4 to 6 weeks before seeing your submissions published online. So stick at it and don’t give up. 

Send follow-up emails if necessary. Keep in mind that some blog owners receive scores, if not hundreds, of guest posts so checking with them can be a great idea. It helps you get noticed and lets them know you seriously want to get your content posted on their site. However, avoid becoming a nuisance - you don’t want your correspondence to end up in the editor’s spam folder!

10. DON’T forget to keep a record 

Speaking of which, you want to keep records of your guest blog submissions. Create a spreadsheet where you can track titles, submission dates, anchor texts, landing pages, article status, website links and domain authority, among others. You’ll have greater success in your efforts when you do this right. 

And in case you’re curious…

Yes, the Farm SoHo actually accepts submissions from interested content writers. If you want to learn more, you can refer to our official guest blogging guidelines.  

Check Out What Else We Do!

Are you looking for a NYC event venue for personal or business occasions? Do you need a fresh perspective for your workday, a business address or virtual mailbox? If it’s time to level up your business and you’re looking to make some serious marketing moves, we have the answer for you!

Book A Tour

This location is fully booked.

Please select a different location.