The Hottest Startups in NYC

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Creating a great startup in New York is a monumental task. There are hundreds of startups in NYC that would dominate most other markets. The great thing about so much competition is that together they're creating one of the best startup communities in the world, one that can't be matched by the connectivity and ease of access that happens in New York. These are the startups that everyone will soon be talking about if they're not already. These are the hottest startups in NYC.

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The Hottest Startups In NYC

#39 AllazoHealth

AllazoHealth tackles the problem of medication non-adherence through predictive analytics and personalized interventions. Their purpose is to empower patients to better manage their illnesses to improve health and reduce billions of dollars in avoidable healthcare costs incurring each year in the US alone.

Their AllazoEngine combines behavioral science research, industry expertise, and advanced predictive analytics to anticipate medication non-adherence, and forecast the most effective intervention strategy for each individual patient.

Their approach enables their clients to design and implement efficient medication adherence programs. They provide services to PBMs, health insurers, ACOs and hospital systems.

#38 Lemonsqueeze

Lemonsqueeze is a market expansion platform that helps European business quickly establish and scale in the United States. Their turnkey solution transforms your US strategy into an established, staffed and active on-the-ground operation in a period of weeks.

Lemonsqueeze will remove the hurdles to expand and grow your business in the US quickly and efficiently, allowing you to remain focused on managing your core markets.

#37 Swifto

Swifto combines old-school dog walking services with new age GPS tracking technology, delivering an optimal dog walking experience. Trusted, insured, and college-educated dog walkers engage in one-on-one dog walking that is tracked by a GPS app to give you prompt updates on your pooch.


SALIDO is powering the future of restaurant operations with a comprehensive restaurant operating system. SALIDO is more than a POS, it’s a restaurant operating system that manages every aspect of the business.

Their product enables restaurants to control, analyze and leverage their own critical data, allowing them to focus on what drives their core business: the customer experience.

#35 Madison Logic

Madison Logic provides the industry’s most comprehensive B2B digital brand and demand-gen solutions. Through Madison Logic, B2B brands and agencies can pinpoint and target every company and decision-maker currently in the market for their offerings, at every stage of the buyer's journey.

Publishers can also leverage Madison Logic to drive revenue by contributing data and inventory to the platform. Madison Logic enables marketers to activate brand to demand with intent.

#34 Health Recovery Solutions

Health Recovery Solutions works with our nation’s leading hospitals, insurance companies, home health agencies, and ACOs to deliver a platform that reduces readmissions and takes care of high risk patients post-discharge. Employing an automated patient-centered approach, their software specifically incorporates cutting edge findings on the causes of readmissions.

Their solution aggregates, streamlines, and digits essential data to ensure patients' health, and precludes the need for readmission.

With the focus on changing patient behavior and ensuring compliance, patients are provided with disease-specific 4G tablets, customized with their medications, reminders, educational videos, and diet information. The HRS tablets are also integrated with wireless PulseOximeters, BP monitors, thermometers, and scales, with subsequent data being monitored in real-time by both clinicians and family members alike.

The tablets also allow for remote, face-to-face video conferencing between the patient and their physicians. Real-time patient vitals are sent to their servers, where their patented algorithms analyze the data and highlight at-risk patients, with the ability to notify caregivers of impending medical complications before they happen. Subsequent information is provided to caregivers via their HIPAA secure ClinicianConnectTM web portal.

Facilities using their product have reduced readmission rates by an average of 80%, with an average patient weight loss of 6.2lbs.

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#33 iMedicare

iMedicare is the platform where pharmacies counsel patients on how to save money on their prescriptions and Medicare plan options.

Thousands of pharmacists across the US use iMedicare because it saves tons of time and puts money in the pockets of pharmacies that truly care about their patients and their patients love it.

#32 Thuzio

Thuzio provides businesses and professionals with an all-access pass to celebrity talent and influencers through a comprehensive online platform, talent procurement services, and event series. Thuzio’s two unique products, 360 and Executive Club, provide the ideal talent solutions for the business community.

#31 Handshake

Handshake is the B2B Commerce platform powering wholesale trade in-person and online. By transforming the sales experience with Handshake, brands move from simply taking orders, to drive sales growth and developing lasting customer partnerships.

The Handshake mobile app lets sales reps write orders fast and gives them the product and customer information they need to have more strategic customer conversations.

Handshake Direct is a custom B2B eCommerce website that complements your field reps by providing customers the convenience of 24/7 ordering and product education.

#30 JOOR

The only online marketplace connecting fashion brands and boutiques. JOOR is the leading online global fashion marketplace for wholesale buying. JOOR is based in New York City with offices in Paris, Milan, Sydney and Los Angeles.

Through their innovative platform and intuitive technology, they're pioneering a wholesale evolution by making the process easier and faster, not just because they want to, but because they believe the wholesale industry deserves better.

They've put the entire wholesale buying process online to enable brands and retailers to drive incremental revenue, cut costs, improve their customer experience and analyze performance through data analytics.

#29 KISI

KISI is a keyless access control system that uses smartphone keys instead of traditional key cards or fobs.

The system uses a simple relay board that can act as a stand-alone or supplementary access control system. Designed for businesses, commercial offices, and residential buildings, KISI integrates with existing infrastructure to add a whole new level of speed, convenience, and functionality to traditional access control systems. The system consists of a one-device-fits-all gateway, an easy-to-use online management system, and the KISI Smartphone App.

As the most trusted cloud-managed access control platform in New York, they transform office productivity by taking the pain away from office access frustrations.

With KISI, key cards and fobs can be a thing of the past. Your future office starts with them.

#28 Compstak

Compstak believes that transparency in real estate information results in more effective deal-making. CompStak is the world's first comprehensive database of commercial lease deal information (comps). Brokers exchange the comps they have at hand, for the specific comps they need.

Residential real estate websites gather home sales comps from public records. In commercial real estate most deals are leased, and there has been no public record for lease comps, until now.

#27 Recombine

Recombine provides clinical genetic testing. CarrierMap, the first product created at Recombine, is the most comprehensive, cost-effective clinical genetic test, currently being provided to thousands of patients around the world through their network of physicians.

Recombine was founded by experts in fertility, clinical genetics, Bioinformatics, and computer science brought together with one goal in mind: to improve health outcomes based on actionable and responsible genetic testing.

#26 Spreemo

Spreemo is a value-driven digital health platform for radiology services. By combining predictive analytics, innovative delivery models, and online workflow technology, Spreemo empowers employers, carriers and TPAs to identify the best doctor for each injured employee and manage the lifecycle of care.

Spreemo’s mission is to invest in collaborative technology and the science of medicine in order to find ways to get patients better, faster.

#25 RapidSOS

RapidSOS is the fastest & most reliable way to reach first responders in an emergency & keep your family connected. Outdated infrastructure impacts millions of emergency calls each year.

RapidSOS is developing an advanced technology platform to predict emergencies before they occur, warn people in harm’s way, and ensure that first responders are one touch away globally.

With one touch, RapidSOS Haven transmits all the information 9-1-1 needs to respond to an emergency, including your precise location, medical information, and type of emergency, over the cloud and directly into the nearest dispatch center.

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#24 Kitchensurfing

They're bringing back family dinner. Kitchensurfing sends a professional chef to your home once a week to cook dinner for you and your family. In only 30 minutes, your chef cooks, serves, and cleans up, so you have time for each other, time for you, time for dinner.

#23 BeenVerified

Run a background check on anyone, instantly. Their mission is to make public records easy, instant, and affordable. The team at BeenVerified believes trust can be established by bringing transparency to public records and giving individuals easy access to information that was previously expensive and difficult to attain.

Their aim is to democratize public record information by giving consumers the ability to access the same public records that corporations, law firms, and journalists have had for years. BeenVerified has done just that for millions of people across the country.

#22 Custora

Custora provides the leading predictive marketing platform for e-commerce teams, which helps retailers acquire valuable customers and improve customer retention.

They're on a mission to remove the “mass” from marketing with software tools that focus on customers as individuals with unique needs and interests. Their platform employs the state-of-the-art in customer analytics methodologies and helps marketers deliver more relevant, meaningful, and effective communications.

#21 FieldLens

FieldLens is a communications app that helps save time for construction project teams on the job site. The goal at FieldLens is to deliver a better way for you to connect and collaborate. Able to issue automated daily reports, job site tasks and track field progress in real-time, to organizing project communication and communicating in the context of construction drawings, FieldLens helps your project team tear through their tasks.

#20 TripleLift

TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website.

Accessible via the industry’s first and largest real-time, native programmatic exchange, TripleLift helps marketers reach millions of consumers across any device, at scale. Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising.

#19 EquityZen

EquityZen connects shareholders of private companies with investors seeking alternative investments. Private company shareholders have a brand new way to diversify and monetize their holdings. EquityZen’s proprietary solution provides access to cash without any effect on the company’s shareholder count or capitalization table.

Meanwhile, accredited investors gain access to returns previously limited to larger asset managers: upside in growth firms. EquityZen’s platform establishes a secure marketplace, allowing accredited investors to browse investment opportunities in emerging companies and industries.

#18 PolicyGenius

Through its highly tailored Insurance checkup, users can discover their coverage gaps, and review solutions for their exact needs. PolicyGenius provides the only place online to shop for life, long-term disability, renters, and pet insurance through its highly accurate quoting engines that offer side-by-side comparisons of tailored policies.

#17 CommonBond

Powering a smarter student loan through savings, simplicity, and social good. CommonBond provides better student loans to students and recent graduates.

Core to their mission is their social promise: For every degree fully funded through the company's platform, the company will fund the education of a student in need abroad for a full year. CommonBond has partnered with Pencils of Promise to make this a reality.

The team was inspired by companies like TOMS Shoes and Warby Parker to act as, what the team calls, an "enlightened company." The team believes strongly that business can be and should be a source for positive change.

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#16 SeatGeek

SeatGeek is changing the way people discover & attend live events. They enable users to quickly discover tickets to sports/music events and find amazing deals on tickets.

SeatGeek’s deal score system analyzes thousands of ticket listings and rates the best bargains. The higher the Deal Score, the better the value.

#15 Appboy

Appboy helps mobile marketers build better relationships with their customers. They built the world’s best intelligent CRM so marketers can connect human-to-human, at scale, with their customers, driving deep engagement and ROI.

The center of their platform is the holistic user profile that offers a single view of the customer. Their robust audience segmentation and advanced multi-channel messaging allow brands to use the data from those user profiles to create and automate highly personalized marketing campaigns, and build meaningful dialogues with their audiences across devices and channels at scale.

#14 Shoptiques

Shoptiques lets you shop the world's best local boutiques online. In the past, if you lived in Dallas and wanted to shop at a small boutique in New York, LA, or even Paris, you had to buy a plane ticket. They simply weren't online, and if they were, there was no way to find them.

Shoptique has brought them online and created a destination that connects savvy shoppers with hundreds of hand-picked boutiques across the globe.

#13 Noom

Noom is a New York City-based health & wellness tech startup that uses mobile technology to help people lead healthier lives (40 million and counting!).  While other fitness companies just track, they coach. They learn from the best research in nutrition, psychology, and behavior modification and combine it with the latest tech to design next-generation health & wellness apps on Android and iOS.

#12 PureWow

PureWow is a digital publication dedicated to finding ways to make life more interesting, beautiful, and manageable for women. Their motto, "Elevate the Everyday," drives them to deliver irresistible discoveries to their readers every single day.

With a National focus, their editors scour the country to cover the breadth of women’s lifestyle across fashion, beauty, home, recipes, tech, travel, food, health and more.

#11 Skillshare

Skillshare is a global learning community for creators. Anyone can take thousands of online classes or even teach a class themselves. Join a community of 1 million students. Get real project feedback, participate in online discussions and read class notes from other students.

#10 Greatist

Greatist helps you find what’s good for you. Not like “eat your vegetables, they’re good for you.” More like “here are some choices you can realistically make, stick with, and feel really good about.” Because in the end, you don't have to choose between being happy and being healthy; they're really the same thing.

#9 xAd

xAd enables real-time, location-based marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they visit every day.

Each month, xAd's patented location platform helps marketers reach over 300 million people globally via more than 30 thousand popular mobile applications. With xAd, marketers can say goodbye to assumptive marketing and reach the right people in real places in real-time with precision, relevance and confidence.

#8 Grovo

Grovo is a better way to learn at work. Their microlearning videos teach everything today's employees need, delivered on a platform that learners & trainers love. Their learning approach is designed for today, using the principles of microlearning —short, smartly-engineered instructional bursts that are proven to command attention and generate retention.

They weave together assessment, motivation, and reward in a training choreography that chimes with today’s workplace realities.

#7 Codecademy

The easiest way to learn to code. Codecademy is a team of hackers working hard to build a better way for anyone to teach and learn how to code. They're determined to succeed in realizing their mission to turn a world of tech consumers into one of empowered builders.

#6 Justworks

Justworks takes care of benefits, payments, and compliance paperwork for you, with a platform designed by entrepreneurs for entrepreneurs. It all just works. No matter how many employees you have, Justworks allows you to pay employees, contractors, and vendors and gives you access to enterprise-level benefits and services.

#5 Canary

Canary is the world's first smart home security device for everyone. Canary contains an HD video camera and sensors that track everything from temperature and air quality to vibration, sound, and movement.

Controlled entirely from your smartphone, Canary alerts you when it senses anything out of the ordinary, from sudden temperature spikes that can indicate a fire, to sound and vibration that could mean an intrusion. Over time, Canary learns your home’s rhythms to send even smarter alerts.

#4 Betterment

Betterment is the largest, fastest-growing automated investing service, helping people to better manage and grow their wealth through smarter technology. The service offers a globally diversified portfolio of ETFs, designed to help provide you with the best possible expected returns for retirement planning, building wealth, and other savings goals.

Betterment helps people to achieve a smarter financial future with minimal effort and at a fraction of the cost of traditional financial services.

#3 Newsela

Newsela is an education technology startup dedicated to transforming the way learners access the world through words. Newsela publishes high-interest news articles daily at five levels of complexity for grades 2-12 using Newsela’s proprietary, rapid text-leveling process.

Common Core aligned quizzes attached to articles give educators and parents insight into their students’ reading strengths and weaknesses. Newsela develops nonfiction fluency and critical-thinking skills necessary to master the Common Core standards for informational text.

#2 Andela

Andela is a new type of technology staffing partner. Blending the best of outsourcing and in-house hiring, Andela will change how you think about sourcing talent. Andela finds the brightest young people in Africa and gives them the training and mentorship needed to thrive as full-time, remote developers for companies around the world.

hottest startups in nyc

#1 Casper

Casper is a sleep startup that launched with an outrageously comfortable mattress sold directly to consumers, eliminating commissions ­driven, inflated prices. The critically­ acclaimed sleep surface was developed in-house by a team of product engineers with experience from IDEO and NASA, has a sleek design, and is delivered right to your door in a small, “how did they do that?” sized box.

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