The Value of Social Media For Startup Businesses

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With almost 4 billion people using social media every day, it’s easy to see why numerous businesses are striving to build and maintain a strong presence online. Social media continues to be all the rage!

As a startup business owner, it is indeed a good idea to use social networking sites to your advantage. You can unlock new opportunities, find new audiences, and even increase your earnings.

If you’ve been waiting for the right time to hop on the social media train, consider this your sign. Go read the reasons we’ve listed below to see how your startup can benefit from active social media usage:

Social media marketing = affordable advertising

First off, social media gives you the chance to market your product or service without breaking the bank. For the most part, you won’t even have to pay anything since posting on social media is free. This represents a big advantage over previously traditional advertising methods such as television, newspaper, magazine, and radio, among others.  

Sure, you will need to hire professionals (such as a social media manager or a graphic artist) in the event that you don’t have the time or skills to handle everything yourself. Still, the overall cost will be minimal when compared to spending on a full marketing campaign. 

Boosting your brand awareness

With social media, you can achieve greater exposure to your intended target market. As pointed out above, you can find a lot of new audiences online since most people are on social media nowadays anyway. 

When building your business profile online, it is important that you list your company under the right niche and category. Additionally, you should include your contact information (phone number, email address, website, etc). That way, followers will easily see how they can get in touch with you. 

Speaking of which…

Improving customer interaction

One big reason why people follow businesses online is because they want a quick way to contact them. When customers want to ask about your product or maybe share feedback about it, they will likely do it via social media. 

With that in mind, social media can become a powerful tool for enhancing your customer service. As you take time to respond to comments, inquiries, and reviews, you can engage with people better and this can lead to increased brand loyalty.  

Let’s face it: netizens prefer supporting brands with active pages instead of those that have not been posting anything for months.

Got a new product to launch? Your online channels are the perfect way to tell your target demographic about it. Want to offer special discounts? Again, you can do that on social media by giving away exclusive discount codes not found elsewhere. 

Significant website traffic

When done right, your content on social media can help drive up the figures on your website traffic. The actual selling usually happens on official e-commerce sites so it’s important to draw eyeballs there.

Unless you’re attracting more and more people, you can’t expect to see profit growth. You will be surprised at how much you can earn if you continually promote your website on your pages. 

Bonus Tip #1: Collaborating with social media influencers can help boost your reach

In a previous blog, we’ve talked about how social media influencers can do wonders for your brand awareness. This is something you should seriously consider, too, if you want to maximize your company’s presence online. As we pointed out in the said article, working with the right influencers can give you the chance to instantly connect with a new audience - their loyal fans. 

Meanwhile, this is how Forbes sums it up:

“Reaching out to social media influencers to share your content can help drive traffic to your product or service pages. Consider working with influencers to host a giveaway campaign. This can be an easy way to gain a large audience, but be careful to work only with influencers who are a good fit for your brand. Otherwise, you may drive your audience away.”

Bonus Tip #2: The importance of consistency

Consistency is key when it comes to social media marketing. It plays a big role in attracting and maintaining your followers. 

Some friendly advice: Work on posting quality content on a regular basis even if you aren’t getting a lot of reactions and interactions. It will surely be worth it in the long run.

According to Entrepreneur:

“An intentional social media strategy that focuses on posting content consistently keeps audiences engaged, develops loyal followers and boosts brand awareness. In the social media realm, lack of consistency is a sure way to lose audience interest.”


To fully appreciate the benefits of social media for your startup business, you just need to dive in and give it time, making it a part of your day-to-day operations. Whether you are building your presence on Facebook, Instagram, LinkedIn, Twitter, YouTube, or others (or any combination of them), what matters most is that you know how to reach your audience and how to take care of them after they start hitting the ‘follow’ or ‘like’ button.

As you prove your worth and steadily share quality posts online, you will be able to witness an increase in both your website’s traffic and in your earnings.

Best of luck with your efforts in launching a successful social media marketing campaign!

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