These 5 Tools Will Make It Easier for You to Optimize Your SEO in 2022

Thinking of integrating an SEO strategy for your business but don’t know where to start? Are you afraid you’ll end up investing in the wrong tools?

If your business wants to maximize the shift to the digitized economy, you’ll need to be prepared. Having the right preparation can act as a guide to give you a better indicator of which tools will give you maximum benefits to help your business prosper.

The needs and preferences of a business are always changing, regardless of the niche. Some may be beginners and need an all-in-one tool. Others, with basic SEO knowledge, may only need a specific tool to fill a certain void. 

Whatever the purpose, SEO optimization can be a hard field to master… thanks in large part to the ever-changing algorithm in every search engine. 

In this article, we’ll share five easy-to-use tools any business can use that will make SEO optimization a walk in the park.

1. SEMrush 

Starting our list is an SEO tool that has everything under the sun. SEMrush is a tool created back in 2008 with a mission of putting websites on the map. It specializes in keyword research but also provides in-depth information about: 

  • Domain analytics
  • Keyword gap
  • Competitor analysis
  • Keyword analytics
  • And more

This SEO tool has even become one of the top choices for both beginners and experts looking to improve their overall SEO performance. 

Why? 

Access to data from Google PPC - an online advertising model by Google that helps increase brand awareness and clicks for your website or landing page. 

Having PPC data from your ads will help you:

  • Identify your top landing page/s
  • Compare organic traffic to paid traffic
  • Discover important data from Google AdWords (click-through rate, conversions, bounce rate, etc.) 

2. Ahrefs

Known more in the SEO world as a famous backlink analysis and monitoring tool, Ahrefs has made its mark in recent years by integrating new features to compete with its famous counterpart SEMrush. Although most of the features found in SEMrush are also found in Ahrefs, one compelling difference between the two is that SEMrush has a more in-depth library. 

Want to know more about Ahrefs? Here are more features you can find on Ahrefs that have yet to be mentioned in our overview earlier on SEMrush:

  • Site explorer
  • Identify broken links
  • Site audit
  • Rank tracker
  • Content explorer

3. Google Search Console

What better partner to have in your corner to help with your SEO efforts than the top search engine company in the world? 

Google Search Console is a free tool offered by Google that helps you monitor, maintain, and troubleshoot your website’s presence on a Google search result. 

If you’re committed to managing and optimizing your SEO, Google Search Console should be the focal point of your efforts. This tool will help you understand how you should modify or improve your SEO strategy in real-time. 

Some features every user can use on Google Search Console include:

  • Report any possible crawl errors, indexing information, keyword ranking data, and mobile site performance. 
  • Real-time recommendations from Google whether the changes you’ve made will boost or drop search ranking and traffic.  
  • Supplement keyword research by identifying a high click-through rate for specific keywords.

4. Screaming Frog 

One of the most well-known technical SEO tools available in the market, Screaming Frog is a UK-based search marketing agency that crawls your website in real-time by efficiently extracting data to find different SEO issues using a breadth-first algorithm.

Some SEO issues Screaming Frog can easily detect include:

  • Broken links, errors, and misdirects
  • Duplicate pages
  • Page issues (identify pages that are too long, too short, duplicated, or with missing information)
  • Filter internal and external links

Aside from crawling websites, Screaming Frog also offers the following services to help with your overall marketing efforts:

  • Search engine marketing
  • Social media marketing
  • Search engine optimization
  • Pay per click (PPC) management
  • Content marketing
  • Conversion rate optimization
  • Link building
  • Digital PR
  • Analysis consultation
  • Technical SEO audit

Screaming Frog comes in a lite and full license plan. The lite plan contains most of the basic features such as website crawls. However, website crawling is limited to 500 URLs, making it unsuitable for businesses with a bigger domain.  

5. LinkResearchTools

The goal of every SEO strategy is to try and increase credibility by rising in a Google search result. LinkResearchTools is a link-building and analysis software that combines different data to provide actionable insights your business can implement. 

If there are two things we know Google prefers, it’s quality content and links (inbound, outbound, and internal). If you’ve tried cutting corners that resulted in a Google penalty, LinkResearchTools can fix those penalties in a breeze with the help of its Link Detox feature. 

Aside from the Link Detox feature, LinkResearchTools also helps your business in the following ways:

  • Protects your business from technical SEO problems
  • Helps you to learn SEO tactics from your competitors 
  • Shows you how to grow organic search traffic 

Why use SEO tools?

SEO optimization is a very tedious task. Apart from having to adjust to the constant changes of a search engine’s algorithm, it’s filled with different concepts (technical SEO, on-page SEO, off-page SEO…) that can be, at times, overwhelming. However, with the help of a solid business framework and SEO tool, you can get a head start on your competitors by assessing important aspects such as: 

  • Keywords your competitors are currently ranking for
  • High volume keywords with a low cost per click (CPC)
  • Site performance
  • Backlink monitoring and analysis
  • Link building

Final thoughts

If you’re active in trying to update your website content and online presence, you’ll need SEO optimization. 

As search engines and social media platforms continue to change their algorithms, it’s fair to say that SEO is a never-ending cycle, giving your business ample time to catch up to your competitors. 

Apart from the membership fees and steep learning curve, especially if you’re a beginner, some of these tools may be beyond one’s comprehension. 

Start by assessing your needs. Once you come up with a framework, try using free tools online aside from Google Search Console first before you invest in any SEO tool that may not be beneficial for your business.  

If you’re interested in learning more, here’s a useful article on ten ways you can optimize your SEO without having to invest in an SEO tool. 

Author:

@Derick Quinanola

Date:

01-04-2022

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