These Awesome Tools Can Help You Level Up Your Social Media Game

Businesses of different niches all use social media to promote their products and services — and why wouldn’t they, given that billions of people use these daily? Platforms like Facebook, Instagram, and Tiktok have become a part of daily life. 

With all that popularity, it can have some drawbacks though: it can feel impossible to reach the right audience.

From the flood of content that people see on their feed every day to the fact that the average attention span of humans continues to decline over time, it can be a challenge to capture (and maintain) the interest of followers. 

Even the biggest companies with some of the most reputable marketing professionals go through a trial-and-error phase to find the right mix to maximize return on ad spend (ROAS). 

Does it mean you should consider different avenues to promote your brand? 

No!

Truth be told, social media marketing will take some time to get right. But with a few strategies, patience, and by using some of the tools mentioned in this article, you can be one step closer to building an appropriate social media marketing strategy to further the aims of your business.

Why you need to stay active on social media

Staying active on your social media page can help you grow your business to a wider audience. 

Once you clearly define your social media goal — increase brand awareness, convert leads into sales, gain followers… you’ll be better able to zero in on the type of content and ad campaigns you should be executing. 

Think of it this way: what are a sports team’s chances of winning without having a game plan? 

Not great. 

They scout and carefully assess who they’re going up against. They do everything possible to understand their competitor’s strengths and weaknesses and use this knowledge as they work together to reach a common goal.

The same can be said for a marketing strategy. Start by establishing the groundwork in terms of exactly what you’re up against, and assess how your team can work best to attain your objectives.

If you want to move forward confidently, you’ll need some professional resources at your disposal. Luckily, there are some brilliant tools available to help make the job easier for you.

Here’s a list of some of the most popular ones:

1. Canva

person in black jacket holding white printer paper

Visual content is gold on social media - and Canva has become one of the biggest visual gold mines out there. 

Launched in 2013, this Australia-based company aimed to empower the world to make design accessible to everyone. Less than a decade later, it has over 60 million active users across 190 different countries, revolutionizing graphic design across the globe! 

Canva offers pre-made templates for just about any graphic design project — digital posters, infographics, videos… making it easier to bring your ideas to life. 

They even offer a comprehensive library of videos, elements, stock photos, and other resources all for free. 

2. Buffer

woman in brown long-sleeved shirt in front of dry erase board

One of the most vital factors in enhancing your social media presence is to keep up with the needs of your customers. But, as a business owner, you probably have too much on your plate to keep an eye on your social media pages, right?

Buffer makes it possible! When you’re on the go or have other matters to attend to, this social media scheduling and analytics tool can help make sure that you publish posts ahead of time and pick up relevant data from your posts.

If there’s one thing consumers love on social media, it’s consistency. If you have multiple social media accounts, wouldn’t it be better to access them all in one location instead of clicking-through different tabs? 

When you use Buffer, you can also ensure the content you create is posted during the hours where the majority of your followers are online.  


3. Brand24

man in white US Polo Assn. collared top

Brand24 is a media monitoring tool packed with analytics. It even lets you find out what people are saying about your brand online, monitoring the internet in search of the keywords you provide. 

Since most user-generated content doesn’t have brand tags, this media monitoring tool helps businesses get a better grasp of monitoring keywords that will help your business rise in search results.

Knowing what your audience searches for online can help you evaluate whether you should continue your current marketing campaign or pivot in a different direction.

4. Sprout Social

person holding white Samsung Galaxy Tab

Social media marketing can feel overwhelming — even for ‘experts.’ 

Similar to Buffer, Sprout Social is another all-in-one social media management tool where you can organize and monitor all of your social media channels at the click of a button. 

If these two tools are interchangeable, what will compel you to choose one over the other?

Here’s how Sprout Social has the upper hand. This site gained popularity for its surplus of features: scheduling, analytics, listening, user-friendly interface, customer care solutions… and that’s just the tip of the iceberg when it comes to how Sprout Social can ease your social media marketing journey.

Want all of these useful features rolled into one convenient social media management sushi? Then Sprout Social is the way to go. 

The only nuisance? It comes at a relatively higher cost than Buffer, making it unsuitable for some startup businesses. 

Final word

It can feel close to impossible to understand how social media marketing works. The steep learning curve makes it seem daunting, especially for beginners. 

However, it only takes some planning and using the right tools to find the right formula that can work for your business!

It can be difficult to call anyone an expert when it comes to social media, especially with the next trending platform under construction and each of their algorithm’s always changing. 

Social media marketing has considerable benefits to offer, for startups as well as for established businesses. Connecting with the people that you aim to serve can get your product or service the spotlight it needs to shine — and it’s all at your fingertips right now. 

Doesn’t that feel exciting?

Author:

@Hazel Gil

Date:

12-26-2021

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