Top 10 Free Online Social Media Marketing Courses Today

You may have encountered a lot of paid and free online social media marketing courses on the Internet. You’re probably wondering if they can help you in any way. To give you an idea, social media marketing refers to a form of marketing using social media platforms. This includes Facebook, Instagram, Twitter, YouTube, and LinkedIn. They are extremely helpful if you want to reach a wider audience when you promote your products and services online.

However, the world of social media marketing is a tricky one. It has a lot of twists and turns that can confuse you along the way. You need to learn how they work if you want them to work for you and your business. Fortunately, there are various online social media marketing courses that can help you learn all you need to know.

Let us help you choose by listing the top free online social media marketing courses. These platforms are available right now so that you can start using social media to your advantage:

1. Facebook Blueprint Training (Facebook)

Instead of it being a single online course, this is a one-stop-shop learning center that can teach you different topics on social media marketing. Some of the courses you will find here are about how to start digital marketing, creating a strong online presence, getting your audience, and building relationships.

It focuses on how you can market your business on Facebook, Instagram, and WhatsApp. Each course only takes 10-20 minutes to complete. They are extremely user-friendly and detailed. You will learn a lot about social media marketing really quickly.

2. Social Media Marketing Foundations (LinkedIn Learning)

This 9-part online course by LinkedIn Learning is another beginner-friendly class that provides a concise overview of social media marketing. It discusses a variety of topics ranging from putting together a social media strategy up to engaging with your customers online.

The whole course only takes about 52 minutes to complete. It will also guide you through choosing the right social media channels, publishing on social media, selling on social media, measuring social media activity, and innovating with social media.

3. Fundamentals of Digital Marketing (Google Digital Garage)

This course gives you everything you need to know about digital marketing. It goes beyond social media by also discussing search engine optimization, web optimization, and mobile marketing. So, you will understand what paid and organic search means and learn how to create optimized web pages.

This beginners’ course is accredited by The Open University and Interactive Advertising Bureau Europe. It has 26 modules that you can go through at your own pace. All you need is a total of 40 hours of your time and you can gain a recognized certification at the end of all the video tutorials. 

4. Social Media Marketing Certification (Hubspot Academy)

Led by Hubspot Academy professor Crystal King, this newly-updated course includes all the important topics that every aspiring marketer, marketing manager, and social media marketer should know. This class is created to help everyone gain new customers and establish brand loyalty.

With its 8 lessons, you will be equipped with the knowledge of how to develop a fool-proof social media strategy for your business. You will also be able to put together an inbound social media marketing strategy and change the course of your business and career.

5. Introduction to Social Media Strategy (SkillShare)

This 43-minute course is led by Buffer’s digital marketing strategist Brian Peters. It’s another class perfect for social marketing beginners. It aims to help you create an effective social media strategy that can increase your website traffic, brand awareness, and sales.

The topics include getting started, finding your voice, choosing the right platforms, creating and curating content, and using the right tools. You will also learn a 5-step Facebook Ad strategy that will allow you to engage with your audience and achieve all your business objectives.

6. The Business of Social (Coursera)

Led by Randy Hlavac of Northwestern University, this advanced course aims to make social media marketing a fundamental element of your business’ marketing strategy. It will teach you how to track your performance online and how you can link your results to your sales.

This course also talks about the legal considerations to be aware of in social media marketing, such as privacy and security issues. It also tackles how to put together a pilot program and evaluate its sustainability. The whole course takes a total of 5 hours to complete, over a period of 4 weeks. 

7. Social Media Ethics (Udemy)

Social media marketing may be a free-for-all avenue where everyone can post anything they can think of. However, to keep this place as peaceful as possible, there are policies that need to be followed and that’s what this course will teach you so that you can avoid any local, state, and federal violations.

Created by digital marketing consultant Eric Schwartzman, this course talks about the Agency Law and National Labor Relations Act. It will also help you understand things like good netiquette, defamation, discrimination, and harassment. In addition, you will learn to differentiate between public and private information as well as using confidential sources.

8. Social Media Training for Beginners (Constant Contact)

This online course is made for social media marketing newbies. It will teach you how to establish your social media presence on different platforms. You will also learn how you can maintain it. 

It covers Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, Snapchat, and Google My Business. Last but not least, the course will make you realize why social media marketing is a must for your business as it can help you attract new business and get loyal customers.

9. Social Ads 101 (Wordstream)

Focusing on social media advertisements, this course promises to provide an understanding of the different nature of social media ads on various platforms. It covers advertising on Facebook, Instagram, LinkedIn, YouTube, TikTok, and Snapchat. But before these, it will explain why you should be considering advertising on social media in the first place.

This course will also provide you with social media advertising tips that will help you get started. Moreover, it teaches you how to track your ads’ performance and how to target your audience at the right place and time. 

10. Social Media Analytics (quintly)

This is quintly’s first online course and it aims to provide beginners and professionals with information about the basic principles of social media analytics. It includes 5 parts, starting from the introduction, 3-step social media analytics cycle, and the summary. You will also have access to reading materials, videos, and quizzes.

This course will teach you what social media analytics is all about and its importance to businesses. What’s more, you will learn about the social media landscape, how to conduct a situation analysis, point out data-based goals, and understand relevant reports.

Social media changed our lives by making us more connected to one another despite the distance. However, its impact did not end there. It has also transformed the way we spread information. Companies, of course, have taken notice of all the advantages social media platforms provide. 

The business world witnessed how various social media platforms changed people’s behaviors when it comes to consuming content. Now internet users spend increasingly more time on their smartphones where they can conveniently access these sites using their respective apps. So, it’s only logical for companies to make best use of social media to improve their branding and find new customers worldwide.

“Brands that ignore social media...will die. It’s that simple.”
- Jeff Ragovin

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