How To Use TikTok To Promote Your Small Business

To some, TikTok might only seem like a social media platform for teens and nothing more. After all, it was made for making videos, and the younger generation loves to be part of it. However, what if we told you that TikTok isn’t only for teenagers and can also be used for business purposes?

Of course, TikTok isn’t the right platform for all businesses, especially those who aren’t into video marketing. However, it’s free to use and is the easiest social platform to gain international exposure. 

TikTok has changed so much over the years and has become a platform for all users who love making videos, so in this article, we will find out how you can use TikTok to promote your small business. 

Let’s dive right in! 

How to use TikTok to promote your small business 

Study the platform 

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You don’t want to start promoting your business on TikTok without taking some time to learn the platform. After all, even though you are only creating videos, there are still many things you have to learn about TikTok before you can start using the correct strategies to implement in your company. 

You can see what type of content will work on TikTok and how to interact with others so that your business can naturally fit in. TikTok is all about fun content and promoting what is trending. After all, people go on TikTok to find out to get entertained. 

Here are a few things you need to try when using TikTok: 

  • Watch videos: as soon as you open the TikTok app, you’ll see many videos recommended to you for watching and allow you to get a feel of the platform.
  • Create test videos: you’re not aiming to be a professional videographer, and at the beginning, don’t expect to be the greatest video editor. Instead, find out how to go live on TikTok, run some test videos, and get the hang of using filters, cool effects such as face zoom stickers, add background music to your videos, and explore the many other features TikTok offers. 
  • Follow accounts you prefer: to be more effective in using TikTok, it’s best to follow accounts you choose and try to see what content they are posting and how you can use that content for your own channel. 

Identify who your target audience is 

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Before you go any further, what’s important for you to know is who your target audience is. According to statistics, 43% of the global audience on TikTok is aged 18-24 years old. Overall, we see that the dominant age group is Gen Z; however, there are different age groups as well. 

Older age groups don’t really prefer TikTok, so if you promote your product or service to an audience above 40, you need to be specific in your videos and work extra hard to get to them. However, if your audience is of all ages and particularly Gen Z, you will have an easier time gaining followers on Tiktok. Once you identify your audience, you can proceed with the following next steps.

Try different types of content 

Once you’ve learned how to use TikTok, followed a couple of your favorite accounts on TikTok, identified your target audience, and even taken a small glimpse of what your competitors are doing, it’s now time to create content for your business. While you are creating videos, there are so many alternatives you can use to promote your business. Here are a few things you can do to make your content more interesting: 

  • Introduce yourself in your first video and add a unique song that represents your brand 
  • Give your followers a small tour of your workspace and your product & services
  • Share your story, but make it inspiration and how you managed to succeed with your business
  • Try to include what users have to say about your product and service instead of doing so on your own 
  • Show a short video of what your day at work looks like and what you stand for 
  • How’s your product made? Show a step-by-step video. You don’t have to include every step in one video. 
  • Try creating tutorials for other people who want to start their own business

To say the least, there are many different ways you can share content on TikTok. After all, the average time people spend on TikTok daily is about 52 minutes, and this shows that Tiktok users like to have fun and watch creative videos. Of course, they don’t want to watch boring videos on why they should use your product, but the best idea is to show them what makes your product unique and why it’s fun to use. 

Additionally, try telling a story while you showcase your product to make it more exciting, and let’s not forget that, according to Psychologists, stories are the best method of setting up an emotional connection with your audience.  

Launch a hashtag challenge 

An excellent way to promote your business on TikTok is to set up hashtag challenges. A hashtag challenge is when you encourage TikTok users to recreate your content and add your branded hashtag to their content. 

Wildly because hashtags are trending, it’s an excellent way of getting many followers in a short period of time. For example, Laura Mercier started a hashtag challenge called #READYSETGO and promoted their loose setting powder by creating a ‘makeover’ challenge; through this, users began to showcase before and after product results as a video transition effect. The brand managed to team up with five influencers and reached more than 19 million people during their hashtag challenge. Additionally, the hashtag challenge reached more than 8 billion impressions too! 

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Only by seeing the results of this one hashtag challenge you get the whole point of how effective a hashtag challenge can be. You might only start on TikTok and break records when you run a hashtag challenge. 

Use hashtags 

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If you want your content to get discovered, you need to include some hashtags in your research. The best hashtags to use are trending ones and, of course, those that are part of your niche. Also, ask yourself the following questions: What does your target audience click on the most? Which hashtags relate to your business? 

Never use random hashtags and those that aren’t part of your niche. If you do, you’ll not only be drawing the wrong audience but also have unengaged followers. In addition to that, consider using hashtags that are most relevant to your video content. This point is key if you're using TikTok to promote your business.

Last but not least, ensure that your hashtags are somewhat popular and not those that only have a few thousand followers. However, you want to balance everything out; the best strategy is to go with hashtags with a decent number of followers. If you add too many extremely popular hashtags, your video will get lost in the millions of videos being created each day on TikTok. 

Include user-generated content 

While starting to create your own videos is an excellent way of promoting your business and raising brand awareness on TikTok, it’s always a great idea to include user-generated content in your videos. For example, create a branded hashtag for your business and ask all of your loyal customers to use that hashtag whenever they make a video on TikTok. 

User-generated content is also associated with the hashtag challenge, but you don’t always have to create a hashtag challenge. Doing this allows users to find more about your company and what you do. For example, users who will view your video about your product might start following you and, later on, purchase your product. 

Wrapping it up 

Well, that’s about it for this article. These were our top tips on how to use TikTok to promote your business online. What is so great about TikTik is how it’s free to use and allows you to scale your business online. Even better is the organic growth you can get from the platform itself. 

As we mentioned before, TikTok has been a fast-growing social media platform since 2016 and has managed to make large innovations since its launch date. Especially if your audience is gen Z, this is your opportunity to provide the best value you can to them. 

Whenever you make videos, try to sound inspirational and exciting. One of the biggest mistakes that you can make is to only focus on talking about your product, but a better idea is to ensure that you show your audience what kind of value they will receive if they use your product. Additionally, tell an inspiring story while you showcase your product. Everyone loves to hear a good story but not be bored to death.

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