Interview With Victoria Saucier, Founder & CEO of Bloomojo
Victoria is driven to empower people to take health into their own hands and focus on prevention rather than last minute cures. She is a passionate entrepreneur, advisor, and investor in companies geared towards impacting global change. Victoria is also an avid traveler, mother of two amazing kids and a passionate supporter of charitable endeavors benefiting children. Bloomojo is the first company to create a peer to peer marketplace of health and wellness providers, who will come to you on demand, anytime, anywhere. Consumers can find and book providers of a broad range of specialties in three categories: integrative medicine doctors, holistic nurses and wellness providers. Check out the hottest health startups in NYCWho are your ideal clients? Our ideal clients are all individuals who seek an easy way to stay healthy and want convenience, privacy, and personal attention; and any sized businesses that want to reduce cost and increase productivity, attract and retain better employees, and keep them happy and healthy. Currently, the most proactive group of the population who is actively seeking preventive measures for a healthier lifestyle are middle age women, seniors and people who are looking into alternative methods of healing because they want to focus on disease prevention or have exhausted all options of conventional treatments. Is this your first business? No. I started my entrepreneurial journey very early, not because I had to, but because I loved to be my own boss. I have built many businesses throughout my life. Some of them were very successful; some of them were a learning curve. But I don’t see Bloomojo as a business; it’s more like passion driven by greater mission. What is the biggest reason for your success so far? Believing in myself and universal life force. Knowing that I can do anything I can think of. Building amazing teams and surrounding myself with people smarter than me. Having a clear vision but also being open-minded. Always learning. Loving life and appreciating every day. What were the earliest indications that this business could be successful? We are in our early stage but I have no doubt that we are building a business, which would help millions of people, and it cannot be anything but a success. We have an amazing response from people and businesses. Practitioners tell us, “We cannot wait until you launch”. We also were thrilled and honored to be selected as one of the top 10 emerging startups in Marketplace category at this year's LAUNCH Festival. What position did you hire first? This is the first time I had started a technology driven company. I had to learn a lot. The tech team was essential in implementing my vision. What is working best for your marketing right now? Social media and partnerships. What is your biggest differentiator? We offer a solution to individuals and businesses. What makes Bloomojo different from the competition is our focus on empowering the consumer to take health into their own hands and focus on prevention. While our competition is primarily focusing either on immediate care or offering limited services, we offer a broad range of integrative health and wellness therapies and we are making disease prevention easily accessible, transparent and affordable to all people regardless of their age, income, or perceived health status. What is the toughest decision you've had to make in the last few months? Building a company is like raising a child, you want to raise and nurture your child with love and affection but be strict and tough enough to teach your child how to be independent and be best at what they do. I don’t think there is any CEO who has not been in the situation of making tough calls. We had to pivot 3 times until we found the current model for our marketplace. It’s a constant evolution. If it was possible, what advice would you give yourself 10 years ago? Wow, I really stumbled for an answer. I have no regrets in my life, even divorce and raising kids as a single mom, was something I have come to appreciate. As a strong alpha woman, I used to attract weaker men in my personal life. I wish I have learned how to handle that earlier. How did you meet your co-founders or business partners? I am a single founder. I meet and connect with people all the time at conferences or events, or I just reach out via social network to someone directly. What book are you most likely to give as a gift? It depends on what I see as the most useful book to that particular person. It’s probably will be some sort of personal development book, like a great book by Vishen Lakhiani “The Code of the Extraordinary Mind”. Favorite place to travel to? I am well traveled and I love Europe and South America. But I still have a huge bucket list of places to visit. I am a curious monkey. What is the best small business in your neighborhood?BucketFeet, a shoe company in that sells unique art for your feet. What inbound marketing strategy has provided the best ROI? Social media and conferences have been the most effective. What advice do you have for new founders? As Nike’s motto is - Just do it!