10 Video Editing Apps Entrepreneurs Can Use For Their Businesses

As a business owner, you probably already know this for a fact: video content marketing is everywhere nowadays! Gone are the days when videos were completely optional for startups. You truly need to ride the trend and learn to use video editing apps.

While it’s always possible to hire professional video editors to help you out, here’s the deal. There are a lot of excellent video editing apps in the market that can make the work easy for you. With the help of these tools, you get to create professional-looking videos for your business without having to break the bank.

Best of all, many of these services are available for free or for an inexpensive one-off cost or subscription.

10 video editing apps business owners should check out:

Here’s our list of fun, easy-to-use video editing apps you may want to start with - featured here in alphabetical order!

Adobe Creative Cloud Express

video editing app

Adobe’s Creative Cloud Express allows users to “edit videos for free in minutes,” regardless of skill level. According to their website, anyone can “make impactful video stories and motion graphics” with the platform.

The free plan allows users to access all the basic features. Meanwhile, the premium version takes the entire experience to a whole new level. You get to use premium templates and design assets, along with access to millions of Adobe stock photos, exclusive fonts, and more.

A premium Express subscription will cost you $9.99 a month or $99.99 for a year. In case you’re not ready to commit just yet, you can instead check out the 30-day free trial.

Canva

Mainly known as a graphics design tool, some may be surprised to learn that Canva also has video editing capabilities.

Canva boasts a user-friendly interface. It’s definitely ideal for inexperienced video editors. Plus the service is available both on mobile and desktop, which means you can edit videos on the go. No need to install any software!

According to the Canva website, their video editor offers “thousands of fully customizable templates.”

The tool is free to use but you may also opt for Canva Pro to access more features. For that, you will need to pay $12.99 per month (or $119.99 per year) for up to 5 team members.

ClipChamp

video editing app

Another free-to-use platform, ClipChamp is a video editing app you can utilize for creating content for YouTube, Instagram, and other channels. In fact, it allows you to create an unlimited number of videos without watermarks (unless you’re using stock clips).

The ClipChamp team tells us their mission is to “help everyone to become a creator of awesome video content.”

As mentioned, basic features are free for all users. On the other hand, a Creator subscription costs $9 monthly while a Business account is at $19 monthly. Lastly, the total package Business Platinum requires users to pay $39 per month.

Filmora

Wondershare’s Filmora has got to be one of the most user-friendly video editing tools out there. They have many interesting editing features such as keyframing, motion tracking, split screen, screen recorder, and more.

So far, more than 85 million users across 150 countries and regions trust Filmora. Truly, the company is living up to its goal of pushing “storytelling boundaries” through straightforward video content creation.

For desktop users, the Filmora software is available for both Mac and Windows. In addition, mobile device editors may use the FilmoraGo video editing apps on Android and iOS.

The premium Filmora version for Mac and Windows both cost $9.99 a month or $49.99 annually. Meanwhile, users can pay a one-time fee of $149.99 for Filmora Pro. Go check out their website for more information. 

Headliner

video editing app

Got a podcast and want to expand your reach? You may want to turn your episodes into videos!

This is where Headliner comes in. This video editing app lets you add captions to your videos, which can help make your podcast more engaging. The automatic transcription feature makes this possible. Moreover, you can even add animations, GIFs, and photos, to your exported videos.

Headliner is available forever free for those who want the basic features. Otherwise, a Basic subscription will cost you $7.99 per month while the Pro version has a price tag of $19.99 per month.

InShot

If you’re more of a mobile device user than a desktop editor, you’ll love InShot. To give you an idea, this tool has a 4.8 Google Play rating and a 4.9 on the Apple Store. So yes, you get the picture: this is one of the most reliable video editing apps out there!

Some of InShot’s features include video trimming and splitting, merging clips, and speed adjustment. Additionally, they have a library of animated stickers, effects, filters, royalty-free music, and more.

The basic InShot app is free to download for iOS and Android users. In-app purchases are also available. 

KineMaster

video editing app

Kinemaster is another mobile app that allows you to edit videos like a pro. The company emphasizes that the tool has “a robust feature set wrapped in an easy-to-use interface.”

No wonder, numerous businesses, content creators, and social media influencers use Kinemaster. Indeed, creating, editing, and sharing videos becomes much easier with this powerful app.

Trimming videos, adding music or voice over, and using effects and texts gets done quickly and without any hassle. 

To get rid of the Kinemaster watermark and access more features, you will need to go for the premium plan. This will cost you $4.99 a month or $39.99 a year.

Magisto

Next, we have Magisto, an online video editor that is both “fast and powerful.” In fact, it promises users that they’ll be able to “make outstanding social videos in minutes.”

Magisto has automatic editing features, which means users can just pick an editing style, upload their video, and choose music. Then the app does the job for you!

As if that wasn’t enough, Magisto also has amazing features like auto cropping, facial recognition, filters, and more. 

According to the company, their video editing app now has over 90 million users across the world.

A premium account will only cost you $4.99 a month while a professional plan costs $9.99 per month. Lastly, the business version requires a monthly subscription fee of $34.99.

Splice

Splice is one of those fantastic video editing apps that makes editing a real joy. The brand markets itself as “the choice of professionals.” Besides, their website guarantees users a smooth editing experience and a massive music library, paired with pro-level editing tools.

In short, Splice puts “all the power of a desktop video editor in the palm of your hand.” Another good thing about it is that it doesn’t have watermarks, even for free users

Splice is available to download for free via the App Store and Google Play Store. Meanwhile, interested users may go for a premium subscription at $2.99 per week or $12.97 per month.  

Vimeo Create

Vimeo Create lets you “make stunning videos that look like they took hours (but only took minutes).”

This online video maker has over 3,000 video templates for users to choose from. What’s more, they even share video editing tips and tricks to help editors improve their craft.

The basic version is free to use. Otherwise, those who want to subscribe may use the Plus version for $7 a month. Additionally, Pro is $20 monthly while Business is $50 per month. Finally, a Premium account (which is perfect for unlimited live streaming) will set you back $75 per month.

All subscription plans are also available for a 30-day free trial.

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