Want to Boost Your Social Media Engagement? Here Are 6 Proven Tactics

Social media can be a game-changer for every business when done right. With social media users constantly on the rise, marketing a business’ products and services is easier now than ever before.

Why?

For starters, Facebook alone has over 1.9 billion users daily. There’s no doubt that businesses will continue to use certain social media platforms in future marketing campaigns to increase their following and brand awareness.

Obviously, your business isn’t the only one using social media to promote a particular product or service. In order to utilize social media to your advantage, you’ll need to employ different tactics to engage your target audience.

So, if you’re ready to dive in and learn a few simple ways to boost your social media engagement, here are 6 top tips:

1. Talk with your audience

Nobody wants to be left hanging when you give them praise or ask a question. Respond promptly and politely to customer reviews, tagged posts, comments, or personal messages (positive and negative). Be careful not to sound too robotic in the process - try to be natural and don’t use too much jargon when responding. 

Knowing that you value their thoughts and opinions will make your customers feel good - in turn compelling them to make another purchase and increase your brand’s recognition through their recommendations.

While responding to customers on social media may sound customary for most businesses, many still fail to hit the mark. Remember, conversations build connections. The more you interact with people in a conversational tone, the more they’ll remember you.  

2. Ask a question

There’s nothing wrong with asking your customers for input on a certain matter. After all, the principle of the ‘customer is always right’ has traditionally done wonders for businesses.

Asking a simple question, or launching a survey or poll on a new product on your feed will get people talking. This makes them feel involved with your brand and helps you map out your business strategy. 

When asking questions through a social media post, make them as open-ended as possible. This will result in followers expressing their ideas and sparking new conversations.

Take this situation for example:

Say, you're in the business of selling T-shirts. Questions you can ask are:

  • What’s been your favorite release so far?
  • What design should we do next?
  • What do you think of our upcoming design?
  • Which design should we bring back?
  • Thinking of doing a collab, is anyone here interested?

3. Add visuals to your post.

Some posts can get hundreds or even thousands of reactions, while others might get none at all. When creating a social media post to boost engagement, it’s important to test different visual creatives and build on what’s been working for you in the past.

Social media platforms nowadays are more than just simply posting, there’s hidden psychology behind it; with competition overly saturated, this makes every visual you share all the more important. To come up with a visual that will get people’s attention right away to stop them from scrolling, here’s what you need to do:

  • Test different color schemes
  • Use less text
  • Avoid using stock photos
  • Add faces of people using your product
  • Use high resolution images
  • Use different visual content (video, gif, slideshow, instant experience)

According to Twitter, adding photos and videos can result in an increased number of retweets and engagement.

To better understand this tip, take this for example.

Say you’re a yoga instructor looking to gain followers or add members to your classes; instead of listing the different positions they can learn when they join your class, consider uploading images or a video of you demonstrating or guiding one of your students on the steps to complete a pose or position. Adding social proof and faces to your posts indicates that you’re honest about your offering and not trying to hide anything from your audience.

4. Know when to post

It can be hard for posts to reach your followers organically especially with the recent IOS updates. 

Does this mean you should post as often as you can? 

No! This could result in you being seen as a nuisance, causing followers to disengage and unfollow your page entirely for overcrowding their feed.

You don’t need to scour through all your social media posts to see which had higher levels of engagement and reach - all social media platforms have analytical tools that provide you with all the relevant metrics and data you’ll need to give you a better idea of when to post, which visuals are working, and which to ditch.  

Another useful tip you can use is to add your input on trending topics. However, in doing this, you’ll need to be careful not to send the wrong message to your audience by offering input on random topics unrelated to your brand. 

5. Host a challenge or giveaway

Everyone loves the opportunity to win a freebie or showcase some of their skills and talents. Challenges and giveaways are a great way to get a new wave of customers; even if they don’t end up winning. 

Not sure how to host a challenge or giveaway? Don’t worry. Here are a couple of ideas for you to build on:

  • Month-long trivia
  • Photo contest
  • Caption contest
  • Best product review
  • Tag a friend to win
  • Who can get the most likes with our hashtag 

When coming up with a unique giveaway, here are two more useful nuggets to keep in mind:

  1. Make sure your giveaway or challenge is not too serious or mind-boggling. This can cause your audience to lose interest in trying to participate.
  2. Clearly outline the rules to avoid misleading your audience and to abide by the social media platform’s policies.

6. Connect with influencers in your niche 

Having a familiar face represent your brand can instantly increase the trust and credibility of your brand to your followers. ‘Influencers’ as they’re called, have become the new target for businesses to market their products to help influence the buying decisions of target markets. This can increase exposure to a wider audience instead of experimenting with different audiences when running ad campaigns. 

Conclusion

Increasing social media engagement is an effective tool in every marketing strategy. It promotes brand awareness to both existing and potential customers. If you want to create posts that get the best results, using a combination of the tips discussed in this article will be a good starting point.

“Your true success in life begins only when you make the commitment to become excellent at what you do.” - Brian Tracy

Author:

@Derick Quinanola

Date:

11-29-2021

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