Ready to see it for yourself?
One of our workspace experts will reach out to you based on your communication preferences.
Amazon is taking another digitized approach for grocery shoppers at Whole Foods. The global online retailer recently finished an experiment with gig workers on a new delivery model.
The goal they aim to achieve is to speed up deliveries and phase out long lines in grocery stores for good.
Reports continue to surface that Amazon has continued to struggle in the delivery niche. For the past 15 years, they've failed to find a sustainable business model to propel them to the top.
Its direct competitors - such as Walmart, Albertsons, and apps such as UberEats, DoorDash, and GrabHub - continue to see success from their online platforms.
For this reason, Amazon has countered with moves of their own. Their latest plan is to execute a more efficient grocery-delivery model to attract customers to fill online orders.
That's where gig workers enter the picture.
Last February, Amazon informed gig workers who pick up online orders from their store that they could soon be working there full time for their ‘Whole Foods division’.
Upon hearing this development, most gig workers seem uninterested to take part or continue their freelance work with the company.
While becoming a Whole Foods employee may entitle gig workers to certain benefits, they would have to give up one of the best perks of working as a gig worker: flexibility to control their work schedule.
In reality, most gig workers also work for other companies - some may even work for Amazon’s competitors as well.
“This is supposed to be a side gig for a lot of people,” one Whole Foods employee told CNBC. “If there are changes in their level of flexibility, I can see a lot of them leaving to work elsewhere.”
The initial description for the job would entail the in-store grocery shoppers working longer shifts. For starters, they would have to work two weeks scheduled three weeks in advance.
The need for more in-store shoppers is in response to Amazon’s need to fill and deliver orders within an hour or two.
“The benefit of that full-time employee model is to really have someone on-demand to fill the orders quickly within the store,” said Celia Van Wickel, senior director of digital commerce at Kantar. “This keeps them in Whole Foods for a longer duration to focus solely on Whole Foods activities.”
With 5 billion people using the Internet, no business should ignore the incredible potential of digital marketing. However, in the oversaturated market, it is tough to stand out from the crowd. Plus many companies are seeking to create partnerships with others who will promote their products or services. This creates an opportunity for individuals who…
Coworking has become increasingly popular in the wake of the pandemic. The local resources offered are useful for freelancers, independent contractors, and remote workers alike. But it’s no longer just about the facilities - the coworking space design is also a significant factor for users. By creating a productive environment, a good coworking space helps…
Whether you’re looking for an NYC event venue for person or business occasions or you need a fresh perspective for your workday, a business address or virtual mail box, or if it’s time to level up your business and you’re looking to make some serious marketing moves, we have the answer for you!
Please select a different location.