Here’s Why Digital Marketing Is Key For Business Resiliency

The marketing world has undergone a rapid and intense change in the past 20 years. Businesses have evolved from a reliance on paid advertisements and yellow pages with consumers’ support on digital platforms. Those who failed to adapt to online marketing and are still utilizing paper and print ads need to cope. At the same time, their competitors enjoy better access and improved connections with their customers. But why is digital marketing the key to resiliency?

It’s no secret that adaptability is practically a superpower that entrepreneurs need to hone. But now that the world is delving into a digital landscape, businesses must strive to stay on top of trends.

Digital marketing is the new frontier you need to traverse to lead your business towards success. Digital marketing, especially nowadays, give your brand a competitive edge in the market. If you want to know how digital marketing can leverage your business, keep these things in mind:

1. Reach more people for less

One reason why marketers LOVE digital platforms is their cost-effectiveness. Towards the end of the late 1990s, businesses spent close to $60 billion in print advertising, which drastically whittled down into a mere $20 billion in the early 2010s. This came with the rise of today’s biggest social media platforms, namely Facebook, Twitter, Instagram, and YouTube. As users flocked to these websites, attention to print ads waned rapidly, with consumers favoring material found online.

Digital marketing is key to achieving your business goals. With this, you can opt to reach out to people who are exclusively part of your target market. This group of people refers to those who show an active interest in your brand. Digital marketing also allows businesses to see how many people their content reaches. Thus, leading them to calculate if they’re getting any leads or sales through the material they’re putting out. In 2020, 51% of B2B marketers reported that their leads and sales had increased through social media.

Not only do small and medium enterprises (SMEs) rely on the power of social media, but 97% of Fortune 500 companies have turned to digital platforms to market their products and services. It comes as no surprise, as Facebook has 60 million active business pages to reach its 2.8 billion users. At the same time, Instagram boasts 200 million business accounts to reach its 1 billion users. With billions of people seeing quality published content, it’s no wonder that companies thrive when they maximize social media use.

2. Easier to reach customers

The large number of people who engage with online platforms also gives entrepreneurs the advantage of interactive communication. With this, they can potentially reach many potential customers, but they can also keep in touch with their current clientele. Your clients can access customer service more quickly. They can do so through chatbots that answer and cater to their needs, queries, and demands.

Getting in touch with customers directly also enables a better understanding of their needs and interests. 91% of consumers even ranked social media as the number one way for businesses to be able to connect with them. Sometimes, customers don’t have to reach out for you to be able to observe what catches their attention. These facts will appear once you analyze your post metrics or look at other areas that interest your market. Of course, you can always conduct surveys, offer giveaways, and engage with them. However, listening (and looking) can indeed be one of your best friends in marketing.

It will be easier to attract your target market's interest if they see how responsive you are to them. Digital marketing is key to long-term client connection.

3. Brand awareness and lead generation

Another edge that marketers have now is that they have access to the information they need, all via a single click. Social media analytics can instantly inform them how people are reacting to the content that they produce. Depending on the website, you can tell how many organic accounts saw a single post. You can gauge if they liked or shared it, or even if they hid the post or unfollowed you because of it.

For websites, you can also track how long a single user spent on your site, what they browsed, and what information they were looking for. This makes it easier to determine precisely how much time and approximate thinking went into researching and even actual shopping.

Because all of this information is within reach for most businesses, it’s also relatively easy to track which leads came from what sources. Whether your customer clicked from whichever platform, the reports can tell you which of them are working for your brand and what you need to make more use of (or even let go completely).

Marketers need not fret: it won’t be challenging to figure out what platforms to use and what strategies you should employ when speaking to your target market. This 2020 report by Oracle shares how to get people's attention across different generations, such as nostalgia-appreciative millennials, advocacy-driven Gen Z youth, or bargain-hunting Gen X adults. Speaking the correct language to the right people can take your business a step in the right direction.

4. Flexibility and sustainability

Of course, businesses and creators everywhere have gladly shifted to digital marketing because of its cost-effective and connecting nature and its flexibility and sustainability.

We don’t see ourselves moving away from the digital world we’ve created for ourselves. Print ads might not be entirely out of trend in the near term. However, savvy marketers can’t deny the increasing importance of visibility and accessibility on digital platforms and the benefits they can offer in the long run. It’s fair to say that the shift toward digital marketing can decrease marketing costs for businesses and boost them on the radar of people that matter to them.

Conclusion

All in all, digital marketing is the key that can help businesses make themselves better known in their communities and target market. With this business approach, they can create connections with their customers and skyrocket their business up to greater heights of success. 

If you’re looking to up your digital marketing game, you’re DEFINITELY in the right place: we know that no one is born a perfectly-skilled professional, so we’re ready to let you in on some digital marketing secrets. You’ve got this!