Why Joining Facebook Groups Is Essential For Your Business

Social media has revolutionized the way that businesses reach their target markets. While establishments previously relied on print ads and traditional advertising to signal boost their products, nowadays marketing campaigns can be launched from offices to consumer fingertips within a matter of minutes! Facebook is one of the platforms that has made this development possible — with its nearly three billion users, brands and entrepreneurs have utilized the social media superpower to benefit their businesses.

It’s no surprise either how quickly companies made the shift to online means of advertising. On average, people spend about 144 minutes per day reading through social media, making it the prime opportunity for businesses to sneak in a promotion (or two, or ten!). Facebook has even developed features to make it easier for businesses to use the platform to their advantage.

One of those ways is by turning Groups into a marketing supertool. Here are some of the ways that Facebook Groups can drive the success of your business up to cosmic heights:

Direct line to customers

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The main difference between a Facebook Page and a Facebook Group is simple: anyone can see the content of your Page, while Groups provide more privacy settings that can be tweaked to your needs. This can prove to be advantageous for those who opt to use Groups. There’s no limit to how many people can join a Facebook Group, meaning that businesses can moderate their Groups and see who the members are, then get a better feel for their interests.

Brands can also use Facebook Groups as an avenue to address customer concerns, receive feedback, and most importantly, build relationships. These online avenues are excellent opportunities for customer service to speed up or even grow more personal. People can also help each other out by answering one another’s queries. In addition to customer support, companies can also opt to use these online spaces as announcement channels. People love having the idea that they hear about things first, so a little bit of “exclusivity” can help your customers feel even just a little bit more special.

Business-specific features

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Aside from being a platform for additional customer support, Facebook Groups can also give businesses the opportunity to share learning material with their audience, as well as moderate (or even just observe) forums and discussions. There are certain tools that make these discussions more engaging and exciting for the members of the group: for example, badges can help identify who’s been in the group longest or who has been most active in the group, or even let you know whose posts get the most engagement and who posts photos often. Forums can also be more inclusive through features like “Ask A Question” and other similar integrations.

Another option for businesses is to collect feedback through posts and polls. Your audience can become more responsive when prompted with interactive posts — rather than expecting them to post on their own, you can ask them to engage with your posts, and eventually motivate them to leave reviews. While incentivizing reviews is often treated as a violation in the code of ethics, giving your audience and customers a satisfying experience can motivate them to organically share their feedback with you, too.

Organic reach

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Of course, Facebook also offers different privacy options for groups. One of the best ways to be able to maximize your reach is by setting your Facebook Group to either Public and Findable or Public but Content For Members Only. Depending on what your goal is, there are benefits for both. If your goal is to expand your reach and get as many people as possible to see your posts, then the Public and Findable privacy option might work best for you. If you’re aiming for a more personal community feel that has a sense of exclusivity for your members, or if you simply want to filter who is able to see your content, then you could have Public and Members-only Content so that people are able to find it (but not able to join immediately or see your content).

Some businesses also opt to create groups with Private settings, which are usually intended for more exclusive content or paid memberships. These online avenues are typically more intimate and well-moderated by brands or companies. Either way, groups are a great venue to be able to streamline content and reach a more specific target audience. Whether you’re hoping to collect feedback from your customers or simply engage with people who might be interested in your products, services, or online profiles, creating a Facebook Group is an excellent way to boost your organic reach.


Engagement and leads

person unlocking smartphone

When organic reach goes up, organic engagement is also likely to go up as well. More people seeing your posts means more likes, shares, and even followers! As mentioned earlier, creating communities on Facebook through the use of Groups can be extremely beneficial for businesses. According to studies, communities are essential when creating and strengthening brand loyalty. One of the ways that communities can be built through the help of these online spaces is by creating “share your product” threads, knowledge sharing, facilitating Q&As, as well as hosting giveaways, get-togethers, and even games. Depending on the interests of your target audience, Groups are a way to make things easier. 

When communities are built, especially online, it sparks curiosity and helps entice people to try out what you have to offer and why there are communities being built around it. It could be your product or service, or sometimes even just your advocacies and messaging — any of it can resonate or become important to the people you want to reach. Online communities are a great way to generate leads and eventually increase sales as well!

Author:

@Hazel Gil

Date:

11-12-2021

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