Why You Still Need to Be Using Instagram for Marketing

A decade since its original public launch, Instagram has become one of the most popular social media platforms, boasting over 1.3 billion active users. What began as a simple photo-sharing app for friends has evolved into one of the most powerful tools for brands, businesses, and creators across the globe. There are currently 200 million businesses using the platform!

With so many people on Instagram, how can you determine if it might still be a good place to promote your business? After all, it can’t be possible for every single business online to get the attention that they want, can it? If you’re already a user or a beginner just wondering whether Instagram might still be relevant for you or for your business, here are some things that you might want to consider:

The downsides of using Instagram to market

The number of people on Instagram can work either to the benefit or the disadvantage of businesses who plan to use it as a platform for marketing. About 95 million posts are shared on the platform each day! This means that some posts barely get seen (or don’t get seen at all). Businesses could post regularly and still not be able to reach a large number of people, meaning that they could potentially be wasting resources on using a platform meant to connect them with people that they want to reach.

Instagram can also be time-consuming. Not all businesses have dedicated marketing teams, especially in the case of smaller businesses that only operate within their local area. It takes a lot of time to learn how to use the platform in a way that it could actually work to your benefit. It can also get fairly expensive to learn how to use Instagram and maximize all of its features. Some promotions are paid, while some simply take up a lot of time and effort to learn how to use. Sometimes, Instagram isn’t always the best option for your business.

How this social media superpower can help you connect 

Three people in a meeting at a table discussing schedule on their Microsoft laptop

On the other hand, after some time and effort, Instagram also has the potential to build your brand awareness and skyrocket your sales. This can happen once you make the effort to learn more about your target market and what you can do to capture their interest. Learning what content is most relevant to your business and the people that you want to attract is the first step in figuring out whether or not you should use Instagram. If your target market is Millennials or the younger teens, then you might want to do more interactive, visual content that appeals to them. However, even if your target market is older audiences, there are still ways to reach them on Instagram, too.

Since Instagram first started as a photo-sharing app, it’s very visual in nature. Businesses have taken advantage of this by communicating their announcements and updates, as well as interacting with their customers, through eye-catching graphics, videos, and animations. Instagram games are a common favorite to capture people’s attention — whether they be checklists, bingos, uploading GIFs or other photos, getting someone to post on their story and tag a friend is a quick way to grow your following and engagements. Some other options include live videos, giveaways, and reels as well. When your followers see you making an effort to better connect with them, you instantly become more relatable and trustworthy.

Way to humanize your brand

white Android smartphone

When connecting with your preferred audience online, you’re also given the chance to show a more human and personable side of your brand. Authenticity is one of the most important factors when consumers decide whether they trust a product and buy from certain companies. Instagram gives you the chance to show that there are actual people who care about consumer interests and welfare behind the effort to make sales and expand your reach. Everyone knows you want their money and their attention — but online platforms like this one give you the chance to show that it’s not just about the sales, but also what you can do for the people who trust in you and give you their money.

A more concrete example of how brands can become more human is when they use social media to improve customer service and collect feedback. Instagram has developed features for businesses to improve interactions with their followers, which is a major plus for brands. From automated replies and message reminder notifications to story reply functions and polls, it’s so much easier to collect information and also be there for your followers, customers, and potential customers, too.

Marketing tools to make your campaigns easier

person writing on white paper

The tools that Instagram has developed make it easier for businesses to collect and analyze the numbers aspect of their social media campaigns. Of course, it’s important to post content and engage with other users, but how else would you measure the success of your campaigns? Instagram provides analytics that show how many people saw your post, interacted with it, shared it, and other similar actions. They can also tell you what demographic your audience falls under, making it easier to refine the content that you plan out and post.

Of course, ads on Instagram are also easy to design. They’re integrated seamlessly when users are browsing stories and posts, giving them that more authentic feel. Businesses can also choose to include promotional content in their postings or even partner with influencers. There are tons of options to move your advertising campaigns forward on the site. You’re also able to select your preferred audience so that you’re more likely to hit the nail on the head, so to speak — Instagram allows you to launch campaigns directed towards people who are more likely to be interested in your content. 

While some may be inclined to think that Instagram is waning in popularity, the opposite couldn’t be more true: it continues to gain relevance even as new platforms emerge. Instagram has simply been around far too long and has been integrated into the daily lives and routines of businesses, individuals, and even larger entities, like governments, creators, and pretty much everyone under the sun. Instagram simply makes it easier to connect with people.

With proper planning and meticulous execution, Instagram can bring significant benefits to your business. There’s no underestimating the power of connection! If you want to learn more about social media and where you can reach your target audience, read this article next.

Author:

@Hazel Gil

Date:

11-15-2021

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