THIS POLICY SHOULD BE READ IN CONJUNCTION WITH OUR TERMS OF USE, INTO WHICH THIS POLICY IS INCORPORATED BY REFERENCE.
Soho Workspaces, INC. (collectively with its subsidiaries, “Company,” “we,” “us,” and “our,”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy (the “Policy”).
This Policy describes:
The types of information we collect from you or that you may provide when you access or use our website application available at www.thefarmsoho.com (the “Web Application”), as well as our mobile application (the “Mobile Application”; together with the Web Application, the “Platform”).
Our practices for collecting, using, maintaining, protecting, and disclosing that information.
This Policy applies to information we collect on the Platform, in emails and other electronic messages between you and the Platform, and information gathered when you interact with our advertising on third‑party websites if such advertisements include links to this Policy. This Policy applies to your use as a user of the Platform, including as an employee or contractor of our users (as defined below).
This Policy does not apply to information collected by us offline or through any other means, including on any other website operated by any third party, or information collected by any third party through any application or content (including advertising) that may link to or be accessible from the Platform (see “Third‑party Websites”).
By using the Platform, you agree to the terms of this Policy. We may change this Policy from time to time (see “Changes to this Policy”). Your continued use of the Platform after changes is deemed acceptance of those changes.
User Agreements
Use of the Platform and any user information associated with the Platform may also be subject to separate written agreements (the “User Agreements”) between the Company and its users (“Users”). When applicable, this Policy may be superseded by specific terms in the User Agreements. If you use or submit materials on the Platform as an employee or contractor of a User, you agree to be bound by the User Agreements and any posted guidelines and policies related to such materials. If you do not agree to the applicable User Agreements, you will not be able to use the Platform.
What Information Does the Platform Collect?
To ensure that we provide you with the best possible experience, we store, use, and share information about you in accordance with this Policy.
Information You Provide to Us
“Personal Information” is information that can be used to identify you, such as:
first and last name;
email address;
telephone number;
age;
mailing address;
payment information (e.g., PayPal or other payment details processed for purchases); and
comments or messages provided in free text boxes.
You may provide us Personal Information when you:
request information;
submit a maintenance request or work order;
claim perks or benefits;
participate in a questionnaire or survey;
subscribe to emails;
purchase products or services; and
register or create an account on the Platform.
When providing Personal Information, please provide only relevant information and do not provide unnecessary sensitive information (e.g., Social Security numbers) unless specifically requested for a legitimate purpose. You may be asked to create a username and password that should only be known to you.
Automated Information Collection
In addition to information you provide, the Company and certain service providers may collect information about you during your visit to the Platform using automated tools.
Cookies: We use cookies to personalize content and ads, to provide social media features, and to analyze our traffic. We may use the following categories of cookies as defined by our transparency reporting:
Necessary / Functional Cookies: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference Cookies: Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistics Cookies: Statistics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing Cookies: Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
Unclassified Cookies: Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
Managing Cookies and Your Preferences: You can manage your cookie preferences at any time using our cookie consent tool and by visiting our Cookie Declaration page (which lists cookies and similar technologies, their purposes, and durations).
You may also adjust browser settings to block or delete cookies; however, disabling certain cookies may impact Platform functionality.
Google Analytics: We may use Google Analytics to receive aggregated, non‑Personal Information to analyze Platform performance. For more information, review Google’s privacy policy at https://policies.google.com/technologies/partner-sites.
Web Beacons: We and/or marketing partners may use web beacons to understand engagement with emails and online advertising. Information is collected in aggregate and is not linked to your Personal Information unless otherwise stated.
Embedded Web Links: Links in our emails or on third‑party websites may include tracking through a redirection system to help us understand link usage and improve marketing performance.
Third‑party Websites and Services: We may work with service providers who use data collection methods to improve marketing campaign performance. Data may be collected on the Platform and on websites where our marketing communications appear.
Sensitive Personal Information (Notice for California Residents)
Certain privacy laws (including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”)) define “Sensitive Personal Information” (“SPI”) as a subset of personal information that may require additional disclosures.
SPI we collect or use (as applicable to the Platform):
Sensitive Personal Information Category
Do we collect it?
Examples / Notes
Account log‑in credentials
Yes
Username and password used to access your account.
Precise geolocation
No (not intentionally)
We do not intentionally collect precise geolocation; approximate location may be inferred from IP address for security/fraud prevention and analytics.
Government identifiers
No
e.g., Social Security number, driver’s license, passport number.
Biometric information
No
e.g., fingerprints, face geometry templates.
Health information
No
Racial or ethnic origin, religious/philosophical beliefs, union membership
No
Contents of communications where we are not the intended recipient
No
Sexual orientation
No
We do not use or disclose SPI for purposes other than those permitted by applicable law, such as providing the Platform, securing accounts, preventing fraud, and maintaining and improving our services.
Your Choices and Selecting Your Privacy Preferences
If we provide subscription‑based services (e.g., email newsletters), we allow you to make choices about what information you provide at the point of collection or afterward. Transactional or service‑oriented messages are typically excluded because they are required to respond to your requests or provide services.
We will not intentionally send marketing emails unless you consent. You may opt out at any time by selecting the “unsubscribe” link at the bottom of each email; opting out may affect certain services where email communication is required.
Text Messaging. We may offer SMS/text messages, pre‑recorded voice messages, or auto‑dialed calls for authentication and service updates. By providing your mobile number, you consent to such communications in accordance with our Terms of Use. No purchase is required to opt in, and you may opt out at any time.
Accuracy and Access to Your Personal Information
We strive to maintain and process your information accurately and have processes to maintain information in accordance with applicable governance and legal requirements. Where we can provide you access to Personal Information, we may ask you to authenticate (e.g., username and password).
To view and change Personal Information you have provided, you can log in to your account and follow on‑screen instructions, or contact us for assistance.
Information of Minors
We do not intentionally collect information from individuals under the age of eighteen (18). The Platform is not directed to minors. If we become aware we have collected Personal Information from a minor, we will take steps to securely remove it.
How We Use Your Information
We use information to provide and improve the Platform and services, including to:
facilitate account creation and logon;
personalize experiences and enforce Terms of Use;
prevent malicious activity and provide security;
provide service and support;
send communications and marketing (where permitted/consented);
measure marketing performance; and
contact you about services and offers relevant to you.
How We Share Your Information
We do not sell or lease your Personal Information. We may share Personal Information with trusted service providers and business partners who help us operate the Platform and provide services (e.g., customer support, hosting, payment processing, email delivery, analytics, and marketing). These partners are under contract to keep Personal Information secure and to use it only to provide services to us.
We may disclose information: (i) to comply with law and lawful requests; (ii) to investigate or prevent fraud/security issues; (iii) to enforce or protect Company rights and property; (iv) to protect personal safety; or (v) in connection with a corporate transaction (e.g., merger, acquisition, reorganization), subject to appropriate safeguards.
Third‑party Websites
The Platform may link to third‑party websites and services. This Policy does not apply to third‑party sites. We encourage you to read their privacy policies before using them and providing information.
Your California Rights (CCPA/CPRA)
California consumers may have additional rights under CCPA/CPRA, subject to verification and legal limitations, including the right to request access, deletion, correction, portability, and to opt out of the sale or sharing of personal information (for targeted advertising) where applicable. We do not sell personal information.
To exercise your rights, email us at [email protected]. We will respond as required by law and will not discriminate against you for exercising your rights.
Limit the Use and Disclosure of Sensitive Personal Information. Where applicable, you may request we limit SPI use/disclosure to purposes permitted by law by emailing [email protected].
United States Regional Privacy Rights
Residents of certain U.S. states (e.g., Virginia, Colorado, Connecticut, Utah, and others) may have additional rights under applicable state privacy laws. Depending on your state, these may include rights to access, delete, correct, obtain a portable copy, and opt out of targeted advertising, sale (if applicable), and certain profiling.
How to exercise these rights: email [email protected]. Appeals (where required): reply to our response with the subject line “PRIVACY APPEAL.”
For Platform Visitors in the European Union (“EU”)
Under the General Data Protection Regulation (Regulation (EU) 2016/679, “GDPR”), individuals in the EU are afforded specific rights with respect to their personal data. For the purposes of this Policy, the Company generally operates as a data controller. Personal data may be processed in the United States and other countries that may not have the same privacy laws as your country, and we will process personal data in accordance with this Policy and applicable law.
You can exercise GDPR rights (subject to verification and legal limitations), including access, rectification, restriction, objection, portability, withdrawal of consent (where applicable), and erasure, by contacting us at [email protected].
The Data Controller is:
NAME: Soho Workspaces, INC.
ADDRESS: 447 Broadway 2nd Floor, New York, NY 10013, USA.
We may use service providers (“processors”) to help operate the Platform. Processors are authorized to process personal data only as necessary to provide services to us and are required to protect personal data in accordance with this Policy and applicable law.
For Platform Visitors in Australia
If you access the Platform in Australia, we are subject to the Privacy Act 1988. We will not use or disclose Personal Information for direct marketing unless permitted by law (e.g., with consent or where you would reasonably expect it). You may opt out using unsubscribe mechanisms.
Our servers are located in the United States of America. We and our subcontractors may store or process Personal Information outside Australia. We require subcontractors to comply with the Australian Privacy Act as applicable. You may request access or correction by emailing [email protected].
For Platform Visitors in Brazil
Under Brazil’s LGPD, individuals may have rights regarding their personal data, including access, rectification, deletion, restriction, portability (where applicable), and the right to withdraw consent (where processing is based on consent). To exercise rights or submit questions, email [email protected]. You may also submit claims to Brazil’s data protection authority.
Location of the Main Services
Soho Workspaces, INC. is headquartered in New York, United States. To provide the Platform, we may store, process, and transmit information in the United States and other locations. Regardless of where information is processed, we will process it in accordance with this Policy.
Changes to This Policy
If we make changes to this Policy, we will post the revised Policy and update the “Last Revised” date above.
Safeguarding the Information We Collect
We use reasonable technical, administrative, and physical safeguards to protect Personal Information. No security method is 100% secure. You are responsible for safeguarding account credentials and notifying us of suspected unauthorized use.
How to Contact Us
Soho Workspaces, INC.
447 Broadway 2nd Floor, New York, NY 10013, United States
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