7 Tips On Picking The Right Venue For A Product Launch

a person presenting to a crowd

Introducing a new product to the market can be an exciting yet nerve-wracking experience for most business owners. Of course, you’ll always want to make a positive first impression with customers and investors. For this reason, it’s crucial to pick the right venue for a product launch.

Yes, a well-organized product launch can give you that much-needed boost as you spread the word about your new offering. A successful event can open new opportunities for your business and so renting a good location is a worthwhile investment.

7 things to consider as you choose a venue for a product launch

Here are some important pointers to take into consideration as you look for the perfect spot for your event:

#1. Your budget

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First and foremost, you need to consider your budget range. How much are you willing to spend for the product launch and how much should you allocate for venue rental? Keep in mind that you will also have many other event-related expenses such as food, promotional materials, staffing, and more.

The venue usually takes the biggest chunk out of the event’s budget. So, determine how much you’re allocating – and do your best to stick to it. The goal is not to overspend on your venue so you won’t have to skimp on other event expenses.

#2. The type of venue you prefer

With the budget settled, your next move is to check out venue options in your area. As you do some research, you’ll discover that there are a variety of venue types out there.  So be sure to look around before you decide which best matches your event activities and brand image.

Are you thinking of doing an outdoor product launch? Or would you prefer to hold it in an elegant location like a hotel, or a more casual cocktail bar, maybe? How about a creative space (such as an art gallery or studio) or a budget indoor hall?

Again, it all boils down to what you’re planning to do and the overall vibe you want for your product launch.

#3. The available facilities and amenities

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Does the venue have separate rooms for your workshops and product demos? Does it have a good projector and AV system? How about stage lights? Also, do the venue operators provide free WiFi and is the connection reliable? These elements are key to ensuring the success of your event so you might as well check ahead with the venue.

#4. Ample space for your event

Another factor to note is the total area of the location you’re renting. You want to make sure that it’s not too big - or too small - as a venue for your product launch.

Are you expecting a hundred guests? Maybe more, or less? Set an estimate so you can choose an appropriate location that has the capacity to handle your event. That way, you can avoid potential problems you might encounter if you’re unprepared.

As Entrepreneur.com reminds event organizers:

“There’s nothing worse than booking a venue that doesn’t have enough space for all your guests.”

#5. Easily accessible to vehicles

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Make no mistake about it: parking logistics matter.

The venue should have adequate nearby parking space for your guests. It should also be easily accessible to vehicles. Imagine the trouble of having to start your event late just because your guests are having difficulties parking their vehicles. Surely, that’s not what you want people to remember about your product launch!  

That said, it only makes sense that the on-site parking space should be safe, secure, and well-lit. If you’re expecting heavy traffic in the area, ensure that someone is assigned to manage vehicle flow as your guests arrive. Coordinate with the event venue provider about these concerns early on. Don’t wait until the last minute before you figure this out so you can prevent future headaches.

#6. Food and drinks

You may have a great product and an awesome venue but it could still be a disaster if you’re not serving food and drinks. Your event will certainly be memorable – but for all the wrong reasons!

Ask the venue if you’re allowed to bring a third-party caterer or if they have in-house catering. Provide a good selection on the menu so that guests with different dietary requirements have options.  

#7. The overall vibe

venue for a product launch
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Finally, make it a point to book a tour of the locations you’ve shortlisted. Doing so will give you the chance to get a feel of the area’s vibe.  

Pictures on social media are great but if you’re going to select the right venue for a product launch, making a personal visit is better. Inform them about the activities you have in mind. Better yet, give them a draft of your program and let them know about the facilities and amenities you need. Be open to suggestions, if they have any.

Final thoughts

We hope this blog has been helpful for you as you try to pick the right venue for your product launch. While you’re planning it, do exert some effort in inviting your customers.

Web Design And Company owner David Kley puts it this way:

“Understand the target audience and how to reach them effectively, both with the ad and mentally. Get in the mind of your target audience and understand where the best place to reach them is and how they will interpret your ad. Then cater your marketing plan accordingly.”

In addition, you may also want to have existing and potential investors present during the launch. Plus, consider sending invites to big and small media companies to get some possible coverage.

Best of luck on your upcoming product launch and may you have a successful one!

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