The Farm SoHo Feature Interview: Natalie Gregory, Podcast Producer

We’re officially bringing back The Farm SoHo member features this year. For this blog, we’re delighted that the talented podcast producer Natalie Gregory granted us this short interview. 

A newcomer to New York, Natalie is loving her job as a producer of The Opportunist, a true crime podcast from Kast Media. And according to her, using The Farm SoHo’s coworking spaces has made it easier to “build a community in a new city.”

Read on!

As a podcast producer and content creator, what’s your target market?

Anybody who likes a good story, but especially those who dig real stories rooted in research and investigation. 

What’s your professional background and how did you become a podcast producer? 

I spent 10+ years in Los Angeles writing, performing and producing. I hosted my own stand-up show for a few years and one time a guy at Sony read one of my scripts, so I definitely hit the jackpot. Just kidding. But in all seriousness, I’ve always been a radio nerd at heart.

My first love was This American Life back when it was just a radio show, and over the years I found myself devouring more podcasts than TV and movies. I ended up starting my own podcast called Tip Your Server, interviewing fellow entertainment industry hopefuls making a living in bars and restaurants. That led me on a path to full time podcast producing and creating long form narrative audio stories.  

How would you describe your leadership style as a podcast producer?

Collaborative. 

What new trends are emerging in your industry and how are you adapting to them?

I mostly stick to the story and try to keep finding new ones. Luckily humans are pretty messy and interesting, so there’s no shortage. But in terms of trends, I pay attention to new audio gear, especially Rode and Shure microphones and also what Descript is doing.

What apps or tools do you use the most as a podcast producer?

Descript, Pro Tools, Slack, Google Drive, Zoom H5 recorder, and Rode NTG-2 mic.

What do you love to do during your free time?

I’m new to NYC so I like venturing out to used book stores and finding where the live jazz happens.

What’s the most meaningful advice you’ve ever received in life?

Tough call, been given a lot of great advice. I’ll go with something simple that my very successful friend said to me not that long ago. “It’s easy”. In the past, I told myself I can’t do things, that they’re too hard or beyond my capability, stopping myself before I get started. It’s just fear and ego falsely trying to protect me. So now I just say, “it’s easy” and somehow everything becomes possible.

When and why did you opt for a coworking space at The Farm SoHo?

I need to be around people, that gives me energy and makes me feel like a human. Wasn’t a huge fan of all the pandemic isolation. Also, I realized I need a separate space from my home to really get stuff done and create a healthy work / life boundary. Also, I’m trying to build community in a new city…The Farm SoHo makes it a whole lot easier.

Has your work-life balance improved since you started using The Farm SoHo’s coworking spaces? How so?

It helps me not take my work home with me. When I’m at The Farm SoHo, I’m in ‘get sh*t done’ mode, and my productivity is high. Home is for rest, relaxation, and cinnamon rolls.

Thank you, Natalie, for taking the time to chat with us! For those interested in following her fascinating work, you can check out Natalie Gregory on Instagram, LinkedIn, or her official website.