Fast Growing Companies Tend To Benefit From SoHo Offices
Perception is reality.
How often have you heard that pearl of wisdom? When looking to locate or relocate your retail or tech company, it's your customers' or clients' perception of innovation, creativity and trend-setting leadership that matters most. That's why a SoHo business address is such an immediate competitive advantage.
First a little background.
SoHo is an attractive Manhattan neighborhood located "South of Houston Street," hence the shortened name. It extends all the way down to Canal Street and includes some 26 city blocks and about 500 highly unique and regal building.
The name came about in the early 1960s, coined by an urban planner who had rediscovered a neighborhood established more than a century earlier and pretty much lost to decay, neglect and abandonment.
Then it got rediscovered. And why shouldn't it? The neighborhood offers the world's greatest surviving examples of cast iron architecture. Most of these elegant buildings were constructed between about 1840 and the 1880s.
Some streets are paved with Belgian cobblestones and the entire area retains a sense of the past that, counter-intuitively, draws the new and vibrant and forward-thinking. The neighborhood earned a National Register of Historic Places designation in 1978 and was declared a National Historic Landmark, furthering its appeal.
However, those first "re-settlers" came to SoHo for pragmatic reasons more than for the landscape. The neighborhood was full of abandoned warehouses and cheap-rent spaces, which made it perfect for penniless but talented artists. The warehouses became light-filled lofts and studios, and the area became cool.
That's the true draw of SoHo: its ability to welcome those who crave new vitality in a charming and entirely unique big city atmosphere. Many who find their way here today are business tenants with new ideas, and many more are the people who might become their customers and clients.
At the time of its rediscovery in the 1960s and 1970s, SoHo began to attract tourists and New Yorkers for its many unique attributes of architecture, art and commerce. Some artists became visionary gallery owners. High-end retailers moved in to become part of the vibe, and when e-commerce became a thing, the area drew young, well-educated and visionary digital entrepreneurs.
That's the SoHo neighborhood profile of today. And that's what makes the district so appealing to tenants who want to take advantage of the international and well-heeled foot traffic and to network with other tenants with common talents and interests.
Fashion, trend-starting and elegance now mark life in SoHo. The geography is filled with quaint cafes, fine dining establishments, glamorous shopping venues, fashionable galleries, hip e-commerce business start-ups, office space, and loft apartments with soaring ceilings and tall windows. Who wouldn't want to be part of this!
One of the leading reasons to consider bringing your retail or e-commerce business to SoHo is the backdrop. Not just the trend-setting businesses and smart entrepreneurs, but all who "swim in the same pool."
You can also take advantage of the talent pool that's already here when it comes to new hires and vendors. Think about it. Silicon Valley became known as a West Coast destination for digital entrepreneurs not because there was one successful company there -- but because there were dozens. And then hundreds. If your business was located in Silicon Valley, even the victories of a direct competitor brought benefits to your company in boosting the reputation of the entire region.
That's also how the automotive business grew in and around Detroit and how Pittsburgh became a steel-making capital. Regions build brands from a collective of individual, like-minded successes, and all thrive together.
Put another way, businesses succeed by "rubbing shoulders" with others in that industry, by drawing the like-minded together and partnering in shared success.
It's the same story in SoHo, but with an added component. In the case of this famous New York City neighborhood, its brand recognition doesn't just attract entrepreneurs and workers within the business fields birthed here. It also entices the visitors that can make up your customer base if you own a retail operation.
Yes, you'll find business thinkers like you aplenty here, but also an endless stream of the populations that will make your cash registers ring. To these constant visitors, your business already has a brand just in its address. You've won them over even before they set foot in your SoHo store.
If you own an e-commerce business, it's not the street traffic of primary importance to you, but those with digital aptitude who'll get a charge out of your operation just by where it's based. Before they've even seriously studied your company, these future clients, employees and investors will see your business as being cutting-edge, dynamic and future-facing. That's before you've made your first pitch.
Please take a long look at SoHo as your next retail or e-commerce business address. You'll like what you see.
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